Problem
Creators are more mobile than ever...
...but the standard cases for creative gear are bulky, outdated, and expensive.
The creative process has fundamentally changed, and creatives are no longer confined to working in a studio or an office - they’re using the entire world as their studio, from cafes and AirBnbs, to beaches and campsites.
As this digital nomad lifestyle has rapidly become the norm, cases have only become more and more important. But the standard cases for creative equipment haven't evolved since the 1950's.
Solution
We've reinvented cases for a new generation of creators
Analog Cases are sleek and compact, with a minimalist aesthetic that creators love.
Analog Cases is the first case company for creators. Our cases are carefully designed to the unique needs of creative professionals, with ultra-lightweight materials and innovative storage capabilities.
With Analog Cases, creators don't have to settle for generic and poorly-fitting cases — they now have form-fitted protection that's customized for their devices, just like we've all come to expect with smartphone cases.
We've taken the guesswork out of shopping for cases. Our customers buy with confidence, knowing that the case they receive will be a perfect fit.
Product
Elegant design and amazing durability
Analog Cases are sleek and compact, with a minimalist aesthetic that creators love.
Analog Cases offers over 100 cases for creative gear, from compact cases for headphones and microphones, to versatile backpacks for larger gear like DJ equipment and keyboards.
With the recent introduction of the new M1 Macs, we launched our PULSE Case For The 16" MacBook Pro, which became our most successful new release of all time. Creative professionals require higher durability than what standard consumer cases can provide, and Analog Cases offers the only MacBook Pro case that is custom-molded with a die-cut protective foam interior.
Traction
100,000 cases sold and on track for $2M in revenue
* Click here for important information regarding Financial Projections which are not guaranteed.
Analog Cases has experienced explosive growth since our launch in 2019. Our direct to consumer sales grew by 148% in 2021, we’ve expanded into Europe, Canada, Australia and Japan, and this year, Analog Cases were used by the headlining acts at Coachella.
In the last 4 years, we've sold over 100,000 cases worldwide. And we've accomplished all this without having raising a single dollar of outside capital thus far. As we've grown, we've continuously reinvested into marketing and product development. The result: a mature business and a widely recognized brand, with a passionate and engaged community behind it.
Customers
Creators love Analog Cases
Protecting your gear is addictive: our highly loyal customers return consistently when they acquire new equipment.
Creators trust Analog Cases because they know that we understand their unique needs. Unlike other case companies that cut as many corners as possible, our products deliver excellent design and an amazing user experience, which has helped us build an incredibly loyal customer base.
Analog Cases has a thriving social media presence with 20,000 followers across all our social media channels, and our email marketing reaches over 50,000 creators every month. Our cases are used by podcasters, YouTubers, streamers, and many of the biggest artists and producers in the music industry.
Business model
Scalable direct to consumer model with 70% margins
From Shopify and Amazon, to international distribution and wholesale, we've built an extremely profitable business with a diversified sales strategy.
In the US market, we've built a sophisticated direct-to-consumer business via our AnalogCases.com Shopify store and Amazon sales. Our growth strategy relies heavily on SEO and email marketing, making our customer acquisition costs very efficient.
Outside the US, our international distribution network spans 4 continents and 32 countries. We've built a global brand in under 4 years, and our products are available at many of the largest music instruments retailers in Europe, Canada, Australia and Japan.
Market
A $36B market that's ripe for disruption
The digital nomad lifestyle and growing popularity of creative hobbies are driving increased demand for cases.
Cases are something that we all rely on every single day. Whether you’re a consumer or a professional, everyone needs cases, and creative users don’t only need one case - they need lots of them.
Our positioning as a direct to consumer brand gives us an amazing ability to speak directly to our audience. By understanding our customers so well, we’re able to innovate quickly to develop better solutions for their needs, and this has put us on a path of incredible growth.
Competition
There's no cases
like Analog Cases
We're transforming the industry with superior design, while offering the only end-to-end solution for creators.
The case market is dominated by a handful of players whose products have remained essentially unchanged for decades. Creative professionals have little loyalty towards any of the legacy brands, and are eager for better solutions.
Established players like Pelican and SKB make heavy, expensive "road cases", while Magma and UDG offer highly specialized solutions for traveling DJs.
Lightweight and compact cases for creative gear represent a significant gap in the market, where Analog Cases is strategically positioned.
Vision and strategy
The leading global case provider for creative gear
Our vision is to be the dominant provider of cases for creative gear, while continuing to expand our global reach and industry-leading direct to consumer approach.
Creative professionals need cases that are designed for their highly mobile lifestyle. We've spent 4 years designing a product that meets this need. We’ve found product market fit, and now it’s time to scale.
We're expanding into making cases for tablets, cameras, and drones, and we’re ready to take our products into brick and mortar retailers in the US. Internationally, there’s a huge opportunity in emerging markets like China and India, where we’re seeing massive growth in the popularity of creative hobbies.
Funding
We're raising outside capital for the first time
Over the last 4 years, we've grown our business organically through influencer marketing, strategic partnerships, and passionate customers who love to tell their friends about Analog Cases. It's been an incredible journey, and the results speak for themselves: a $2M run rate, 140% YOY growth, and margins exceeding 70%.
But we're not stopping there — we're ready to take Analog Cases to the next level. We are raising growth capital to expand our product line, and build a sales team tasked with expanding our wholesale distribution partnerships. Capital raised here on Republic will be used for product development, strategic hires, and marketing.
Founders
Greg Pritchard
Founder & CEO
Our founder is a Los Angeles-based musician and entrepreneur with 15 years of experience in digital marketing.
As a member of indie rock band Clipd Beaks from 2003-2008, Greg toured with a lot of fragile equipment, but couldn't find a good way to protect it. After years of developing an idea for a new style of ultra-compact cases, he launched Analog Cases in 2018, and they were an immediate hit.
Greg's leadership brings a visionary product development and branding strategy to Analog Cases. From 2010-2018, Greg was SVP of Business Development at ad tech startup GumGum, where he managed partnerships with major media companies and agencies, and oversaw international expansion.
Summary
Let's grow together!
Invest in the leading D2C brand for creative professionals.
When you invest in Analog Cases, you’re not only supporting our business, you’re giving creatives the freedom to get out into the world, find inspiration and make amazing art.
We’re inviting you to join us and help make the future of creativity more mobile.