Problem
The virtual fitness market is exploding, and projected to be worth $59B in 2027—but a majority of the market is completely untapped. There are over 340,000 fitness creators in the US, and many of them are producing incredible content. Unfortunately, they still struggle to build their business due to a lack of software solutions.
Solution
We knew there had to be a better way for fitness creators to build their online business…so we created it. Zomo’s mobile-first platform allows fitness creators to focus on their moneymaker: livestreaming and on-demand classes. Using Zomo, fitness creators have unlimited potential to grow their brand and monetize their content. $120k per year? No sweat.
Product
Zomo is the easiest platform for fitness creators to monetize their livestreams and courses, and accept payments. We’re also the best platform to scale a fitness business! Everything a creator needs to grow online successfully with high participant engagement is available in our app, all at the touch of a button.
Traction
How do we know Zomo is the solution the industry has been waiting for? We asked the experts. Zomo was created in partnership with fitness creators, FOR fitness creators, to compete in the $59B virtual fitness market. To date, we’re being used by 25+ creators, we’ve experienced 20% monthly growth—and we’re adding an average of 2 creators per day organically.
Customers
By seamlessly combining all aspects of ecommerce into a single app, we make it easy for fitness creators to grow their digital empire.
And using Zomo, fitness creators are capitalizing on unique livestreamed fitness experiences with rave reviews:
Business model
Using Zomo’s seamless platform, fitness creators can monetize their audience with on-demand courses, livestreamed classes, and merchandise.
It’s the ideal dual revenue model:
- Charging a fee on creators’ gross merchandise value (10%)
- Charging for a premium SaaS offering (starting at $29 a month)
Market
The meteoric rise of virtual-only fitness apps has shown that fitness classes of the future will be virtual. 66% of consumers prefer digital fitness to in-person gym options, and the growth of the virtual fitness industry proves it. This makes Zomo’s total addressable market massive and currently underserved.
Competition
While it’s true there are B2C platforms like Moxie & Recess.tv, they’re only intended for fitness instructors and trainers to lead digital classes. Zomo is one of the only B2B mobile-first app with consolidated tools for creators to launch an entire digital fitness brand seamlessly.
Vision and strategy
Gyms and fitness studios as we know them are swiftly becoming a relic of the past. A staggering 59% of gym-goers don’t plan to renew their memberships post-pandemic. Additionally, the online fitness market hit north of $6B in 2019 and is expected to grow at a CAGR of over 33% from 2020 to 2027, which positions us to scale rapidly.
We’re harnessing the power of AI to create a livestreaming workout experience like no other. Using nothing more than the participant’s camera, our AI fitness tracker will analyze form and allow creators to more accurately gamify their classes. Zomo’s creators and their participants will grow addicted to the personalization, engagement, and accountability built into this software, making other fitness apps obsolete.
Funding
Our illustrious investors include members of the Zomo community, as well as one of Tesla’s top engineers. All pre-campaign-launch investments are held in SAFE notes.
Founders
Our founders know a thing or two about launching and scaling ventures—as a group, they’ve founded 7+ startups and have illustrious tech backgrounds. Now, they’re ready to put their growth mindset to work for our investors!