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Steph Curry Is Boosting Black Designers at the N.B.A. Finals
Nytimes
·
Jun 10, 2022
The Golden State fashion plate has made a point of wearing looks from independent labels during his "tunnel walks." As th...
Problem
The traditional
watch industry is stagnant
and controlled by brands that are 75+ years old.
- People of color are significantly underrepresented in the watch industry despite being large catalysts to market trends, visibility and new customer adoption.
- A new generation of consumers are seeking authenticity from the brands they interact with after being largely ignored or marketed to on a surface level.
Solution
A brand built for community first, that makes customers feel seen and engaged- Distinctive, recognizable design/brand elements that make us easily identifiable
- Poised to dominate an untapped segment of the luxury watch market
Product
STYLISH - Eye-catching rose gold face for an elegant look
LUXURY - High-end double butterfly clasp that adds distinction other brands don't have
STATEMENT - Large face is sure to be noticed
DURABLE - 5 ATM water resistant (50 Meters) so don't worry about getting it wet
CRAFTSMANSHIP - Crafted from 316L surgical-grade stainless steel that won't tarnish or warp and hardened mineral glass to protect against scratches
ADJUSTABLE - Fits up to an 11-inch wrist — links can be added or removed to create the perfect size
FUNCTIONAL - Fully-functional Miyota chronograph with independent sweeping second-hand ensures accuracy
UNIQUE - Distinctive minimalist face featuring the number seven adds subtle charm to your wrist
INTRICATE - Three-dimensional minute/hour indices surrounding the face and engraving on the side of the case show your attention to detail
Traction
$2.5M+ sales in 2021
Press
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Also featured in:
Men’s Health, Black Enterprise, Huffpost, Essence, Blavity, The Knot, Cosmopolitan, Ebony
Customers
Customer reviews
Enthusiastic & loyal customer community with raving reviews and extremely high repeat buyer rates
Business model
100% YoY growth in DTC revenue
Market
Significant trend towards DTC watch sales
Vision and strategy
Growing towards $10M+ revenue by 2025
* Click here for important information regarding Financial Projections which are not guaranteed.
Other Investments: Marketing & Advertising, New Hires, Celebrity Partnerships, NFTs
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Growth opportunities
Owners
Randy Williams
President & CEO
Eric Heyward
Chief Operating Officer
