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True Gault isn't accepting new investments

True Gault’s deadline was February 17, 2018

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Logo of True Gault

True Gault

We use 3D imaging via your iPhone to create gorgeous shoes, made to fit
B2C Women Founders Apparel & Accessories Apps Luxury
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Featured image of True Gault
$79,325
Raised
166
Investors
Successfully funded and closed on February 17, 2018.
Invest in True Gault

Open for investment

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Closed on February 17, 2018. Information may not be up-to-date. Campaign closed on February 17, 2018. Information displayed may not be up-to-date.

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by True Gault, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
True Gault Crowd SAFE
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Hear from some of the 166 investors in True Gault


Show more

Deal Highlights

  • An innovative e-commerce platform that integrates 3D scanning technology, through an iPhone app.
  • Gorgeous, bespoke shoes that fit to the exact measurements of your feet. There are no traditional sizes, shoes are 100% custom-fit to you.
  • Manufactured by hand in Alicante, Spain.
  • Proven business model. Thousands of women have scanned, with 30% repeat customers.
  • Opportunity to disrupt the footwear industry and e-commerce landscape, with the ability to expand into men's shoes, licensing, and white labelling. 
  • Experienced Board of Advisors, including Nina Garcia (Editor-in-Chief ELLE Magazine, Project Runway judge).
  • iPhone app currently available in USA & Canada

The Problem  

The Solution






How It Works

The Shoe Collection

We guarantee fit.

If you are not 100% happy we will remake your shoes until you are thrilled.



Why Invest

  • Our smart, innovative technology and proven business model puts us ahead of competitors.

  • We’re disrupting the $65 Billion footwear industry in the U.S. with the opportunity to expand into other markets.

  • Significant traction with thousands of women scanning and buying, with over 30% repeat customers.

  • Ability to scale globally with our smartphone app and platform.

  • Opportunity to branch into product extensions (e.g. men's shoes), licensing and white labelling.

  • 1 of 8 companies selected for Google’s Accelerated Growth Program in Q1-Q2 2017 (which helped launch Warby Parker and Casper).

  • CEO & Founder, Sandra Gault has a background in imaging technology at IBM & Kodak and two successful startups behind her.

  • The team at True Gault is comprised of seasoned business leaders and advisors.

A Word From True Gault Advisor, Nina Garcia


What customers are saying...


Business Model

True Gault is redefining the way women buy shoes. Traditional shoes are one-size-fits-all, but our feet do not conform to this standard. Research shows 95% of people’s left and right feet are not the same size. True Gault embraces this complexity, offering customers an innovative shopping experience and custom shoes fit each unique foot.

TECHNOLOGY & SYSTEMS

We have created our own proprietary fit-formula through 3D scanning to capture individual measurements - all via a smartphone. Using the app, the customer takes three pictures of each foot and a 3D model is generated. Traditional sizing is now irrelevant as the customer has their own unique size. Our backend system handles the order fulfillment, processing, and customer-fit-feedback. This direct-to-consumer experience keeps costs low which we pass on to the consumer via lower-priced, luxury shoes.

With thousands of women’s feet scanned, the app is already aggregating valuable, predictive data and becoming smarter with each usage. The more people who scan, the more refined our algorithm gets, the more accurate the fit, and the happier our customers are.

THE PRODUCT

Our shoes are an affordable luxury (priced between $250-$350) and positioned to appeal to a broad demographic. We guarantee an exceptional, unparalleled fit, with unmatched comfort, and style, delivered to your door in under 4 weeks.

WHERE WE’RE HEADED

We have built a business model around the desire for custom-fitting shoes and have only just scratched the surface of this hyper-growth opportunity. Our next phase will be to increase brand awareness, expand globally, offer an Android version and launch new styles.



About Founder & CEO, Sandra Gault

The idea emerged as Sandra stood in painful designer heels at a party, realizing that no amount of compliments could make her feel at ease. It was then she vowed that every woman, regardless of age, size, or shape of her feet, deserved a beautiful pair of heels that she could wear all day long, in comfort and confidence. So she channeled her three passions, fashion, business and technology into True Gault.

