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Jan 2
2022

End of Year Recap

First, I would like to say thank you for supporting and believing in my vision.

Who would've thought a girl could dream so big. 

2021 HIGHLIGHTS

5x Revenue Growth

2019 revenue 170K

2020 revenue $127K

2021 revenue $675K YTD


New Retail Launches in National Chains

-Launched in local H-E-B stores

-Launched in Ohio market Jungle Jim's stores 

-Obtained a PO from World Market launching in 252 doors

-Meetings for national distribution with major U.S. retailers

-Invited to Target’s Black Owned Business Fair 

-Toured Wegmans stores for 2022 store expansion


Launched Corporate Partnerships to Strengthen Brand

-Featured in FedEx Respect the Hustle Campaign (to view the campaign click here) 

-Secured national partnership with Verizon and is now the “sauce of choice” in all Verizon employee cafeterias 

-Neiman Marcus partnership -Youngest partnership ever in the condiments department. 


Appeared in Major National TV and News Outlets 

-National appearance on Shark Tank with offer from Kendra Scott (to view clip click here)

-Landed cover spot on CORE (Champions of Real Excellence) 

-Interviewed on the Kelly Clarkson show 

-Highlighted on YahooFinance as a Top 10 Product to Purchase to Celebrate Juneteenth

-Invited to sponsor The World Food Championship 


Strategically Expanded Team

-CEO Tyla-Simone started UC Berkeley

-Hired finance team Sandbox and successfully completed a second financial statement review  

-Hired new Chief Revenue Officer  

-Moved into a larger Headquarters

-Received company Trademark


Continued to Innovate Product

-New market research for new flavor (launch 2022) 

-New Label design completed (launch 2022)

2022 PREVIEW 


-Plan to launch with a new retailer 250+ doors

-Continue to expand in H-E-B doors 

-Leverage PR momentum with at least 10 national TV appearances

-Expand team with key roles in marketing and operations 


HOW YOU CAN HELP:

-Invest as part of our $535K crowd SAFE on Republic (to view our campaign visit:  https://republic.co/sienna-sauce)

 (visit www.siennasauce.com)


Happy New Year!

Tyla-Simone Crayton





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Monique Crayton
Sienna Sauce
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