Problem
SINGLE-SERVE COFFEE IS PROBLEMATIC
Solution
STEEPED COFFEE® IS
WHY HASN'T STEEPED COFFEE® BEEN DONE YET?
Steeped is not coffee in a teabag. Instead, it's a new trusted brewing method that's backed by years of innovation while delivering the highest-quality taste.
Though created for simple convenience, simplicity is one of the most difficult things to achieve. Steeped has worked with top baristas to develop this disruptive single-serve brewing method that yields a craft specialty cup of coffee in the way that it was intended to be experienced.
With no machines required, the result is a game-changing brewing method that is as simple as brewing tea.
Product
STEEPED COFFEE®
A Brewing Method & Category Creator
A simple, single-serve brewing method similar to the ritual of making tea, using full-immersion Steeped Bags®.
A Licensed Process & Technology
A proprietary technology licensed to top brands through custom branded Steeped Packs®.
A Coffee Brand
Steeped Coffee® is a fast-growing, purpose-driven brand that's trailblazing a new market and encouraging people to Take Your Moment™ — while at home, at work, or on the go.
—
Steeped Coffee is not just a single brand, but a proprietary brewing method supporting hundreds of brands.
—
STEEPED INNOVATION
FULL IMMERSION FILTER
GUILT-FREE
COMPOSTABLE PACKAGING
PRODUCT CONFIGURATION
STEEPED COFFEE BRAND
LICENSED PARTNERS
CUSTOM BRANDED PACKS
Barista-Approved
Traction
NATIONAL DISTRIBUTION
Steeped continues to grow its sales channels through national distribution across multiple industry verticals.
ACTIVE VERTICALS
LICENSED ROASTERS
HOSPITALITY
GROCERY
AS SEEN ON
AWARD-WINNING
Customers
TAKE YOUR MOMENT
Business model
COFFEE REIMAGINED
As a Certified B Corp and Public Benefit Corporation, Steeped, Inc. operates in the specialty and single-serve coffee markets. Steeped has innovated to bring these two high-growth trends together for the first time in sustainable packaging. Steeped Coffee brings the universal tea-drinking experience to the entire coffee market, making craft specialty coffee accessible to everyone, anywhere.
Headquartered in Santa Cruz, California, Steeped provides proprietary, single-serve technology to the D2C and B2B distribution channels under its Steeped Coffee brand — as well as providing the Steeped Brewing Method and IP to hundreds of top coffee brands through licensed partnerships.
Welcome to Coffee Simplified™.
IP STRATEGY
STEEPED MANUFACTURING
Market
PEOPLE LOVE COFFEE
Coffee in the US alone generates $80B in annual sales with 80% of adults drinking coffee while consuming over 500 million cups every single day. Steeped has tapped into a huge gap in the high-growth single-serve and specialty coffee markets.
DO YOU DRINK COFFEE?
The way we drink coffee is changing, one cup at a time. Steeped Coffee is the simplest way to make great coffee wherever life takes you. Take Your Moment — while at home, at work, or on the go.
Competition
EXPANDING THE MARKET
Steeped Coffee incorporates the best features from other brewing methods while eliminating the drawbacks of each.
COMPETITIVE ADVANTAGES
Vision and strategy
NEW STANDARD IN COFFEE
Steeped Coffee is not trying to fit within the current coffee market, but rather expand the limits of the entire coffee category by increasing customer accessibility — similar to how the single-serve bag transformed tea drinking and became the standard for convenience. Steeped is going a step further by bringing together unmatched convenience, quality, and sustainability to revolutionize coffee.
Steeped is disrupting the limited nature of the current coffee market. We're dedicated to amplifying the coffee shelf in every grocery store, home, office, or wherever life takes you.
Impact
COFFEE WITHOUT COMPROMISE
Steeped is pursuing Coffee Without Compromise, and is passionate about the amount of good we can do together.
MISSION
As both a Benefit Corporation and Certified B Corp, Steeped is focused on Purpose Beyond Profits. We strive to innovate and find new solutions to old problems, to be a light on a hill, to honor and value every relationship, and to set new standards of doing Business Without Compromise. We pay attention to every detail, to bring people the most convenient, high-quality, ethically sourced, and sustainably packaged products available. Our entire company ethos is focused on how we can be good stewards of the planet and to love people.
CORE VALUES
PURPOSE BEYOND PROFITS
As a Public Benefit Corporation (PBC), Steeped has enhanced our legal structure to match our values. We operate as a for-profit C Corp, but have updated our Articles of Incorporation with a statement of purpose. This subtle improvement allows Steeped to legally focus on Purpose Beyond Profits — expanding the measurement of success from a single to a double bottom line company.
CERTIFIED B CORP
Accountability and measuring impact are at the forefront of our activities. We are continuously tracking and reporting through our B Corp Certification, which is monitored by the third-party nonprofit, B Lab. Putting action beyond words, Steeped is proud to be part of a community of leaders driving a global movement of using the power of business to solve social and environmental problems.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, legal accountability, and bold company policies, to balance profits and purpose.
SINGLE-SERVE SUSTAINABILITY
Single-serve coffee long had its roots deep in sustainability before it was tainted by its wide abuse of plastic waste. With so much time, energy, and passion that goes into each cup of specialty coffee (see journey below), single-serve is an ideal solution that keeps coffee from being dumped down the kitchen sink.
The Steeped method is pre-dosed, pre-ground, and provides the perfect water-to-coffee ratio — which maintains ultimate convenience and intrinsically helps conserve our cherished coffee commodity.
SUSTAINABILITY
Steeped has made sustainability a key focus to avoid negative environmental and ethical impacts from success.
Guilt-Free Packaging: Our award-winning, Guilt-Free Packaging is certified commercially compostable and made using renewable materials.
Ethically Sourced: Through direct trade practices and Fair Trade Certified coffees, Steeped Coffee ethically sources its beans to ensure farmers get a fair wage.
Steeped strives to make every component of our product responsible for both the planet we’ve been given to steward and the people on it. Steeped takes every possible step to ensure that our sacred coffee rituals go unnoticed by the next generation.
STEEPED GIVING FUND
Drink Coffee. Make an Impact. Since day one, Steeped has been committed to giving a minimum of 1% of revenue, rather than just profits, through our Steeped Giving Fund — making our success not just what we get but what we get to give.
PACKS FOR IMPACT
Steeped is excited to use Steeped Coffee Packs as a tool for elevating non-profits, churches, and purpose-driven companies through our discounted private label program — utilizing custom graphics to help passionate organizations spread their message through simply sharing a cup of coffee.
PACKS FOR GOOD
Packs For Good is a program built to support non-profits with branded landing pages on the Steeped Coffee website, where all sales generate a 20% top-line revenue donation back to that non-profit to support their mission.
Among other inspiring organizations, Steeped is a proud partner of charity: water, on a mission to help bring clean and safe water to every person on the planet, where 100% of donations fund clean water.
Funding
INVESTOR COMMUNITY
Since 2017, fundraising has come through trusted referrals from the Steeped investor community — a growing purpose-driven network of over 100 individual investors and venture groups.
Steeped is now excited to welcome more investors who are passionate about the amount of good we can do together — while drinking great coffee. We hope you'll join our incredible Steeped Investor Community.
Founders
Josh Wilbur
Founder & CEO
Summary
Quick Sip
- Massive Market Size
- Innovative & Disruptive Technology
- Proprietary Competitive Advantages & IP
- Diversified Market Verticals
- Traction & Product Market Fit
- National Distribution
- Established Market Share
- Scalable to Mass Adoption
- Experienced Team & Partners
We hope you'll join us for all the exciting opportunities ahead!