In 2017, the pundits predicted cannabis flower and pre-rolls would die - replaced by vapes, edibles, beverages, etc. 

The contrary happened. 

From Day 1, the TOAST team bet on the first rule of marketing: “Old Habits Die Hard”. The team embraced the heritage of cannabis and started to re-imagine the joint. 

Today, Pre-Rolls are the Fastest Growing Category in Cannabis

Pre-rolls are outpacing the growth of the entire cannabis market and are poised to overtake flower as the #1 category in Canada

The Right Category at the Right Time

The Gummy and Vape categories have seen several exits among the top brands. The pre-roll category remains open but is destined to have the same outcome.

Join Us in Unleashing the Magic of Joint 2.0 

Toast is on Track to Become the Leading Premium Pre-Roll Brand in the Country 

Toast has secured partnerships across the country to rapidly launch markets to become the first national pre-roll brand

Growth Across Multiple Markets

Select Toast Cannabis Market Highlights

Toast Generates Buzz Worldwide

A Strong Social Following

Meeting the Customer Where They Consume

We take a targeted approach to event marketing that drives awareness and trial. We first understand our customers and then curate a set of experiences that integrate Toast into their celebratory moments.

Achieving Many Firsts with Innovative Marketing

We operate locally with targeted campaigns and amplify nationally with digital and earned media.

There has been recent news by the Department of Justice and Drug Enforcement Agency (DEA) regarding rescheduling cannabis to Schedule III.  Assuming rescheduling does move forward, we expect there will be a number of regulatory changes in the coming years.   With these anticipated changes, we will continue to optimize our business model, accelerate growth, and be well-positioned as a result of our first-mover advantage and established brand equity.

The Founding Team

Nearly ~$15M in investment backed by family offices, VCs and angel investors including:

• Yaax Capital, leading global, cannabis venture capital fund
• Private Equity Group behind one of the largest, private multi-state operators in cannabis
• Angel Group with previous investments in Spotify, Impossible Foods and Trulia
• Family Office behind one of the largest alcohol distribution companies in the United States
• Serial Entrepreneur with multiple exits to S&P Global and Dow Jones 
• Former COO of Citadel Group
• Former Partners of Verlinvest Consumer Fund
• Former Principal of Consumer VC firm VMG Partners
• Former Global CMO of Anheuser-Busch InBev
• Founder of WhistlePig Rye and Head of Consumer at Evercore
• Senior Market Leader of Coca Cola EU