Deal Highlights

• An innovative e-commerce platform that integrates 3D scanning technology, through an iPhone app.
• Gorgeous, bespoke shoes that fit to the exact measurements of your feet. There are no traditional sizes, shoes are 100% custom-fit to you.
• Manufactured by hand in Alicante, Spain.
• Proven business model. Thousands of women have scanned, with 30% repeat customers.
• Opportunity to disrupt the footwear industry and e-commerce landscape, with the ability to expand into men's shoes, licensing, and white labelling. 
• Experienced Board of Advisors, including Nina Garcia (Editor-in-Chief ELLE Magazine, Project Runway judge).
• iPhone app currently available in USA & Canada

The Problem  

The Solution

How It Works

The Shoe Collection

We guarantee fit.

If you are not 100% happy we will remake your shoes until you are thrilled.

Why Invest

• Our smart, innovative technology and proven business model puts us ahead of competitors.

• We’re disrupting the $65 Billion footwear industry in the U.S. with the opportunity to expand into other markets.

• Significant traction with thousands of women scanning and buying, with over 30% repeat customers.

• Ability to scale globally with our smartphone app and platform.

• Opportunity to branch into product extensions (e.g. men's shoes), licensing and white labelling.

• 1 of 8 companies selected for Google’s Accelerated Growth Program in Q1-Q2 2017 (which helped launch Warby Parker and Casper).

• CEO & Founder, Sandra Gault has a background in imaging technology at IBM & Kodak and two successful startups behind her.

• The team at True Gault is comprised of seasoned business leaders and advisors.

A Word From True Gault Advisor, Nina Garcia

What customers are saying...

Business Model

True Gault is redefining the way women buy shoes. Traditional shoes are one-size-fits-all, but our feet do not conform to this standard. Research shows 95% of people’s left and right feet are not the same size. True Gault embraces this complexity, offering customers an innovative shopping experience and custom shoes fit each unique foot.

TECHNOLOGY & SYSTEMS

We have created our own proprietary fit-formula through 3D scanning to capture individual measurements - all via a smartphone. Using the app, the customer takes three pictures of each foot and a 3D model is generated. Traditional sizing is now irrelevant as the customer has their own unique size. Our backend system handles the order fulfillment, processing, and customer-fit-feedback. This direct-to-consumer experience keeps costs low which we pass on to the consumer via lower-priced, luxury shoes.

With thousands of women’s feet scanned, the app is already aggregating valuable, predictive data and becoming smarter with each usage. The more people who scan, the more refined our algorithm gets, the more accurate the fit, and the happier our customers are.

THE PRODUCT

Our shoes are an affordable luxury (priced between $250-$350) and positioned to appeal to a broad demographic. We guarantee an exceptional, unparalleled fit, with unmatched comfort, and style, delivered to your door in under 4 weeks.

WHERE WE’RE HEADED

We have built a business model around the desire for custom-fitting shoes and have only just scratched the surface of this hyper-growth opportunity. Our next phase will be to increase brand awareness, expand globally, offer an Android version and launch new styles.

About Founder & CEO, Sandra Gault

The idea emerged as Sandra stood in painful designer heels at a party, realizing that no amount of compliments could make her feel at ease. It was then she vowed that every woman, regardless of age, size, or shape of her feet, deserved a beautiful pair of heels that she could wear all day long, in comfort and confidence. So she channeled her three passions, fashion, business and technology into True Gault.

Sandra has over 20 years of experience in building business, leveraging technologies, and leading teams. Her experience at Kodak and IBM Corporation refined her skills in imaging technology to achieve her vision of customizing high-fashion shoes of the highest quality. She never sets foot anywhere without a pair of her true-fit shoes. To date she has taken over 5,626,290 steps (walked 1,674 miles), in her True Gault shoes.

PERK Details:

* Shoe are valued at maximum of $350 per pair.  Each investor will be given a 50% discount code (for $500 investment) or a code for number of shoes they are awarded (for $1000 or higher investment).  Discount codes will be issued within 12 weeks after crowd funding campaign ends and expire 1 year from date of issuance.  Investor can select any shoe from the True Gault collection. 

** Includes above perk detail terms.  Lifetime discount is assigned to one user and cannot be shared nor combined with other discounts.   

*** Includes above perk detail terms.  A 30-minute style consultation from True Gault designer or shoeologist can be held in New York City or done remotely.  Does not cover travel to New York City or accommodations.  

****  Includes above perk details terms, except for the 30-minute style consultation. Dinner valued at $500 total.  Does not cover travel to New York City or accommodations.  

***** Includes above perk detail terms.  True Gault reserves the right to determine the final naming of the shoe.

****** Includes above perk detail terms.  Travel value limited to $5,000 total.