Deal highlights

• Advancing mattress technology to promote and support a deeper, more restful and restorative sleeping experience
• Snuz mattresses are great for millennials but our target market is the Baby Boomer and Generation X consumers, who have been neglected by other “Mattress-in-a-Box” brands
• Well-positioned in the fast growing $1.7B direct-to-consumer segment of the $16.4B mattress market
• $2M in seed funding from a major global manufacturer; $250K+ in sales to date
• 95% customer satisfaction rate  
• Established sales channels through Amazon and Bed, Bath, and Beyond
• CEO has 30+ years of experience in the mattress industry
  
  

SleepChoices raises the mattress-in-a-box bar with Snuz, a mattress designed with the latest sleep technology

Snuz is scientifically designed for comfort, support, pressure and pain relief 

Snuz by SleepChoices is a 7-zone memory foam mattress-in-a-box. Snuz offers support where needed, eliminates pain while sleeping, provides a deeper and more restful sleep and is great for back and side sleepers. It provides comfort where you need it most. This mattress has grooves in the foam at your shoulders and hips to reduce pressure, and stays firmer in other areas where you need more support. 

What criteria matters to you when purchasing a new mattress?

*This statistic shows the criteria U.S. Adults factor into their decision when purchasing a new mattress as of January 2017, by gender. Source: Statista survey from January 25 to January 28, 2017; 1,053 respondents 18 years & older 

The Snuz mattress is more than layers of foam 

Since the body is not flat, the zoned design concept provides pressure relief and support exactly where you need it. By offering mattresses directly to the consumer, we make a strong offering to the existing Millennial market and position ourselves as the best option for the untapped GenX and BabyBoomer market by providing pressure and pain relief as well as convenient purchasing, and delivery.

The Snuz mattress gives you layers of quality CertiPur-US foam to help you sleep better and allow the mattress to last longer. Our Snuz Mattress consists of:

• Quality Knitted Cover – Allows superior ventilation to keep you cool while you sleep
• Hyperelastic Polymer Foam – Reduces motion transfer and is grooved for support/give where needed. The grooves also work cooperatively with the knitted cover to facilitate air flow so you sleep cool.
• Graphite Infused Memory Foam – Located below top layer and away from direct body contact. Conforms to the body and removes moisture and any odors over time. 
• High Density Foam – Support layer to hold your body weight with less “give” than other layers

Sleep Cool

Overheating is a common concern for most foam mattress users. With our mattress, enjoy cool refreshing air that enters through our knit fabric that then travels up through our special grooves and cools your body while you sleep.

Sleep Fresh

Our one of a kind activated charcoal layer will absorb any moisture or odor produced by your body while you sleep so you can stay comfortable. No other mattress on the market can do this!

The Snuz Hybridbed by SleepChoices 

We will soon launch the Snuz Hybridbed, which offers the best of coil spring with the comfort of memory foam. This mattress pocket-springs provide unique support. The combination of memory foam and pocket springs provide a sleeping alternative for people who prefer a firmer mattress. 

We make it easy and risk-free

SleepChoices offers free shipping and a no risk 100-night trial. If you don’t like it—and we don’t think that will be the case—we’ll make sure you have a hassle-free return.

We've had very positive ratings and reviews from:

Our soft launch over the last 14 months has generated hundreds of happy customers

Progress to date 

Since launching in 2017, SleepChoices has:

• Partnered with 3 major bedding product manufacturers who offer complementary products with the capability to scale production as business grows
• Added Amazon and Bed, Bath and Beyond as sales channels to accelerate growth
• Completed Research & Development on new HybridBed offering

The business model 

SleepChoices offers high-quality sleep products that deliver both immediate and long-term value directly to consumers, without the middlemen and exorbitant retail markups. We’re promoting healthier lifestyles through better, more restorative sleep. Powered by decades of experience and expertise in the area of sleep science and mattress design, our products are engineered around the complexities of the human body.

