8 out of 10 women don’t know how to establish a skincare routine that works for them

Although skincare is one of the fastest growing markets within the beauty space, many women remain overwhelmed by the number of products available and are often confused about how to use them. In fact, one study shows that 87% of women reported they didn’t know how to establish a skincare routine that works for them. 

Skincare inspired by India's ancient rituals 

Aavrani is a digitally native, premium skincare company inspired by India’s ancient beauty rituals. The Aavrani ritual is a complete skincare routine consisting of four powerful steps that work together to achieve your most radiant glow. All of our products are made sustainably in the US and contain only clean ingredients and no parabens.

All-natural ingredients that bring out the best in each other

Aavrani has created a complete skincare routine that answers every skincare concern in only 4 steps: dual-purpose cleanser + mask, toner, moisturizer, and eye treatment.

Featured in Vogue, Forbes, Glamour, Elle, and others

Aavrani has been featured in many of the top beauty and fashion publications both on and offline. All of our products are rated 5-stars and we have built a strong social media presence of 30K+ followers across multiple platforms with our innovative packaging, strong brand ethos, and sustainably made products.

800+ 5-star reviews to date on Aavrani.com

Aavrani saw immediate customer reception to our products. They work across all skin types, tones, and troubles. We now have 800+ 5-star reviews on our platform. Our customer is an ambitious, conscious consumer looking to incorporate both sustainability and clean products into their lifestyle.

Strong growth through 2020 and 2021

Aavrani is digitally native with 100% of our current sales coming from our own website. Products are available to purchase with prices ranging from $29–$180. Customers can purchase a single product or the complete ritual set; and we see an average order value of $122. We are currently seeing 84% gross margins on sales and we are on track to do $5M in revenue for 2021.

$140B+ skincare market opportunity

Prestige skincare is a fast growing segment in the beauty industry space, with a 30% YoY growth rate. Industry experts project that the category of Indian-inspired beauty may exceed recent growth in Korean-inspired skincare. Our products currently have a $140B skincare market opportunity. As a natural alternative, we are reaching consumers in both the prestige skincare and clean skincare markets. Natural beauty is also growing faster than any other category in the beauty space.

3 key points of differentiation

Aavrani brings 3 key points of differentiation to the skincare market.

1. Holistic beauty: We’re bringing handed-down legacies, family secrets, and all-natural ingredients that have been passed down among generations of women in India.
2. Empowering community: We showcase real women with real stories and donate a portion of all proceeds to our philanthropic partner, The Shanti Bhavan School in India, which empowers young girls with educational opportunities.
3. Adaptable routine and duality: We understand that every woman brings a unique story and skincare desire to our brand, which is why we’ve blended the best of both worlds – ancient beauty rituals with clinically proven science.

Bringing holistic wellness back to beauty

Aavrani is expanding dramatically. We plan to bring new products into the Indian-inspired skincare market as well as expand to lifestyle, body care, and hair care products. With each new expansion, we will bring holistic wellness back to beauty.

Investors include MBA Fund, SKBR, and more 

Aavrani is now raising our third round of funding. Investors include General Catalyst’s Rough Draft Ventures, First Round Capital’s Dorm Room Fund, AmplifyHer, The MBA Fund, and more! This current raise will go towards R&D and product development, growth in our marketing efforts, sales teams and other business functions, and bringing on key hires to our team.

Executive Team

Rooshy Roy - Co-Founder & CEO

Justin Silver - Co-Founder & COO

Advisors include Executives at L'Oreal, Estee Lauder, Large Investment Firms, and more. The team is surrounded by seasoned executives and industry veterans.