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Blended Sense isn't accepting new investments

Blended Sense’s deadline was December 1, 2020

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Blended Sense

A new kind of production: the content solution for your entire business
Latinx Founders Women Founders SaaS B2B Adtech
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$64,933
Raised
161
Investors
Successfully funded and closed on December 1, 2020.
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Closed on December 1, 2020. Information may not be up-to-date. Campaign closed on December 1, 2020. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Blended Sense Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Blended Sense Crowd SAFE Blended Sense Form C.pdf
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Hear from some of the 161 investors in Blended Sense


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Highlights


  • 60% revenue growth month over month; projected $700k revenue by end of year
  • 11K digital assets delivered and expected profitability by 2021
  • Addressing a $412B niche in the market
  • Servicing bi-lingual businesses (English / Spanish)
  • 60% customer conversion rate
  • Capital Factory Texas Startup of the Year 2019

Problem


Reliable creative services are not accessible to the small business owner

Online communication has never been more critical for small businesses, but the creative supply chain to access the content needed is disconnected and outdated. Without reliable creative services, small businesses are losing income potential and are putting their business at risk. 

At the same time, creative professionals are underserved and undervalued leaving 50% struggling with cash flow, project management, and customer service.

Solution


Blended Sense: A digital platform that connects the demand and supply chain for content production

Blended Sense has created a managed marketplace that connects local vetted creative professionals with local businesses to provide reliable, accessible, and fast content production critical to running their business. We call this Creative Intelligence™. 

For the Creative Professional: No more bidding on projects. Creatives get matched to businesses monthly based on their skills, equipment, and interests, at a set rate. Creative Intelligence™ handles all the accounting, project management, and customer service for the Creative Professional.

Product


Content kits delivered in an easy to use platform

An intuitive platform and content management system for production communication, project management, and delivery of high quality assets quickly. Our technology streamlines the pre-and post-production process, lowering both the costs and the delivery time of digital assets, with quality assurance month over month.


How it works:

What is a content kit?
A monthly delivery filled with digital assets.

These are digital assets:

  • 📸 Photo
  • 🎥 Video
  • 📄 Copy
  • 🔈 Audio
  • 🖊️ Graphics

How to use them:

Small business owners use digital assets for branding, marketing, sales, recruiting, operations, investor relations, fundraising, public relations and training. The possibilities are endless.

We tackle the content monster so customers can start, grow, or optimize their business. 🚀

Traction


Explosive growth with limited resources 

Since launching in April 2019 with a small investment of $30k, Blended Sense has grown to $50k in MRR at 60% growth month over month. We are on target to hit $700k in revenue by the end of the year. We’ve serviced 80 customers, in 5 states, and have a vetted Creative Network of over 150 creative professionals. We deliver photo and video assets 2-3x faster and 3x more affordable than traditional production solutions. We launched our technology in May 2020 to begin scaling nationwide. 

Our product is at the forefront of an industry shift and the demand for content being experienced by businesses of all sizes right now. 

Customers


60% customer conversion rate

The ideal customer for Blended Sense is a small business owner who does not have the time, resources or know-how to produce and distribute the digital assets they need to start, grow, and optimize their business online. 

We serve both businesses and creatives to make creating content simple, efficient, and effective.


What Our Customers Say:

Business model


A SaaS Managed Marketplace

Our business model is a managed marketplace that serves as the point of trust, reliability, & standardization for the exchange of creative goods and services. 

  1. Monthly Subscription: Our verticals are Consumer Packaged Goods, Real Estate, and Technology. 
  2. Wholesale Subscription: Our verticals are agencies with 3 or more clients 

  3. Creative Service Fee: As the technology matures, we plan to implement a service fee for the Creative Professionals in our network.  

Market


A $412B market by 2021

We sit in the epicenter of three huge and growing markets: the US gig economy, digital content, and SMB advertising. Digital assets like photos and videos have now become the cornerstone of any digital marketing campaign, but only 57% of SMBs are doing content marketing. This places Blended Sense in a prime position to disrupt the current market and grow our reputation. 

