Americans spend more per person on health and wellness than any other industrialized nation, yet we are left without real directions and answers to help us thrive.The US spent $7 trillion on health and wellness in 2024 — the highest per-capita cost among comparable wealthy countries. Yet, 70% of Americans describe this system as being in crisis or severely broken.  And based on life expectancy and other measures, the system is broken!

We all want more vigor, vitality, and a vibrant life. But today’s system isn't built for proactive health or wellness; it’s built for waiting rooms, insurance companies, profit-driven therapies, harmful scams, and half-truths. There are no roadmaps to the best solutions that actually work for people just like you. This is especially exhausting for the 150+ million Americans actively navigating ongoing, daily health journeys.

To take control of their health and wellness journey, people are forced to become their own researchers, advocates, truth-seekers, and coordinators. But the tools available to them have more “noise” than “signal.”  And the most critical and important item – discussions from people with actual experience – are not available anywhere, online or from your doctor.

We do not need another AI “Doctor Chatbot.” Those just perpetuate the existing broken system, and only 1% of people make the effort to use them. 

We need a better way to navigate our pursuit of a full, vibrant, and happy life.

Health information and noise has massively exploded. Useful, empowering navigation has not kept up.

The global wellness economy reached a record $7 trillion in 2024 and is projected to reach $10 T in 3 years. 

Everyone wants to live well, but navigating the health landscape remains incredibly fragmented. Having more health and wellness solutions, and more information creates a maze of conflicting solutions, loud experts, and louder noise.

Consumers face nearly limitless choices, yet most digital health experiences still begin with a lonely search box. 

Meanwhile, consumer behavior everywhere else has shifted from searching to discovering—through swipeable, personalized, and highly engaging visual feeds like TikTok and Instagram. 

Swiping is replacing typing AS THE FRONT DOOR TO HEALTH.

Sherpa is built entirely for that shift.

Replace exhaustive searching with swipeable entertainment for your best health and wellness.

Sherpa introduces a radically different approach to navigating your wellbeing. 

Instead of requiring people to formulate questions, compare contradictory info, and manually assemble their own understanding, Sherpa continuously surfaces life-enhancing information based on each user's unique interests and behaviors. 

From searching for answers to discovering how to thrive. 

Sherpa makes unlocking health information easier, more personalized, and deeply entertaining. Users swipe through relevant, uplifting insights instead of searching through endless social-media noise or irrelevant articles parroting profit-driven half-truths.

The goal is not to provide one generic answer to every health question—that is the existing, failed healthcare system. 

The path to better health and longevity is to provide the absolute best solutions without any of the work, using entertainment as the vehicle, and informed by people just like you. 

Stop searching. Start swiping. Let the thriving begin.

A swipeable feed for understanding and unlocking your health and wellness potential.

Sherpa is a free, swipeable social media feed that uses AI to route each user to the exact content, people, and solutions most beneficial to their personal vitality.Sherpa learns from user-generated signals, surfacing personalized, beautiful visual cards that take just seconds to understand.

The same powerful engine serves three distinct audiences from one platform: the wellness-curious seeking peak performance, individuals navigating concerns about specific health conditions, and clinicians staying on the cutting edge.

Our curation engine ingests the breadth of the health internet, compressing dense source material into accessible infographics and short clips that virtually anyone can understand.

Sherpa is designed to address the specific needs of these vibrant communities by distilling complex information into easily digestible, highly engaging posts. Most importantly, it encourages social conversations from personal experiences, providing insights that are not available anywhere else. 

Sherpa is the GPS guiding your swipes to a better, fuller life.

Each group gets a different route from the same underlying intelligence. The platform is designed to dampen fear and misinformation, and to provide a clear, positive signal for each individual user. 

Users can choose between public and anonymous profiles. 

Protected health profiles boost user posting activity.

Sherpa guides every swipe toward better living. Same engine, different routes—personalized content, community, and solutions.

Product Image Disclaimer: Product images shown are renderings for illustrative purposes only. Final product design, features, appearance, and specifications may differ.

Specialized, high-intent audiences drive premium advertising economics

Sherpa is monetized like a consumer social network, but with higher revenue per user. 

Three groups both consume and create content:Revenue comes from precision advertising and (over time) richly annotated, anonymous behavioral data of immense interest to wellness and pharma brands. 

Profiles are tied to interests rather than personal identities, so a single user can run many privacy-protected "Sherpas" (such as marathon training, sleep optimization, and longevity).Because advertisers target by patient condition and wellness goal rather than personally identifiable information, Sherpa can command significantly higher CPMs than identity-linked competitors, while entirely sidestepping the privacy liabilities that burden them. 

Better Privacy → Higher Revenue.

Anonymous profiles enable goal-based targeting. That drives higher-value advertising. 

U.S. health and wellness advertising spend has tripled over the past 15 years, and continues to accelerate. This creates a highly attractive environment for platforms positioned to capture growing advertiser demand.

Sherpa's business model taps directly into the surging trend of U.S. healthcare and wellness digital ad spend, which boasts a 13% CAGR, projected to be $60 billion by 2035.

Sherpa is built from day one to scale across highly lucrative user segments.

