By confirming my reservation/investment, I acknowledge that my contact information (such as full name and email address) and reservation and investment amount details will be shared with Hawaiian Bros Inc., who may send communication via email, social media, and/or other channels.

Limited service restaurants are dominated by burger, chicken, and pizza chains

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Whether dining out or ordering in, consumers are always seeking new options to expand their dining experience. People want fast, fresh, and affordable options that include more than burgers, fried chicken or pizza.

Hawaiian Bros doesn't compete head-to-head with existing national chains. The lack of large-scale direct competition offers an opportunity to provide consumers with a unique style of food, and a flavor profile that can’t be found on just any street corner:

The island-inspired plate lunch.

Island-inspired cuisine, made fast, fresh, and affordable

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Efficiency meets quality and tradition

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We began by offering a Hawaiian comfort food staple: the ‘Hawaiian plate lunch,’ which includes high quality chicken or pork with a unique blend of sweet and savory flavors, plated with fluffy white rice and macaroni salad. Our restaurants have no freezers, fryers, or microwaves.

With only six key menu items, two sides, and two dessert options, our laser-focused menu keeps food costs low and profitability high. Fewer food components results in lower supply costs compared to other restaurants with a more extensive menu.

Our customers can order in-store, through our drive-thrus, and online, with multiple major delivery partners.

Rave reviews and steady revenue growth

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In 2020, we grew to 5 brick-and-mortar locations and 4 "ghost kitchens"—virtual restaurants created for delivery or carry-out only, without any brick-and-mortar presence. We finished the year with over $20M in revenue.

Through July 11, 2021, we opened an additional 8 brick and mortar locations, and trailing 12 month revenue exceeded $33M. We've opened 2 additional brick and mortar locations through August 31, 2021, and expect to have between 25 and 30 total locations open in six states by the end of 2021.

Our average unit volume of over $4M ranks among the highest in the limited service category, which is comprised of quick service and fast casual restaurants.

We boast an average of 4.5 stars in 14,000+ reviews across Google, Facebook, Yelp, DoorDash, Uber Eats, and GrubHub.

Hawaiian Bros has been featured in QSR Magazine, Fast Casual, Dallas News, and the Kansas City Business Journal, as well as on KCTV.

Resilience during the COVID-19 Pandemic

Despite the sweeping effects the COVID-19 pandemic has had on the restaurant industry, Hawaiian Bros has been able to thrive. While in-person dining temporarily shut down, we have significantly pivoted our drive-thru, pick-up, and delivery strategies to take advantage of our service times—which are consistently some of the fastest in the restaurant industry. 

Income

• Restaurant revenue increased by $12.8M, or 152.3%, for the YTD period ended July 11, 2021 as compared to the YTD period ended July 12, 2020. Revenue from new restaurants opened since the beginning of fiscal year 2020 accounted for $11.1M of the increase. 
• Same-store sales increased by 29.8% for the YTD period ended July 11, 2021 as compared to the YTD period ended July 12, 2020.

Capturing the Aloha spirit

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It is important to our culture and vision to treat customers like Ohana—family.

We welcome customers from all walks of life. Part of sharing a friendly, casual meal with Ohana means being intentional about creating an environment of ease, kindness, and appreciation for customers and employees.

Customer response

In a study based on more than 1,000 customer responses, 98% of customers were likely or very likely to recommend our restaurants to others:

Operational & capital efficiency

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Our Service

At Hawaiian Bros, the goal is five-star service every day, every visit. To accomplish this goal, we have established clear benchmarks and optimized operations on multiple fronts:

• A simplified menu results in faster orders and lower supply chain costs;
• Efficient cooking and prep processes increases speed of delivery;
• Redesigned processes for drive-thru, online ordering and delivery decrease wait times and enhance the customer experience;
• A new, modular kitchen allows for streamlined execution.

Defining our own space in a $250B industry

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According to Technomic’s 2021 Top 500 Chain Restaurant Report, sales for the limited service chains included in the Top 500 category totaled $248.5 billion in 2020. The QSR and Fast Casual categories include national chains focused on traditional offerings like burgers, chicken, sandwiches, pizza, and what is now mainstream global fare: Mexican, Asian, and Italian.

The Hawaiian plate lunch is not in any of the existing categories. We believe we can take share by creating an exciting, unique brand that doesn’t compete head-to-head with existing national chains. The lack of large-scale direct competition with our Hawaiian food offers an opportunity to enter the market before the competition reacts.

Competitive landscape

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Our profile

We are positioned between the QSR and Fast Casual categories, with some aspects of a QSR including speed of service, drive-thru and a streamlined menu; and other compelling qualities more characteristic of Fast Casual including fresh, higher-quality food, limited but friendly service and a higher average check.

Our differentiators

Our average unit volumes of over $4M rank among the highest in the limited service restaurant category. 

We believe we compete primarily on the basis of the following:

• Food taste and quality
• Unique product offerings
• Compelling guest experience
• Speed of service

Growth strategy

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Market turbulence creates opportunity

We are in a position to take advantage of market turbulence by picking up new sites and hiring experienced employees.

We are currently engaged in multiple lease negotiations, and we are on track to meet our development goal to open 16–21 new locations in 2021 (including the ten locations already opened this year).

Locations Open as of August 31, 2021

We are also working on market planning for additional target markets. For the remainder of 2021, we intend to open between five and ten new traditional locations and one new ghost kitchen, in the Dallas-Fort Worth, Kansas City, Houston, Oklahoma City, and New York City areas.

By the end of 2021, we expect to have between 25 and 30 locations in six states.

By confirming my reservation/investment, I acknowledge that my contact information (such as full name and email address) and reservation and investment amount details will be shared with Hawaiian Bros Inc., who may send communication via email, social media, and/or other channels.