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Toast

A national leader of premium cannabis pre-rolls for every celebratory moment
B2C Cannabis Products B2B AAPI Founders Latinx Founders Women Founders
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Toast has withdrawn its campaign
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Pitch Discussion 14 Updates
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Invest Reserve Toast
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Opportunity Vision and strategy Product Traction Biz. model Leadership Funding
About Team Press Discussion

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is considering hosting this Reg CF securities offering by Toast Holdings, Inc.
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Hear from some of the 0 reserved investors in Toast


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Highlights


$10M+ raised
Company has previously raised over $10M in capital
Notable angel backing
Company is backed by a notable angel investor
Power Founders
Founders previously exited or operated a large business
Venture-backed
Company is backed by a venture capital firm
  • Forbes calls Toast the "Moët Hennessy of Cannabis"
  • Cannabis is a $100B+ TAM; pre-rolls are fastest growing category, 30%+ CAGR
  • Toast is on track to be the national leader in premium, cannabis pre-rolls
  • 60% Retail Sales CAGR since inception; recent launch of New York Market
  • Asset light, scalable, 60-90% gross margins, scale EBITDA margin of 30%+
  • Raised nearly $15M from Venture Capital, Family Offices and Angels
  • Founders w/ 60+ yrs. exp.; ex CMO AB InBev, ex Bridgewater, ex Accenture

Opportunity


In 2017, the pundits predicted cannabis flower and pre-rolls would die - replaced by vapes, edibles, beverages, etc. 

The contrary happened. 

From Day 1, the TOAST team bet on the first rule of marketing: “Old Habits Die Hard”. The team embraced the heritage of cannabis and started to re-imagine the joint. 

Today, Pre-Rolls are the Fastest Growing Category in Cannabis

Pre-rolls are outpacing the growth of the entire cannabis market and are poised to overtake flower as the #1 category in Canada

The Right Category at the Right Time

The Gummy and Vape categories have seen several exits among the top brands. The pre-roll category remains open but is destined to have the same outcome.

Join Us in Unleashing the Magic of Joint 2.0 

Vision and strategy


Toast is on Track to Become the Leading Premium Pre-Roll Brand in the Country 

Toast has secured partnerships across the country to rapidly launch markets to become the first national pre-roll brand

Product


Traction


Growth Across Multiple Markets

Select Toast Cannabis Market Highlights

Toast Generates Buzz Worldwide

A Strong Social Following

Meeting the Customer Where They Consume

We take a targeted approach to event marketing that drives awareness and trial. We first understand our customers and then curate a set of experiences that integrate Toast into their celebratory moments.

Achieving Many Firsts with Innovative Marketing

We operate locally with targeted campaigns and amplify nationally with digital and earned media.

Business model


There has been recent news by the Department of Justice and Drug Enforcement Agency (DEA) regarding rescheduling cannabis to Schedule III.  Assuming rescheduling does move forward, we expect there will be a number of regulatory changes in the coming years.   With these anticipated changes, we will continue to optimize our business model, accelerate growth, and be well-positioned as a result of our first-mover advantage and established brand equity.

Leadership


The Founding Team

Funding


Nearly ~$15M in investment backed by family offices, VCs and angel investors including:

  • Yaax Capital, leading global, cannabis venture capital fund
  • Private Equity Group behind one of the largest, private multi-state operators in cannabis
  • Angel Group with previous investments in Spotify, Impossible Foods and Trulia
  • Family Office behind one of the largest alcohol distribution companies in the United States
  • Serial Entrepreneur with multiple exits to S&P Global and Dow Jones 
  • Former COO of Citadel Group
  • Former Partners of Verlinvest Consumer Fund
  • Former Principal of Consumer VC firm VMG Partners
  • Former Global CMO of Anheuser-Busch InBev
  • Founder of WhistlePig Rye and Head of Consumer at Evercore
  • Senior Market Leader of Coca Cola EU


Documents

Republic (OpenDeal Portal LLC, CRD #283874) is considering hosting this Reg CF securities offering by Toast Holdings, Inc.