Three phases to national scale. 

Sherpa’s highly defensible go-to-market strategy solves the notorious "cold start" problem by building the supply side of the network before focusing on broad consumer acquisition.

It begins by giving emerging healthcare professionals immediate educational and career value in exchange for their meaningful participation—creating a large, trusted foundation of experts who will have an ongoing relationship with Sherpa and community members

Digital Health Ambassadors create specialized content, discussions, and specific wellness Circles in exchange for a professional certificate that strengthens their future careers. Gamified, mobile study tools incentivize these future doctors to become highly active content creators on the primary Sherpa consumer feed. This drives early, compounding network effects while pushing our content production costs to near zero.

Phase 2 brings trusted wellness influencers, advocates, and their highly-motivated audiences into Sherpa through custom content libraries and specialized communities. Each new creator increases content, interaction, and relevance across the network.

Phase 3 concentrates that activity around specific health, wellness, and longevity goals. Targeted acquisition and future CME pathways bring users and physicians into focused communities designed to become increasingly valuable—and nearly impossible for competitors to replicate—as participation grows. 

Each phase builds on the last—establishing network density, attracting targeted audiences, and forming goal-specific atomic networks. Each Atomic Network is a vibrant, self-sustaining community of users, clinicians, and creators organized around a single health pursuit.

Four independent atomic networks solve the cold-start problem.

Each is small, motivated, and self-sustaining - and each pulls in the next.

Network 1: 600K+ Healthcare Learners

Activate pre-med, medical, medical graduate, and nursing learners.

Network 2 & 3: 160M+ Health-Engaged Consumers

Reach audiences actively seeking longevity, wellness, and specialized care.

Network 4: 130M+ Active Users × 1M+ Physicians

Build defensible, goal-specific atomic networks.

Traction

40k+ monthly active users, growing 15% month over month.

Sherpa’s proof-of-concept app is already live on the App Store and Google Play, pre-seeded with 160,000 pieces of content that map out the early territory.

Consume clinical insights at 20x the speed. 

Our AI curation engine hyper-distills dense medical literature into visually intuitive, instantly digestible formats. And it’s bulletproof: rigorously validated by two physicians who found zero hallucinations across more than 1,000 posts. Unshakable accuracy meets unparalleled efficiency.

Next up, Sherpa will use this investment round to:

• Massive Scale: Supercharging our library to over 1 million clinical and wellness posts.

• Hyper-Tuned AI: Deploying a richer, smarter algorithm tailored perfectly to our 3 core audiences.

• Explosive Growth: Igniting our atomic-network GTM strategy for rapid, network-effects growth.

Tapping into a huge, high-intent growth market.

Sherpa gives wellness and pharma brands targeted access to audiences highly motivated to improve their lives.

The global wellness economy reached $7 trillion in 2024 and is projected to grow at a 7.6% CAGR, reaching nearly $10 trillion by 2029. 

Health and wellness is becoming the world’s largest and fastest-growing consumer priority. Sherpa is uniquely positioned to become the definitive digital discovery layer through which users navigate this space.

Our model has a proven path to success and is built to scale. 

Billion-dollar exits exist at the intersection of health, wellness, and education.

Digital health and wellness platforms have already produced multibillion-dollar outcomes by attracting large audiences, improving access to health information, and serving millions of users through scalable tech. 

WebMD’s $2.8 billion acquisition validated the strategic value of simplifying complex information at scale. OpenEvidence’s $12 billion private valuation demonstrates massive investor demand for AI-powered platforms that make medical knowledge faster to apply. 

Sherpa is pursuing a related, highly lucrative path by combining WebMD-style simplification with OpenEvidence-style AI translation—then adding personalized, swipe-based discovery and powerful network effects. 

Long-term outcomes could include a strategic acquisition by a major healthcare, pharmaceutical, or consumer media company—or a public-market path as an independent health-discovery giant.

Led by a board-certified physician and veteran team

Sherpa’s founder and CEO is a board-certified physician whose clinics handle ten thousand patient visits a year, as well as a serial software and medical entrepreneur with one patent and 15 patent applications. 

His team includes experts with deep expertise in scraping, machine vision, data infrastructure, distributed systems at consumer scale, and consumer-growth platform businesses.

This initial seed tranche will fund product development, launch Sherpa’s first user networks, and generate early acquisition and retention data.

Use of Funds

Invest alongside Sherpa Healthy as we build the platform, activate the first user networks, and test repeat engagement.

• Product and Content: Build the core platform, launch Daily Dash Pro and Circles, strengthen personalization, and expand Sherpa’s wellness-content foundation. 
• User Growth and Validation: Acquire initial consumer and healthcare users, activate contributors and creators, and test engagement and retention. 
• Operations: Fund legal, compliance, infrastructure, finance, leadership, and operating runway.

Invest in the Future of Health Discovery

Sherpa is building a future where people no longer have to search through fragmented, wasteful, and contradictory health information—instead, they swipe on a single highly personalized platform to discover vibrant communities, top-tier content, and life-changing solutions. 

Invest in Sherpa Healthy today, and help us build the personalized health-discovery platform for the next generation.