Sandra has over 20 years of experience in building business, leveraging technologies, and leading teams. Her experience at Kodak and IBM Corporation refined her skills in imaging technology to achieve her vision of customizing high-fashion shoes of the highest quality. She never sets foot anywhere without a pair of her true-fit shoes. To date she has taken over 5,626,290 steps (walked 1,674 miles), in her True Gault shoes.






PERK Details:

* Shoe are valued at maximum of $350 per pair.  Each investor will be given a 50% discount code (for $500 investment) or a code for number of shoes they are awarded (for $1000 or higher investment).  Discount codes will be issued within 12 weeks after crowd funding campaign ends and expire 1 year from date of issuance.  Investor can select any shoe from the True Gault collection. 

** Includes above perk detail terms.  Lifetime discount is assigned to one user and cannot be shared nor combined with other discounts.   

*** Includes above perk detail terms.  A 30-minute style consultation from True Gault designer or shoeologist can be held in New York City or done remotely.  Does not cover travel to New York City or accommodations.  

****  Includes above perk details terms, except for the 30-minute style consultation. Dinner valued at $500 total.  Does not cover travel to New York City or accommodations.  

***** Includes above perk detail terms.  True Gault reserves the right to determine the final naming of the shoe.

****** Includes above perk detail terms.  Travel value limited to $5,000 total.


Deal terms


Valuation cap

$10,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

10%

If a trigger event for True Gault occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that True Gault is accepting.
Learn more

Funding goal

$1.07M

True Gault must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
True Gault needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by True Gault, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
True Gault Crowd SAFE

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in True Gault.
Invest
$100
Receive
  • A personal thank you from the Founder, Sandra Gault and a shout-out on social media.
Invest
$500
Receive
  • 50% off a pair of True Gault shoes. *
Invest
$1,000
Receive
  • 1 pair of True Gault shoes. *
Invest
$5,000
Receive
  • 1 pair of True Gault shoes and 10% lifetime discount.**
Invest
$10,000
Receive
  • 2 pairs of True Gault shoes. 10% lifetime discount. A 30-min style consultation from True Gault designer or shoeologist. ***
Invest
$25,000
Receive
  • 3 pairs of True Gault shoes. 15% lifetime discount. Dinner in New York City with Founder, Sandra Gault (up to 2 people). ****
Invest
$50,000
Receive
  • 5 pairs of True Gault shoes. A 20% lifetime discount. Dinner in New York City with Founder, Sandra Gault (up to 2 people). A shoe named after you or a loved one. *****
Invest
$100,000
Receive
  • All perks at the $50,000 level. Plus design a shoe. Get a trip to Spain to visit the factory and meet the Co-Founder. ******

Why others invested

See all reviews (0) See all (0)

I am very interested in fashion being customized to individuals. I am already in process of funding a Fashion startup. I see lot of synergies between both, this would give me a great portfolio on customizable fashion industry.

Profile picture of Marimuthu Ponnambalam
Marimuthu Ponnambalam
Active investor
over 7 years ago

I am investing because this is a long awaited product -- high heel shoes that feel good. I spent my last party in pain with designer shoes unable to really enjoy myself. I am also thrilled with the women founders.

Profile picture of Tena Zara
Tena Zara
Investor
over 7 years ago

Mamma needs comfy heels that she can rock all day (or night) long! My feet want to sing for these shoes that are designed by women, for women. Isn’t life grand!?

Profile picture of Danielle Quarrels
Danielle Quarrels
Active investor
over 7 years ago

About True Gault

Legal Name
True Gault, Inc.
Founded
Jan 2014
Form
Delaware Corporation
Employees
3
Website
truegault.com
Social Media
Headquarters
Google Map location of of True Gault
142 West 36th 11th Floor , New York City, NY
Headquarters
142 West 36th , 11th Floor , New York City, NY, United States 10018

