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Problem
It's just hard to find
authentic, high-quality beverages in stores
Unfortunately, most brands on the shelf are 'fillers'—they have substandard ingredients, added sugars, preservatives, artificial flavoring, and are non-organic. They are heavily driven by profit only, and aren't looking to provide any type of quality or nutrition to consumers.
When it comes to organic, creamy and filling smoothies, paying top dollar at a smoothie bar is the only way for consumers to find pure and nutritious products.
Consumers are demanding higher quality products
at an affordable price point. Genius is on this mission to provide both, and 'Bring Nutrition to the Mainstream.'
We are here to 'disrupt' the shelf—with better-for-you, organic, plant-based products.
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Solution
It's pure Genius
Organic smoothies blended with real coconut water and coconut meat — and no dumb stuff.
Product
3 incredibly Genius flavors
The Organic Original Smoothie: Simple & Creamy
Our *Top Seller* with only 2 ingredients: coconut water and coconut meat
Organic Mocha Smoothie: Decadent and Filling
Whole coconut blended with organic coffee, organic cocoa, organic vanilla, and pink salt
Organic Vanilla Cinnamon Smoothie: Sweet & Aromatic
Whole coconut blended with organic cinnamon and organic vanilla
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We blend fresh whole coconut in every bottle
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We blend organic coconut water and coconut meat into a cream, delicious, and nutritious coconut smoothies.
They are rich in MCTs (medium chain triglycerides), potassium, and electrolytes. Our smoothies are filling and very hydrating.
Perfect for:
- Meal replacement with less calories (120-130 calories)
- Pre/Post Workout
- Breakfast or mid-day snack
- Dieting/Weight Loss - be filled up with less calories
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How you can Genius!
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Traction
$2M+ revenue
in 2021 & 2022
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Scaling distribution
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| Whole Foods launch 4 new regions (Q2 2022) |
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| Costco launch in spring '23 |
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Genius Juice will be launching its first ever 32 oz Family Size (Multi-Serve) in Costco across the East Coast Division. The product will be launching across 40 locations on the East Coast of the United States. The price savings will be nearly 50 % per oz, making it a GREAT value for club members shopping at Costco.   |
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Shark Tank appearance
on January 19th, 2020
Genius Juice and our co-founder, Alex Bayer, appeared on Shark Tank in 2020.
Full episode, click this link: https://youtu.be/akgMHNyL0A4
A deal was struck on the air but fell through. However, the show has aired at least 5-6 times per year.
We generated revenue in 2020 of nearly $800k online because of our Shark Tank episode.
Customers
Our iconic brand ambassadors are
spreading the word
Alex Bayer pictured with CJ Watson —
9 seasons in the NBA and a retired pro
Alex Bayer pictured with Metta World Peace (NBA Retired Pro, All Star, Defensive Player of the Year, NBA Champion)(formerly known as Ron Artest)
Business model
Online sales increasing 19.5% quarter over quarter
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Margins increasing by more than 2X
Market
The trends of plant-based and coconut are here to stay
Competition
Genius is proving to be a top performer in the set
When you compare our product to other smoothies and juices in our set, nothing compares when it comes to quality, simplicity, benefits, and taste.
Our market positioning is filling the needs as a beverage that is hydrating, filling, nutritionally focused — and also delicious.
Vision and strategy
What's next?
Mental Wellness Shot
to increase focus & energy
Exit strategy & comparable exits
We are planning to continue scaling our business with increased sales through natural and club stores, and also the introduction of our new wellness shot product line.
The wellness shot product line will scale beyond natural at a better price point, so we have plans to distribute our shots in CVS, Walgreen's, Target, Kroger, Safeway, and Coffee Shops nationally.
Genius Wellness Shot
In Q1 of 2023, we are launching a new innovation product line: Organic Wellness Shots with functional benefits.
- Promotes focus, energy, mood, and fighting brain fog
- Functional mushrooms including Lion's Mane, Cordyceps, etc.
- Chocolate-based with a decadent and delicious taste
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| Genius Wellness Shot: Product Details |
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Impact
Partnerships for fair trade & sustainability
W
e work with a strategic partner in Thailand who sources and provides us fresh young thai coconut water and coconut meat. Our supply partner is also certified 'Fair For Life' meaning they uphold the HIGHEST standards of being.
In addition, our supply partners also upcycle coconut husks. Once the coconut water and coconut meat is extracted, the husks are repurposed for other uses—such as alternative energy, furniture, and coconut charcoal for cleansing supplements sold in stores.
Funding
Last round:
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$615k Bridge Round (C-note)
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Leadership
The Genius team
Summary
Why Genius Juice?
We have an opportunity to bring our plant-based, organic products to the mainstream and need your help.
We are already national in Whole Foods, Sprouts, and other key retailers. With your help in investing in Genius Juice:
- Market our smoothies for wider appeal in more markets
- Support our launch in Costco in 40 new locations, and with proven success, we can launch in more locations which translates to millions in new revenue
- Launch our wellness shots to stores starting in Southern CA and eventually expanding the line beyond CA into new markets across the United States in key metro areas.
We have an experienced staff of operators and entrepreneurs on our team and advisory board, with a combined 60 years of experience in operating and scaling Food and Beverage Companies.
Help us take Genius Juice to the Moon!
