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The Collective Child

The virtual personal shopper for the modern mom
Immigrant Founders Latinx Founders Women Founders B2C Kids Apparel & Accessories
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Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
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Republic (OpenDeal Portal LLC, CRD #283874) is considering hosting this Reg CF securities offering by The Collective Child Inc.
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Highlights


$1M+ revenue
Company had over $1M in revenue in the past 12 months
  • 💪 +$3.7M in revenue (2021: $1.1M) with less than $400k investment
  • 🚀 $0 spent on marketing for the first 3 years of operation
  • 💰 Our customer’s average annual spend is $2k (48% increase last 4 years)
  • 📈 Lifetime contribution per customer is $725 (5x ROI on current CAC)
  • 📦 More than 20k orders fulfilled to date

Problem


The demands of modern moms are growing...

And with their disposable income multiplying, their purchase decisions are focused on more than just utilitarian family needs. 

Instead, they want and expect more—both for themselves and their families. Retail must now deliver an experience that meets their new set of dynamic expectations:

Unsurprisingly, the highly fragmented luxury childrenswear market (comprised of thousands of small brands) has never offered a model with the operational dynamism to meet these expectations.

Consequently, these modern moms are still stuck choosing between two (2) flawed options:

Online Marketplaces / E-Commerce

    • Time-consuming search
    • No personalization
    • Pay upfront to shop - not just for the product you keep

Subscription Services

    • Poor quality product at cheap prices
    • Inconsistent & shallow personalization
    • On their schedule, not yours

Solution


We're building the next generation of  retail

We offer a flexible AI personal shopping service that meets modern moms' dynamic expectations by delivering hyper-personalized, high quality product assortments to shop at home for both seasonal and last-minute needs.

We’re introducing a new kind of luxury shopping experience that empowers moms to delegate shopping for their children to a trusted service finding the high quality products we know she’ll need and love.

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Product


Personal shopping,
On your terms

Thanks to our proprietary algorithms and years of amassed data, we're able to provide a more personalized, anticipatory and enjoyable shopping experience for the modern mom that results in higher average spend than other retail models.

Traction


Organic growth and sustainable scale

without any major investment or advertising spend


Powerful brand partners


We've onboarded over 100+ coveted international vendors including many exclusive, limited distribution designer brands.


We are making noise


Our small team organically grew our social media following to over 40k, leading to attention from both the press and influential (+1M followers) moms. 

We've been featured in top publications such as Forbes, Harpers Bazaar, Popsugar, Business Insider, Modern Luxury, and more.

Customers


We built a retail experience that modern parents love


An experience that drives high customer retention and increased spend


Business model


Our business model is tested and ready to scale quickly


Driven by ongoing operational improvements that have the potential to unlock additional outsized returns


Market


Positioning ourselves to capitalize immediately on a large market opportunity

Competition


Our algorithms drive higher customer spend than the competition


And our market-leading brand position
creates strong barriers to entry


Vision and strategy


We want to become the most convenient way to find, discover, and shop the best quality products for children


And we're building the next
generation of retail along the way

To accomplish this, we need to:

  • Invest in our technology infrastructure, including the re-launch of a more robust and interactive app.
  • Reach more people faster which means meeting, messaging, and serving them wherever they are.
  • Invest in an "All-Star" team to ensure "best-in-class" customer experience at scale.

Exit strategies


The Collective Child is well-positioned to hold appeal with both traditional and e-commerce retailers due the following attributes:

  • Proprietary technology
  • Recurring revenue stream
  • Valuable user base (female luxury consumer)
  • Expertise in operation model 
  • Attractive fit into brand portfolio 

As we scale, we will secure more leverage to dominate supply and demand within this retail model.


Funding


We've achieved $3.7M+ in revenue with less than $400K invested

The Collective Child has raised a total of $395K from friends and family and—through our operational expertise—turned it into 4+ years of runway and a 2021 annual revenue of more than $1M. 


Advisors

Our team of highly active advisors is uniquely positioned to provide a diverse perspective within the intersection of retail, technology and finance. 

Founders


A track record of unparalleled execution

Sandra is a customer experience evangelist and retail expert with 15+ years of experience. Her business background includes roles at Viacom, CondeNast, and most recently Bloomingdale’s, where she launched multiple Omni-Channel verticals that generated +$40M in new sales. 

Born and raised in Venezuela, she is a proud Latinx immigrant with a uniquely rich global perspective growing up in a diverse family with home bases in Venezuela, Lebanon, Egypt, Ecuador, Colombia and New York.

Sandra holds a bachelor’s degree in International Trade and Marketing from the Fashion Institute of Technology, where she graduated Cum Laude and with a competitive scholarship sponsored by Cotton Inc.

Sandra has been featured in Forbes, Glossy, Modern Luxury, and more.

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is considering hosting this Reg CF securities offering by The Collective Child Inc.

