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Bloomi isn't accepting new investments

Bloomi’s deadline was January 16, 2021

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Logo of Bloomi

Bloomi

The first marketplace for wellness and intimacy
Wellness Women Founders Latinx Founders B2C
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$173,634
Raised
477
Investors
Successfully funded and closed on January 16, 2021.
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Closed on January 16, 2021. Information may not be up-to-date. Campaign closed on January 16, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by The Bloomi, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Bloomi Crowd SAFE
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Hear from some of the 477 investors in Bloomi


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Highlights


25-49 employees
Company has 25–49 employees on payroll
Venture-backed
Company is backed by a venture capital firm
  • 🚀On track to $10M by 2022
  • 💰High average order value of $85
  • 📣 Nominated best retailer of the year by Beauty Independent
  • 🚀 We organically grew the community to 100k women
  • 📈 Sextech market expected to reach $122B by 2026
  • 💪 Founder has track record of scaling sextech products that are acquired
  • 💯 $300k raised to date from angels investors, VCs, and celebrities

Problem


There is no destination for reliable intimate care shopping and learning

For centuries, women's intimate care and sexual wellness has been minimized and underserved. 

98% of intimate care products on the market have toxic ingredients

Vulvas and vaginas absorb these toxic ingredients at a higher rate compared to the rest of the skin which puts us at risk of irritation, yeast infections, BV, PID, or worse.

Shopping is inconvenient 

Women have to shop at an average of 3+ locations for what they need. Most sex shops are uninviting, pharmacies make everything feel clinical and hush-hush and everyone is tired of subscriptions.

Quality sex content for women is an underserved need 

Women want content that is relatable and feels like a fun girlfriend talk.

Solution


Bloomi: a Sexologist-led marketplace for all things intimacy

Shop and learn in your comfiest PJs

We have built a trusted source of toxic-free intimate care products and content for all women that you can access in one destination. 

All products carefully curated by our team of experts

Our curated products provide clean intimate care that won’t throw off your pH, cause infections, or unnecessary illnesses.

We empower women to be the CEO of their body

We finally give women the opportunity to make the switch to clean and be empowered to create a sex-positive lifestyle.

Product


Hygiene, period and sexual wellness products

We offer a full range of clean intimate care products for nearly every women’s needs. There are 25+ vetted brands on our store all created with the first Clean Standard in the industry. 

We also provide our community with expert content from our team of sexologists. 

We created our own line of products!

Bloomi is creating its own line of products with botanical aphrodisiacs to help women naturally enhance intimacy. Our first product, Bloomi Arousal Oil has sold out every month it's in stock!

Bloomi Sessions: content for our community

A collective of seasonal intimacy virtual sessions inspired by our community of coaches, healers, and personal wellness experts. Connect more deeply with yourself and your partner(s). Join us via digital sessions that you can experience at your own pace.

Traction


Break-even & 300% growth in less than 1 year

We're on track to hit $10M by 2022

Our small team of hustlers has organically grown our community to 100,000 women including a social media following of 12k. Our marketplace has a high conversion rate of 5%+.  With our current traction, we are projecting $4.3M in annual sales in 2021 and $10M in 2022.

We are making noise 

We've been nominated as best retailer of the year by Beauty Independent and featured in top publications such as Forbes, Bustle, Refinery29, Nylon, Well + Good, and more.

Customers


Our community of 100K+ women are loving us

We grew a community of like-minded women looking to find the best products and insights for their bodies. 

5 stars reviews and comments

We hit 99% satisfactory rate on our first flagship product (our arousal oil). 

Online workshops, tutorials, Q&A

We host multiple Bloomi sessions a month to discuss on-demand topics such as sexual wellness, pregnancy, and vulva hygiene. Our sessions are led by our Sexologist and founder Rebecca who also invites expert guests. 

And that's not all, every Thursday we answer the most frequently asked questions on IG live. 

Weekly newsletters and blog posts

Twice a week we share tips and product recommendations with our newsletter subscribers and blog readers. 

Our newsletter features Sexologist FAQ, exclusive partnerships with brands for our community, discounts, access to events, product recommendations, and wellness stories.

Business model


When quality products meet high margins...

We have 2 main revenue streams with high margins: products on the marketplace and digital content.

Products

Our products come from partnerships with like-minded companies via a DTC model. We see an average margin of 55-75% on products sold.

Content

Bloomi has started curating content for our community with wellness virtual sessions that are purchased a la carte.

Market


We are part of two booming markets: Femtech & Sextech

Femtech will be worth $50B by 2025

The Femtech market is expected to be worth $50B by 2025. Femtech is closely connected to self-care, with the average women spending $721+/year on intimate wellness items (not including content).

Sextech will be worth $122B by 2026

The sexual wellness market is expected to reach $122B by 2026, growing 30% YOY. 

Impact of COVID

The impact of COVID-19 has shown that in uncertain times, US consumers will place self-care above all else, providing a unique and timely opportunity for us. Our sales have grown by 55% since February 2020. 