Competition


The first content solution for your entire business

Blended Sense is the only media technology company that provides an end to end support solution for content production. Small business owners have needs, and it's not just marketing. Whether it's for customer retention or internal communication, we've got a content kit for that. While most of our competitors focus on marketing and advertising solutions only, we're the first solution for the entire business.

Vision and strategy


To connect the local supply and demand chain of creative goods, trades, and services in every local community

By reaching our investment goal, we will be able to increase development resources and accelerate the build of our technology. 

This enables us to:

  • Achieve Profitability

  • Improve Customer to Producer Ratio by 2x 

  • Increase Profit Margin by 50% 

  • Expand to new markets: Boston & New York 

  • Mobile Experience for Creative Professionals

  • Service Spanish speaking businesses  

Funding


$100K from Angels

We’ve raised 10% of our $1M seed round from seasoned angel investors in media, technology, and real estate. 

Founders


Experienced in small business marketing and media production

Deal terms


Valuation cap

$5,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Blended Sense occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Blended Sense is accepting.
Learn more

Funding goal

$500K

The maximum amount the offering can raise is $500K.
Learn more

Deadline
Blended Sense needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Blended Sense Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Blended Sense Crowd SAFE Blended Sense Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Blended Sense.
25 investors
Invest
$500
Receive
  • Personal Shout out on Social Media
  • A Blended Sense T Shirt
  • Limited (25 left of 50)
19 investors
Invest
$1,000
Receive
  • Personal Shoutout on Social Media
  • A Blended Sense T Shirt
  • A Blended Sense Photoshoot (US Only)
  • Limited (6 left of 25)
1 investor
Invest
$5,000
Receive
  • Personal shout out on Social Media
  • A Blended Sense T Shirt
  • Handwritten thank you from CEO
  • One month of Blended Sense Premium Service (US only)
  • Limited (14 left of 15)
1 investor
Invest
$10,000
Receive
  • Personal shoutout on Social Media A Blended Sense T Shirt
  • Handwritten thank you from CEO
  • Virtual “coffee” with the founders paid via gift card
  • 3 Months of Blended Sense Premium Service (US only)
  • Limited (9 left of 10)
Invest
$50,000
Receive
  • Personal shoutout on Social Media
  • A Blended Sense T Shirt
  • One Year of Blended Sense Premium Service (US only)
  • Virtual “dinner” with the founders paid via gift card
  • Limited (5 left of 5)

About Blended Sense

Legal Name
Blended Sense Inc
Founded
Apr 2019
Form
Texas Corporation
Employees
10
Website
blendedsense.com
Social Media
Headquarters
Google Map location of of Blended Sense
701 Brazos Street , Austin, TX
Headquarters
701 Brazos Street, Austin, TX, United States 78701

Blended Sense Team
Everyone helping build Blended Sense, not limited to employees

Profile picture of Abigail Rose
Abigail Rose
Founder | CEO
Profile picture of Albert Baez
Albert Baez
Founder | President
Profile picture of Georgina  Elizondo
Georgina Elizondo
Founder | CPO
Profile picture of John Cade Griffin
John Cade Griffin
Head of Technology
3 more team members
Abigail Rose
Founder | CEO
Albert Baez
Founder | President
Georgina Elizondo
Founder | CPO
John Cade Griffin
Head of Technology

Press

Pivot, not panic: How startups are coping with the corona...
ZDNet ZDNet
·
Apr 14, 2020

When the City of Austin announced last month, with just a few days of notice, that the internationally renowned music, fi...

Blended Sense wins 'Startup of the Year' at Capital Facto...
Collective Collective
·
Dec 12, 2019

Blended Sense, a graduate of Collective's inaugural cohort in Austin, TX, is a platform serving local small business owne...

These Austin startups are confronting COVID-19 - Austin B...
Austin Business Journal Austin Business Journal

Austin tech companies continue to grapple with the moment-to-moment changing reality of the COVID-19 pandemic. Part of th...

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Blended Sense

Blended Sense successfully raised $64,933 from 161 investors on December 1, 2020
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Michael, Donn, David, Bogdan, Anthony, and 156 others invested. 42 Reviews
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