Gene Eidelman of Azure Printed Homes. Tell us about yourself? Gene Eidelman came to the US as a refugee from Ukraine over...
Problem
Traditional housing construction is slow and unsustainable
- Housing shortage
There is a global shortage of housing. The United States alone needs an estimated 5.24 million housing units, and that number has been growing. - Archaic building methods
The construction industry relies upon outdated methods and materials, delivered by a labor force in increasingly short supply. Traditional solutions have been unsustainable. - Environmental impacts
The construction sector is the largest global consumer of raw materials and is responsible for about 11% of the world's total carbon emissions. Building homes have far too much of a negative environmental impact.
Solution
3D printing entire structures using recycled plastic
Azure is fundamentally changing the construction industry by leveraging 3D printing technology using recycled polymers to prefabricate modern backyard studios, ADUs and homes faster and more affordably than ever before.
Azure homes will be printed in 70% less time, and will be 30% less expensive than traditional building methods—automating and accelerating production to meet urgent housing demands.
Fabrication will take place in the Azure factory, improving precision & quality. This controlled environment will allow Azure to deliver projects faster than have been currently possible.
The 3D manufacturing process and the additive material that are used will meet California and International Residential Codes.
Product
Azure printed homes
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The Print Material
The primary component of our print material is recycled PETG, a polymer predominantly used for food and drink containers.
The print material produces several desirable properties such as insulation, printability, compressive & tensile strength, stiffness & impact resistance creating a durable and reliable structure.
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The Structure
The unique structural & print design creates a complete structure that is monolithically printed – further enhancing the ultimate strength of the composition. Additionally, the geometric designs of the floor, walls, and roof have been optimized & tailored to simplify all subsequent finishings.
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The Print
The self-supporting structure of each Azure module is printed in less than 24 hours.
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The Prefabrication
Our printed structures are completed with installations of:
- Doors and glass windows
- Internal MEP (mechanical, electrical, and plumbing)
- Interior flooring, wall and ceiling finishings
- Bathrooms & Kitchen for ADUs and Homes
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The Delivery
In advance of the scheduled delivery date, the site foundation and utilities are completed and ready to receive the delivery of single or multiple printed modules, which are installed & connected to live site utilities in less than 3 days.
Traction
Planning backyard studios
for 2022
Since 2019, we have invested over $1,000,000 into engineering and research to design a process for 3D printing homes using recycled materials. While designing the new method, we completed over 40 houses, ADUs, and backyard studios—increasing revenue by 195% from 2019 to 2020, and by 260% from 2020 to 2021. Since launching our website in early January 2022, we have received paid customer deposits for units valued at over $3,000,000.
We start with backyard studios, as their 120 sq ft size means that planning permission is generally not required. Avoiding potential bureaucratic red tape delays will allow us to produce & install at a fast pace.
As the first 3D printed structure printed from recycled materials, we've made (and continue to make) more than our fair share of headlines, appearing in over 100 publications in four languages. All publicity has been organic—no PR agency or paid placements.
Customers
Homeowners and homebuilders
Azure is a B2C & B2B2C business. We are selling Backyard Studios and ADUs directly to homeowners and investors & through marketplaces; while we sell homes to home builders & developers.
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Business model
Strong unit economics
Our gross margins will be 30%. We will collect a small pre-order deposit, 50% of the purchase price upon receiving the order and the balance before the units are shipped.
Property owners will generally pay in cash or arrange their own funding; however, Azure also offers a finance program through a financial partner.
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Unit Economics
Backyard Studio
Market
Why now
- With more homeowners working from home during and after COVID, there is a high demand for backyard studios and ADUs.
- New materials and faster 3D printers are unlocking new construction methods that are fundamentally changing the industry.
- New government regulations are helping to facilitate faster permit approvals.
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Market size & segments
- Backyard Studios
Sheds & Backyard Structures are a $6B industry. The ongoing pandemic and remote-work policies have accelerated the Working from Home (WFH) trend, increasing demand for backyard offices.
- ADUs
Low-cost, implementable approach to infill development. Suited to high-cost cities with little vacant land and abundance of low-density development. $1.8B business in California alone.
- Housing
Home builders in California alone needs to build 2.5M homes by 2030. There will be a substantial increase in demand for fast-to-build small homes.
Competition
How is Azure different from other 3D Printing companies?
None of our competitors have capitalized on the true benefit of 3D Printing: its efficiency and mass production.
Competitors are:
3D printing panels and assembling conventionally; or
Erecting a printer on-site and printing exterior concrete walls vertically over a traditional slab.
Our design & process prints the floor, walls & roof in one layer. This means that the complete self-supporting shell for a studio unit is ready for the next stage of assembly in 12hrs from start to finish.
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Vision and strategy
A better way to build
Azure Printed Homes is disrupting the construction industry by changing the way homes are built. We have a vision where construction projects are built quickly and more affordably while also repurposing existing building materials and cutting emissions instead of having to utilize new resources.
We are ready to take on partners to bring this idea to the next level: a starter production facility that can generate over $7 million* in revenue for the company in 2022, and approximately $20 million* in the following year, when the plant is fully operational. In the future years, we will open similar factories in other states growing Azure to become one of the major prefab manufacturers.
* Click here for important information regarding Financial Projections which are not guaranteed.
Impact
Addressing the construction industry's sustainability problem
The production of traditional construction materials such as concrete contributes to about 11% of the world's carbon dioxide (CO2) emissions.
Our printed material takes an abundant universal waste product, in plastic, and transforms it into a structurally-responsible polymer that we can 3D print.
We see this as a stepping stone toward a more fundamental use of recycled plastic and 3D printing in the home building industry.
Funding
Beginning as a bootstrapped startup
Azure Printed Homes has been completely self-funded to date with an internal investment of approximately $1,000,000.
Now we want to crowdsource this business, not just crowdfund it. Therefore, despite being told that we could raise at a much higher valuation, we chose to price this round conservatively under 6x our current revenue run rate. We chose this for two reasons. First, we want our earliest supporters to get a great deal so that you feel valued and are appropriately rewarded for believing in us.
The second is that our executive team has been around the block, and we've seen what happens when entrepreneurs over-value their companies—creating many problems down the line for future financings or exits. So we aim to set the stage for the best possible outcomes by pricing conservatively—for everyone involved.
We're staunch believers that companies should only raise money if they firmly committed to delivering a return for their investors. Of course, we can't predict the future, but our management team now works for YOU—and we will work tirelessly to get you the best return on your investment. We're raising on Republic because we want all our fans and early adopters also to have an opportunity to be investors and co-owners.
Founders
Ross Maguire
MS Civil Engineering, 13 years experience in construction, design and project management // Founded and led his own residential & commercial construction company in the London, UK for 8 years
Yuri Eidelman
35 years experience as a Licensed California General Contractor // Cofounded three start-ups in different industries, with exits through sale to private and public companies