Vivoo has created a new subscription-based urinalysis app that can determine everything from whether you're drinking enou...
Problem
Wellness solutions aren't personal
Personalized wellness is a big deal for many people. After all, each body is unique and has different considerations. Unfortunately, truly personalized nutrition and wellness advice can be expensive and hard to come by, and many available apps aren’t able to capture the necessary data to provide good recommendations for each user. This leaves many people lost between seeking a professional nutritionist and relying on inaccurate apps to track and manage their wellness goals.
Solution
Vivoo: a personalized wellness assistant at your finger tips
Vivoo is a wellness assistant that gives personalized nutrition and wellness information to users. We use urinalysis test strips to collect real and accurate data about each user. From there, we provide a highly personalized and accurate analysis of your body’s data to provide user-specific wellness advice. From which foods to eat (or avoid), to how much water you need to drink, and more, our wellness tips are based off your actual health and body's needs.
Product
What can you track with Vivoo?
It only takes a few minutes to take your test and get your results in the comfort of your home
Are you ready to get your personalized advice with a simple urine test?
Traction
Over 30K strips shipped
Vivoo has gotten a great response from our consumer base. We’ve created a community of 10K+ people, 6K of which are users with an average of 3 tests per person. We’ve shipped 30K wellness packs by today -- that’s a 30% month-over-month growth users. We’ve also secured a number of partners reaching 100+ affiliates and 50+ gyms around the country.
Customers
For those who want to take their health into their own hands
Our target customer is a health-conscious individual looking to make real changes in their lifestyle. Our goal is to make health analysis personal and more importantly affordable so that everyone can have access to important advice while on their quest for better health.
Business model
Subscription or one time purchase
Vivoo offers our customers a variety of ways to purchase our product. The first is subscription-based, starting at $9.90 for 6 months or $14.90 for a monthly subscription. We offer subscription packages because we understand that our customers are interested in monitoring their health long term, making it easy for them to keep track of their health. People looking to just try out Vivoo can buy a one time strip at $24.90 to see if Vivoo works for them.
Market
$10B market for personalized nutrition alone
Vivoo is at the epicenter of a $122B+ mobile health market. For personalized nutrition alone, the market is valued at $10B. With Vivoo, we can access any market related to health and nutrition, personalized nutrition advice, and mobile health apps.
Competition
Going right to the experts
Vision and strategy
Direct Amazon ordering for personalized supplements
Vivoo has clear and concise goals for the next two years. By reaching our investment goal, we plan to expand our shipping through Amazon and launch a new live chat option with nutritionists. Based on these conversations, we are also planning to develop nutritional supplements that can be personalized for each used based on their needs.
Funding
$1.5M in funding to date
Vivoo is on track to make our $2m seed round goal. We have received over $550k in funding to date from prominent investors such as 500 Startups and we're graduates of Techstars.