Through our bed-in-a-box distribution model we offer our mattresses in six sizes and our prices start as low as $750. We offer free delivery of all our products. Snuz mattresses come with a 100-night risk-free trial that includes full refund of the mattress purchase price if you are not satisfied with product.

We will introduce complementary bedding products that support our company mission of helping people to have deeper, more restorative sleep. These products include foundations/box springs, bed frames, mattress protectors, pillows, sheets, etc.

Direct-to-consumer is the fastest-growing segment of the $16.4B mattress marketplace

The online, direct to consumer mattress segment has grown to $1.7B in the last 4 years and is projected to continue growing at a rapid rate.

Memory foam mattress and pillow market size in the USA is projected to grow to $8B by 2023.

SleepChoices’ Target Market: Baby Boomer and GenX (30-65+) consumers are buying mattresses!

Share of Americans who plan to buy a mattress in the next 12 months in 2018, by age

*This statistic presents the share of Americans who planned to buy a mattress in the next 12 months in 2018, by age. In that year, 23.78% of respondents aged 18 to 29 years stated that they planned to buy a mattress in the next 12 months. Source: Statista

Furniture and bedding sales from 2006 to 2018 are growing!

18% of the $16.4B market prefer to purchase online, “direct-to-consumer”

Preferred locations to purchase a new mattress in the United States in 2017, by household income

*This statistic shows the locations where U.S. consumers would purchase a new mattress in 2017, by household income. According to the survey, 19% of U.S. adults would consider purchasing a new mattress at IKEA. The corresponding figure for those for whom household income was 150,000 U.S. dollars per year or higher was 15%. Source: Statista

Addressing the demographic gap not served well by other manufacturers

SleepChoices.com, our primary sales vehicle, enjoys extremely high traffic from the Baby Boomer and GenX consumers. They are the primary sufferers of back, shoulder and hip pain. They are seeking pressure and pain relief from the effects of aging as well as comfort and support from a mattress that sleeps cool. Our reviews reflect that this audience appreciates the Snuz mattress.

Snuz mattresses offer unique support and cooling features in the market.

Our customers do not complain that our mattress smells synthetic or need long periods of “airing out” before use because we have the least amount of “off gassing” according the independent mattress publication Our Sleep Guide.

What's next

We are aiming for a $1.07M Seed II round 

This crowdfunding campaign will be part of the Seed II round and funds raised will be used to initiate scaling in advertising and support operations. We plan to use 70+% towards online and offline advertising and the remaining will apply to operations, building strategic partnerships, and the introduction of the HybridBed.

• Scale advertising spend in the following channels: Facebook, Google, Amazon, Bed Bath & Beyond and As “Seen On TV” advertising.

• Grow administrative personnel
• Launch Snuz Hybridbed

Founders & team

Philip Shen 

A 30-year bedding industry veteran with a 20-year history at Leggett & Platt, a Fortune 500 company, and the world’s largest manufacturer and supplier to the mattress and furniture industry. With extensive experience working with industry experts and compatriots, Philip’s interest is to offer best practices in mattress designs.

Larry DeVille

A senior executive with more than 35-years of experience in large, medium, and small business sectors, Larry has a successful track record in Sales & Marketing leadership, and Business Management and Operations within diverse markets and industries. He has expertise in managing new and established businesses through difficult transition periods. He has 30-years of headquarter and field experience with IBM and Gateway Computers, served as Executive Director of the Chamber of Commerce for 6 years, and was the Owner/Operator of an IT Services business for 7 years.  

Tony Fazzini

A business and marketing professional with more than 10 years of experience in digital media and marketing. Tony has successfully represented over 100 companies through various marketing needs and targets using proper and ethical industry standards. In addition to his industry experience, Tony also holds some of the highest certifications available for Google Analytics, AdWords, Bing Ads, Conversion Optimization, and Social Media Marketing.

Join us in offering sound sleep to an untapped demographic!