When the City of Austin announced last month, with just a few days of notice, that the internationally renowned music, fi...
Problem
Reliable creative services are not accessible to the small business owner
Online communication has never been more critical for small businesses, but the creative supply chain to access the content needed is disconnected and outdated. Without reliable creative services, small businesses are losing income potential and are putting their business at risk.
At the same time, creative professionals are underserved and undervalued leaving 50% struggling with cash flow, project management, and customer service.
Solution
Blended Sense: A digital platform that connects the demand and supply chain for content production
Blended Sense has created a managed marketplace that connects local vetted creative professionals with local businesses to provide reliable, accessible, and fast content production critical to running their business. We call this Creative Intelligence™.
For the Creative Professional: No more bidding on projects. Creatives get matched to businesses monthly based on their skills, equipment, and interests, at a set rate. Creative Intelligence™ handles all the accounting, project management, and customer service for the Creative Professional.
Product
Content kits delivered in an easy to use platform
An intuitive platform and content management system for production communication, project management, and delivery of high quality assets quickly. Our technology streamlines the pre-and post-production process, lowering both the costs and the delivery time of digital assets, with quality assurance month over month.
How it works:
What is a content kit?
A monthly delivery filled with digital assets.
These are digital assets:
- 📸 Photo
- 🎥 Video
- 📄 Copy
- 🔈 Audio
- 🖊 Graphics
How to use them:
Small business owners use digital assets for branding, marketing, sales, recruiting, operations, investor relations, fundraising, public relations and training. The possibilities are endless.
We tackle the content monster so customers can start, grow, or optimize their business. 🚀
Traction
Explosive growth with limited resources
Since launching in April 2019 with a small investment of $30k, Blended Sense has grown to $50k in MRR at 60% growth month over month. We are on target to hit $700k in revenue by the end of the year. We’ve serviced 80 customers, in 5 states, and have a vetted Creative Network of over 150 creative professionals. We deliver photo and video assets 2-3x faster and 3x more affordable than traditional production solutions. We launched our technology in May 2020 to begin scaling nationwide.
Our product is at the forefront of an industry shift and the demand for content being experienced by businesses of all sizes right now.
Customers
60% customer conversion rate
The ideal customer for Blended Sense is a small business owner who does not have the time, resources or know-how to produce and distribute the digital assets they need to start, grow, and optimize their business online.
We serve both businesses and creatives to make creating content simple, efficient, and effective.
What Our Customers Say:
Business model
A SaaS Managed Marketplace
Our business model is a managed marketplace that serves as the point of trust, reliability, & standardization for the exchange of creative goods and services.
- Monthly Subscription: Our verticals are Consumer Packaged Goods, Real Estate, and Technology.
Wholesale Subscription: Our verticals are agencies with 3 or more clients
Creative Service Fee: As the technology matures, we plan to implement a service fee for the Creative Professionals in our network.
Market
A $412B market by 2021
We sit in the epicenter of three huge and growing markets: the US gig economy, digital content, and SMB advertising. Digital assets like photos and videos have now become the cornerstone of any digital marketing campaign, but only 57% of SMBs are doing content marketing. This places Blended Sense in a prime position to disrupt the current market and grow our reputation.
Competition
The first content solution for your entire business
Blended Sense is the only media technology company that provides an end to end support solution for content production. Small business owners have needs, and it's not just marketing. Whether it's for customer retention or internal communication, we've got a content kit for that. While most of our competitors focus on marketing and advertising solutions only, we're the first solution for the entire business.
Vision and strategy
To connect the local supply and demand chain of creative goods, trades, and services in every local community
By reaching our investment goal, we will be able to increase development resources and accelerate the build of our technology.
This enables us to:
Achieve Profitability
Improve Customer to Producer Ratio by 2x
Increase Profit Margin by 50%
Expand to new markets: Boston & New York
Mobile Experience for Creative Professionals
Service Spanish speaking businesses
Funding
$100K from Angels
We’ve raised 10% of our $1M seed round from seasoned angel investors in media, technology, and real estate.