True Gault Team
Everyone helping build True Gault, not limited to employees

Profile picture of Sandra Gault
Sandra Gault
Founder / CEO
Featured in Superheroes · Read
CEO & Founder | Serial Entrepreneur with 2 exits | Ex-Senior Executive & Digital Imaging Expert from Kodak | University of Rochester MBA | Geek in high heels
Profile picture of Julian  Sanchez
Julian Sanchez
Co-Founder, VP of Operations & Manufacturing | Master Shoemaker | Ran with the bulls
Profile picture of Michelle  Madden
Michelle Madden
Head of Marketing | Harvard MBA | Brand Consultant at HuffPost, AOL, Bain & Co | Webby-Nominated Blogger
Profile picture of Greg  Kleine
Greg Kleine
Chief Technology Officer | Software Engineer | OPS Expert | Ski Enthusiast
Profile picture of Devin  McNulty
Devin McNulty
Digital Marketing Guru | Social Media Strategist | Graphic Designer | Makes great playlists
Profile picture of Melanie Zamanian
Melanie Zamanian
Customer Service Manager | Shoe-ologist | Life Planner
5 more team members
Sandra Gault
Founder / CEO
Julian Sanchez
Co-Founder, VP of Operations & Manufacturing | Master Shoemaker | Ran with the bulls
Michelle Madden
Head of Marketing | Harvard MBA | Brand Consultant at HuffPost, AOL, Bain & Co | Webby-Nominated Blogger
Greg Kleine
Chief Technology Officer | Software Engineer | OPS Expert | Ski Enthusiast
Devin McNulty
Digital Marketing Guru | Social Media Strategist | Graphic Designer | Makes great playlists
Melanie Zamanian
Customer Service Manager | Shoe-ologist | Life Planner

Press

High Heels, Invented For The Male Gaze, Get A Feminist Ma...
Fast Company Fast Company
·
Apr 13, 2018

Is the high heel a tool of empowerment or a tool of the patriarchy designed to slow a woman down? This is a question that...

True Gault's CEO Discusses Business Strategies for 2018
Footwear News Footwear News
·
Dec 8, 2017

Pioneer thinking is becoming increasingly critical for brands and retailers - and the desire to innovate may very well co...

True Gault's Sandra Gault Appears on Reality Investment S...
WWD WWD
·
Nov 19, 2017

BANKING ON CHANGE: As 3-D imaging gains ground, the progressive footwear brand True Gault is also taking an innovative ap...

NYC Startup True Gault Uses 3D Tech To Bring Women Custom...
AlleyWatch AlleyWatch
·
Aug 18, 2017

Every brand of shoe looks different, feels different and most importantly fits differently. But what if instead of your f...

Why Fashion Guru Nina Garcia Says Thinking 'Shoes First' ...
Entrepreneur Entrepreneur
·
Aug 2, 2017

We all have morning rituals, and these habits can shape how the rest of our day goes. For Marie Claire fashion director, ...

Bits & Bytes | Instagram Boosts Watch Sales, Amazon's Pri...
The Business of Fashion The Business of Fashion
·
Aug 1, 2017

Instagram and the vintage watch market | Source: Shutterstock By Victoria Berezhna August 1, 2017 17:54 Instagram Turboch...

Blending fashion with tech: This app will scan your foot ...
CNBC CNBC
·
Jul 27, 2017

A quick scan of the foot with an iPhone will result in a customized pair of high heels, delivered from Spain, through an ...

Nina Garcia on Her Role at True Gault, a New Customizable...
Daily Front Row Daily Front Row
·
Jul 26, 2017

Slide your feet into a pair of customized shoes by True Gault, a new line of bespoke high heels that guarantees total com...

This luxury shoe brand uses 3D technology to create the p...
Fast Company
·
Jul 26, 2017

Customization has been a big trend in the luxury fashion market. Brands like Shoes of Prey and Alive Shoes allow you to d...

New technology promises a comfortable high heel, but begs...
Quartz Quartz
·
Jul 10, 2017

The comedian Henry Youngman was famous for his one-liners. In one of his better-known jokes, a patient visits the doctor....

This app will take a 3D scan of your feet to make you the...
Business Insider Business Insider

When it comes to footwear, there are two types of women: The type that effortlessly glide down the street in four-inch he...

How This Startup Is Using Tech To Chase The Holy Grail Of...
Forbes Forbes

The first thing Sandra Gault says that really blows my mind is when she tells me that for the purposes of her app, a woma...

Show all
Logo of True Gault

True Gault

True Gault successfully raised $79,325 from 166 investors on February 17, 2018
Profile picture of David Weatherell
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David, Marcia, Luke, Peter, Byron, and 161 others invested. 58 Reviews
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