Competition


The ONLY destination for intimate wellness products and content

Bloomi enjoys a first-to-market competitive edge. We are currently the ONLY marketplace for intimate wellness and are positioned to be the leader in this category and collaborator with other clean brands. 

Vision and strategy


Becoming the #1 platform for intimate wellness 

We plan to be the #1 platform for intimate wellness by capitalizing on our current traction, market opportunity, and first-to-market edge. By achieving this, we hope to empower all women to be CEOs of their bodies.

Funding


Backed by renowned investors, celebrity health activists and community members like you

We are backed by prominent VCs and Angels such as Fab Ventures (led by our mentor Odile Roujol, ex-CEO of Lancôme), Geraldine LeMeur (former entrepreneur), Katherine Castro (actress, producer and women's health advocate), and Pipeline Angels (angel network).

By reaching our funding goal, we plan to hire our core team, expand the marketplace and Bloomi Sessions, and launch five new Bloomi pipeline products, --all of which will help us reach $5M in sales by 2022.

Founders


We are a team of mission-driven-no-BS-hustlers

About the Founders

Rebecca is a nationally recognized Sexologist and social impact entrepreneur, She works with women, couples and teens to help them navigate a variety of sexual wellness topics and find holistic ways to maximize their sexual agency. She has been named a “Latina Trailblazer” by Forbes for normalizing conversations about sexual wellness.

Rebecca has been featured in Well + Good, Refinery29, Bustle, Parents, Parents Latina, Elite Daily, Hip Latina, mitú and more.

She is a proud daughter of Latinx immigrants and also focuses on diversity initiatives that empower other women of color. Rebecca graduated from UC Berkeley with a major she created, Women's Health & Sexuality, and holds a Master's in Sexuality Studies where she studied Female Desire and Arousal. 

Julie holds a Bachelor’s degree in Political Sciences and a Master’s degree in Marketing and Market Research from Sciences Po Paris, where she graduated Cum Laude. She focuses on identifying business development opportunities and driving strategic partnerships that accelerate brands. 

Prior to Bloomi, Julie led Business Development and Partnerships for Orange Silicon Valley where she supported portfolio startups in their international growth. She also served as Chief of Staff to the CEO and co-founded the Women in Tech program, a community of 200+ members who support the FemTech industry in San Francisco. She has worked with global media brands in BD, sales and partnerships roles including Maison Moderne in Luxembourg and My Little Paris in France (acquired in 2017).

Julie is half-French, half-Italian and 100% feminist aries . 

Why Bloomi - our values: 

  • Diversity: we are a diverse company promoting all colors and all body types
  • Mission-driven: we want to  create the future of intimate wellness where every women has access to clean products and information
  • Trust: we live our values and stay true to our words
  • Get sh*t done: we are doers, not talkers 

Deal terms


Valuation cap

$6,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

15%

If a trigger event for Bloomi occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Bloomi is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Bloomi needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by The Bloomi, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Bloomi Crowd SAFE

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Bloomi.
Invest
$100
Receive
  • Everyone who invests gets periodical surveys to vote on the direction of the company, new ideas, or content, plus a website shout out.
Invest
$250
Receive
  • All of the above + 10% off until Dec 2021
Invest
$500
Receive
  • All of the above + Bloomi Arousal Oil
Invest
$1,000
Receive
  • All of the above + customized intimate care box
Invest
$3,000
Receive
  • All of the above + access to all Bloomi Sessions until December 2021
Invest
$10,000
Receive
  • All of the above + access to Bloomi Inner Circle*
  • *Inner Circle = access investor updates, become beta tester for Bloomi's new products or services, get interviewed and featured on our blog as an investor
Invest
$25,000
Receive
  • All of the above + 1:1 video (or COVID-safe dinner) with founders

Why others invested

See all reviews (0) See all (0)

Rebecca is a sharp founder, skilled operator and strong leader. Excited to see Bloomi bloom and help solve this painful problem for some many people. Go Bloomi!!!

Profile picture of Kevin Mobolade
Kevin Mobolade
Active investor
almost 5 years ago

I'm excited about increasing the share of voice in this space for more womxn of color. Your organic growth is inspiring. I appreciate the thoughtfulness in creating toxic-free products, as someone with high skin sensitivities.

Profile picture of Nicole Cardoza
Nicole Cardoza
Investor
almost 5 years ago

Bloomi is developing the industry standard for clean intimate care products while providing a safe place for womxn to learn about and explore their bodies. The coupling of expert-screened products with educational content will accelerate the success for both the market place and content engagement. The team is female and sexologist led, and they have secured their first-to-market advantage with a deep profile of screened products.

