Investing in real estate is difficult to learn, costly, and exclusive - scaring away newcomers and making it harder to get started.

The conventional avenues for investing in real estate are fraught with barriers that make it difficult for the average person to participate. High upfront costs, lack of liquidity, and complex legal procedures often deter potential investors, making real estate a playground for the wealthy who already know how to invest, and how to buy their way out of inflation.

• High initial investment restricts average earners.
• Traditional real estate lacks easy liquidity.
• Complex laws, rules, and strategies deter potential investors.
• Wealthy individuals monopolize the market.

USP's blockchain model turns real estate into an accessible investment asset, available to anyone, anywhere, regardless of their background.

USP leverages blockchain technology to break down the barriers of traditional real estate investment, streamline the process of fractionally investing into properties and funds, and create more opportunity for liquidity where there previously was none.

By tokenizing a diverse collection of real estate assets spanning multiple geographies, investment strategies, and property types, we enable every-day investors to own real estate without the hassle of property management.

Watch this short explainer video to understand the USP token and how it works:

The USP Marketplace aims to provide every real estate newcomer a gateway to diversified property investment.

The USP Marketplace aims to provide an ideal entry point for those new to real estate investing, offering a diverse array of investment properties across various markets and types. This platform can simplify the investment process, allowing users to easily explore and invest in a wide range of real estate opportunities without the overwhelming complexities of traditional real estate investing.

Real Estate

Real estate is one of the most reliable and lucrative investments, and appreciates at a rate that beats inflation, historically.

Unlike other assets that may depreciate over time, real estate has historically shown a consistent upward trajectory.

Past financial results are no guarantee of future performance. Click here for important information regarding Financial Projections which are not guaranteed.

$24 Million+ raised from private investors through our own tokenized real estate offering.

We have accomplished quite a bit as a company:

This financial backing is complemented by a robust waiting list of over 17,000 investors between 2021 and 2022, signaling strong market demand and investor confidence in our offering.

Our traction is also social and influential...

We've also gained significant media attention, being featured on platforms like Bloomberg, Bitcoin.com, Business Insider, and more. As official sponsors of Crypto Yacht Club 2022, we're solidifying our presence in the crypto and blockchain community.

USP aims to provide a product that allows beginner investors access to the historically complex real estate market 

Our investors, typically earning $100,000 to $200,000 annually, understand the importance of investing to build wealth, as highlighted by Andrew Carnegie's observation that ninety percent of millionaires achieved their status through real estate. The question is: how to begin?

But, how do you get started?

With USP, even beginner investors can put together a profitable real estate portfolio in less than 5 minutes from anywhere in the world, unlocking the potential of the world's most powerful investment asset class: real estate.

Real estate remains one of the fastest-growing sectors in the emerging blockchain-based tokenization market.

The potential for tokenized real estate is immense, to say the least. Currently valued at around $200 million, even a modest 0.5% tokenization of the global real estate market—worth an estimated $317 trillion—would create a trillion-dollar industry.

Forekast (2020) | Cointelegraph Research (2022) | Bain & Company (2020) | Prophecy Market Insights (2023)

This transformation makes real estate investment more accessible, liquid, and efficient, promising a future filled with innovative investment opportunities.

USP levels the playing field for would-be investors, and our inflation-fighting initiatives help people build equity and financial wellbeing.

By tokenizing real estate and making them easier to access, we are cracking open the market for more people. We're enabling people across the globe, regardless of their financial or geographical status, to become fractional landlords of properties in the United States.

Through Evolve™ Coliving Communities, renters will be able to browse coliving communities near the places they want to live and work, and pay less than $1,000 per month in membership fees in order to live in a community. Join our waiting list here.

Led by CEO Johnney Zhang, USP leverages Primior's real estate expertise and resources to redefine investment opportunities.

Johnney Zhang, the CEO of both USP and Primior Asset Management, brings unparalleled expertise in real estate investing to the table. Primior, our backing company, is a Southern California real estate firm offering vertically integrated services from pre-development to asset management.

With Primior's proven track record in crafting tailored investment strategies and managing diversified real estate opportunities, USP is positioned to revolutionize the real estate tokenization market.

USP is revolutionizing real estate investment by tokenizing real-world properties and making them accessible to a global audience.

A message from our founder...

And from all of us on the USP team, thank you for taking the time to read through our project!