Potential perks

If Toast launches an offering and you complete an investment, you may receive perks.
Reserve
$300
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
Reserve
$1,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • $100 Gift Card for Toast online CBD store
Reserve
$3,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • $100 Gift Card for Toast online CBD store
  • Custom Artwork Toast T-Shirt ($85 Value)
Reserve
$5,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • $100 Gift Card for Toast online CBD store
  • Custom Artwork Toast T-Shirt ($85 Value)
  • Toast CBD Kit ($250 Value)
Reserve
$10,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • $100 Gift Card for Toast online CBD store
  • Custom Artwork Toast T-Shirt ($85 Value)
  • Deluxe Toast CBD Kit ($500 Value)
Reserve
$50,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • $100 Gift Card for Toast online CBD store
  • Custom Artwork Toast T-Shirt ($85 Value)
  • Deluxe Toast CBD Kit ($500 Value)
  • Optional Smoke Sesh with Management Team
Reserve
$100,000
Receive
  • Added to our VIP List for exclusive offers from WeToast.com
  • $100 Gift Card for Toast online CBD store
  • Custom Artwork Toast T-Shirt ($85 Value)
  • Deluxe Toast CBD Kit ($500 Value)
  • In-Person Guided Cannabis Farm Tour

About Toast

Legal Name
Toast Holdings, Inc
Founded
Oct 2015
Form
Delaware Corporation
Employees
8
Website
wetoast.com
Social Media
Headquarters
Google Map location of of Toast
149 East 23rd Street , New York, NY
Headquarters
149 East 23rd Street, New York, NY, United States 10010

Toast Team
Everyone helping build Toast, not limited to employees

Profile picture of Chris Burggraeve
Chris Burggraeve
Co-Founder, Executive Chairman
ex Global CMO AB InBev, Coca-Cola, P&G
Profile picture of Punit Seth
Punit Seth
Co-Founder and CEO
ex Bridgewater Associates and Accenture, NYU Stern MBA
Profile picture of Shovahn Rincón
Shovahn Rincón
Co-Founder, COO, Board Member
ex Associate Partner at Accenture, Northwestern University
Profile picture of Martin McCarthy
Martin McCarthy
Board Observer, Investor, Advisor
Exited multiple businesses, 451 Group, Uptime Institute, HBS
Profile picture of Will Clayton
Will Clayton
Director of Corporate Development
Macquarie, Digital Bridge, SIG, Towson University
Profile picture of Craig Mogan
Craig Mogan
Advisor
Profile picture of Jeff Kennedy
Jeff Kennedy
National Director of Sales
Profile picture of Alyssa Pena
Alyssa Pena
Operations Manager
Profile picture of David Osorno
David Osorno
Marketing Manager
Profile picture of Adam Moody
Adam Moody
Head of Product
Profile picture of Mary Louise Price Foss
Mary Louise Price Foss
Digital and Social Media - Supermini
Profile picture of Brooke Scher
Brooke Scher
Public Relations - Alison Brod Marketing + Communications
Profile picture of David Freylikhman
David Freylikhman
Outside General Counsel - Greenberg Traurig
10 more team members
Craig Mogan
Advisor
Chris Burggraeve
Co-Founder, Executive Chairman
Punit Seth
Co-Founder and CEO
Jeff Kennedy
National Director of Sales
Shovahn Rincón
Co-Founder, COO, Board Member
Alyssa Pena
Operations Manager
Martin McCarthy
Board Observer, Investor, Advisor
David Osorno
Marketing Manager
Adam Moody
Head of Product
Mary Louise Price Foss
Digital and Social Media - Supermini
Will Clayton
Director of Corporate Development
Brooke Scher
Public Relations - Alison Brod Marketing + Communications
David Freylikhman
Outside General Counsel - Greenberg Traurig

Press

Bloomberg: The Weed Industry Wants to Class Up Your Joints

Exhibit A is Toast’s marijuana cigarette packs, which are black with embossed art-deco designs. “Toast” is written in gol...

Now You Can Legally Smoke Weed on a Luxury Tour Bus in Aspen
Town & Country

Aspen has a new place to smoke weed-and it's extra fancy. This past weekend, a cannabis-friendly tour bus hit the streets...

TILT To Distribute Cannabis Brand 'Toast,' Product Rollou...
Benzinga Benzinga

Toast is well-known for its impressive craftsmanship and will be a welcome addition in our markets. Toast is an innovativ...

Jimmy Haber of BLT Steak gears up to open cannabis lounge...
New York Post New York Post

Jimmy Haber, CEO of BLT Restaurant Group, has hooked up with Toast, a Colorado-based cannabis company, to help him open m...

High Country: Have a happy 4/20 with Colorado's best pre-...
Aspentimes Aspentimes

Experience the entourage effect with a pack of Toast Original — five filtered joints made with a 2:1 CBD:THC ratio. Each ...

Toast Takes A Bite From New York's Big Apple To Become Th...
Forbes Forbes

Toast is systematically building its national brand position, and there is no place like a post-shutdown Big Apple to sho...

Discussion

Ask questions and share feedback with the Toast team below. If you have support related questions for Republic, please contact investors@republic.co.
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