Profile picture of Amy Slawson
Amy Slawson
Value-add investor
almost 5 years ago

About Bloomi

Legal Name
The Bloomi, Inc.
Founded
Jun 2018
Form
Delaware Corporation
Employees
0
Website
thebloomi.com
Social Media
Headquarters
Google Map location of of Bloomi
7970 Surrey Lane , Oakland, CA
Headquarters
7970 Surrey Lane, Oakland, CA, United States 94605

Bloomi Team
Everyone helping build Bloomi, not limited to employees

Profile picture of Rebecca Alvarez Story
Rebecca Alvarez Story
Co-Founder
Featured in Superheroes · Read
Rebecca, a nationally-respected Sexologist and entrepreneur, inspired to start Bloomi after taking a holistic sex class at UC Berkeley
Profile picture of Julie Leclercq Argueta
Julie Leclercq Argueta
Co-Founder & CBDO
Profile picture of Elena Potter
Elena Potter
Creative Director
Profile picture of Matt Story
Matt Story
Marketing Advisor
Profile picture of Cara Bondi
Cara Bondi
Research & Development
Profile picture of Mia Davis
Mia Davis
Clean Beauty Advisor
5 more team members
Rebecca Alvarez Story
Co-Founder
Julie Leclercq Argueta
Co-Founder & CBDO
Elena Potter
Creative Director
Matt Story
Marketing Advisor
Cara Bondi
Research & Development
Mia Davis
Clean Beauty Advisor

Press

Bloomi's CBD Aphrodisiac Massage Oil Proves Relaxation an...
Well+Good Well+Good
·
Dec 14, 2020

This might sound hyperbolic, but when I tried the Bloomi Massage Oil ($64), the CBD-infused product unleashed my inner wo...

4 Latina Entrepreneurs Inspiring Women On Hispanic Herita...
discoverGREY discoverGREY
·
Sep 4, 2020

It's no secret that being a Latin American in the United States is hard. In the late 1980s, when the Immigration Reform a...

Fab Ventures champions clean beauty startups
cosmeticsdesign.com cosmeticsdesign.com
·
Jul 30, 2020

"I believe that diverse perspectives make us stronger and I wanted to support founders who care," says Odile Roujol Found...

Hello Giggles
Bloomi Bloomi
·
Apr 17, 2020

Yes, it's normal not to be having a lot of sex if you're quarantined with your partner Simply put, you and your partner j...

Arousal Oils Are the Best Thing to Happen to Your Sex Lif...
Shape Shape
·
Apr 3, 2020

These arousal oils are made from natural and botanical ingredients and CBD and are formulated to help increase your body'...

Well + Good
Bloomi Bloomi
·
Mar 11, 2020

If you're reading this now, I assume you're trying to give The Drawer a makeover. Don't be coy-you know The Drawer; it's ...

Well + Good
Bloomi Bloomi
·
Feb 28, 2020

For a quick refresher on middle-school-level mythology, the term "aphrodisiac" comes from the Greek goddess Aphrodite, ru...

Parents Latina
Bloomi Bloomi
·
Jan 29, 2020

Rebecca Alvarez Story, Bloomi Founder, featured in Parents Latina magazine, Let's Talk About Sex It's one of those things...

Bloomi Founder Rebecca Alvarez Wants You to Breakup With ...
HipLatina
·
Sep 4, 2019

When we think about what we perceive as "clean," it's usually associated with a strong, crisp fragrance. Think Fabuloso, ...

Forbes
Bloomi Bloomi
·
Jul 1, 2019

Bloomi Featured at Forbes, 4 Latinas Whose Work Contributes To Making The Wellness Industry More Inclusive Article Link: ...

Refinery 29
Bloomi Bloomi
·
Apr 22, 2019

Bloomi Featured at Forbes, Give Your Partner A Sexy Gift For Mother's Day Article Link: https://www.refinery29.com/en-us/...

Forbes
Bloomi Bloomi
·
Apr 17, 2019

Bloomi Featured at Forbes, This Latina Sexologist Started The Bloomi: A Marketplace For Clean Intimate Care Products Arti...

Why This Latina Started The Bloomi, The First Digital Mar...
we are mitú - business and entertainment, culture and sport, movies and music we are mitú - business and entertainment, culture and sport, movies and music
·
Apr 10, 2019

Would you put something on your vulva that hasn't been tested by a government agency? Turns out, it's likely you already ...

the Bloomi: Rebecca Story talks startup funding, clean in...
cosmeticsdesign.com cosmeticsdesign.com
·
Sep 6, 2018

At last month's BeautyX Summit here in New York City, CEO and founder Rebecca Story spoke on a panel about Fundraising as...

New E-Tailer The Bloomi Is Out To Protect Vulvas Everywhe...
Beauty Independent Beauty Independent
·
Apr 9, 2018

The Bloomi is based on the premise that women shouldn't make compromises with their sexual health and vulvar hygiene. Hit...

This Latina Sexologist Started The Bloomi: A Marketplace ...
Forbes Forbes

When you land on The Bloomi's website the drop down menu is a gateway to everything from period underwear to the most pop...

Women in Tech, l'initiative en faveur de la diversité ven...
Start-up Start-up

Orange Silicon Valley a lancé fin 2018 le programme Women in Tech, une communauté de femmes et d'hommes de la Silicon Val...

Show all
Logo of Bloomi

Bloomi

Bloomi successfully raised $173,634 from 477 investors on January 16, 2021
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Melvin, Nicole, Ron, Melvin, Theresa, and 472 others invested. 107 Reviews
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