Potential perks

If The Collective Child launches an offering and you complete an investment, you may receive perks.
Reserve
$1,000
Receive
  • The Collective Child exclusive premium tote bag
  • Early access to new features & promotions
  • Limited (100 left of 100)
Reserve
$2,500
Receive
  • Free annual membership
  • The Collective Child exclusive premium tote bag
  • Early access to new features & promotions
  • Limited (100 left of 100)
Reserve
$10,000
Receive
  • Team meet and greet video call Free annual membership
  • The Collective Child exclusive premium tote bag
  • Early access to new features & promotions
  • Limited (10 left of 10)
Reserve
$25,000
Receive
  • One on one 30 minute video call with Founder
  • Team meet and greet video call
  • Free annual membership
  • The Collective Child exclusive premium tote bag
  • Early access to new features & promotions
  • Limited (10 left of 10)
Reserve
$100,000
Receive
  • In person dinner with Founder in New York City
  • Team meet and greet video call
  • Free annual membership
  • The Collective Child exclusive premium tote bag
  • Early access to new features & promotions
  • Limited (2 left of 2)
Reserve
$250,000
Receive
  • Experience Pitti Bimbo in Florence, Italy, with the team. Flight & weekend Hotel stay included
  • In person dinner with Founder in New York City
  • Team meet and greet video call
  • Free annual membership
  • The Collective Child exclusive premium tote bag
  • Early access to new features & promotions
  • Limited (1 left of 1)

About The Collective Child

Legal Name
The Collective Child Inc
Founded
Dec 2015
Form
Delaware Corporation
Employees
5
Website
thecollectivechild.com
Social Media
Headquarters
Google Map location of of The Collective Child
254 36th Street C445 , Brooklyn, NY
Headquarters
254 36th Street, C445, Brooklyn, NY, United States 11232

The Collective Child Team
Everyone helping build The Collective Child, not limited to employees

Profile picture of Sandra Makarem
Sandra Makarem
Founder | CEO
Customer experience evangelist and retail expert with 15+ years of experience. Launched multiple Omni-Channel verticals that generated +$40M in sales.
Profile picture of Hayley Zukerberg
Hayley Zukerberg
Fashion & Merchandising
Previously, at Vogue, Narciso Rodriguez. B.S in Design and Applied Arts, Computer Science from Connecticut College.
Profile picture of Kenneth Torres
Kenneth Torres
Logistics & Warehouse
Previously at Amazon Prime. Managed a team of over 120 associates
Profile picture of Sheryl Osillo
Sheryl Osillo
Customer Success
Customer service evangelist with over 10+ years of experience.
1 more team member
Sandra Makarem
Founder | CEO
Hayley Zukerberg
Fashion & Merchandising
Kenneth Torres
Logistics & Warehouse
Sheryl Osillo
Customer Success

Press

This Super Stylish Kid's Box Service Is Perfect For Mini ...
Romper Romper

If you're still putting your kiddo's back-to-school wardrobe together, there's a stylish new option to consider. The Coll...

The Best Subscription Boxes to Give Your Inner Circle
Harper's BAZAAR

Finding a single gift that truly encompasses how much you care is not always an easy task. Whether it's for their birthda...

One Woman Travels The World To Find The Best Children's C...
Forbes Forbes

Growing up in Venezuela and working in the fashion industry, Sandra Makarem realized that U.S. children's wear had develo...

The Collective Child's Sandra Makarem: Subscriptions are ...
Glossy Glossy

On this week's episode of The Glossy Podcast, Hilary Milnes sits down with The Collective Child's founder and CEO Sandra ...

FAQ

How do I earn a return?

How do I earn a return?

We are using Republic's Crowd SAFE security. Learn how this translates into a return on investment here.

What must I do to receive my equity or cash in the event of the conversion of my Crowd SAFE?

What must I do to receive my equity or cash in the event of the conversion of my Crowd SAFE?

Suppose the Company converts the Crowd SAFE as a result of an equity financing. In that case, you must open a custodial account with the custodian and sign subscription documentation to receive the equity securities. The Company will notify you of the conversion trigger, and you must complete necessary documentation within 30 days of such notice. If you do not complete the required documentation with that time frame, you will only be able to receive an amount of cash equal to (or less in some circumstances) your investment amount. Unclaimed cash will be subject to relevant escheatment laws. For more information, see the Crowd SAFE for this offering.


If the conversion of the Crowd SAFE is triggered as a result of a Liquidity Event (e.g. M&A or an IPO), then you will be required to select between receiving a cash payment (equal to your investment amount or a lesser amount) or equity.  You are required to make your selection (and complete any relevant documentation) within 30 days of such receiving notice from the Company of the conversion trigger, otherwise you will receive the cash payment option, which will be subject to relevant escheatment laws. The equity consideration varies depending on whether the Liquidity Event occurs before or after an equity financing. For more information, see the Crowd SAFE for this offering.

Still have questions? Check the discussion section.

Discussion

Ask questions and share feedback with the The Collective Child team below. If you have support related questions for Republic, please contact investors@republic.co.
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