Holme & Hadfield · Lifting the curtain on...

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As we look forward to the remainder of 2024 and into 2025, we are working hard on multiple product ideas, all at different stages of the development process 🛠️ The focus of this update is how the business is strategically expanding its product range. We will provide a detailed update to our community on each product’s development via our private Facebook group.For now though, here’s a quick update on the progress of the different products segments we’re working on.New nichesThe biggest lever we have as a business to grow top line revenue and our audience is to expand into new product niches. This brings new collectors into our community and increases our ability to cross sell products. The products we plan to launch over the next 6-9 months are: <ul><li>Cigar Humidor</li><li>Pen Deck</li><li>Watch Winder</li></ul>Product customizations We are inundated with requests for ways to customize our products. This is great commercially as it provides ways to increase AOV and LTV of the customer, while providing them with an enhanced collecting experience. The products we plan to launch this year are: <ul><li>Add-on knife pillars</li><li>Drawer inserts / pen tray</li><li>Stackable drawers </li><li>Product personalization</li><li>Armada / Coin Deck padding</li></ul>Product extensionsOur community is always asking for larger versions of our existing products. This is a great way to increase brand AOV and also cater to the larger collectors. The upcoming products are:<ul><li>The Chest</li><li>Larger versions of the new niche products!</li></ul>Accessory care kitsOur goal is to serve the needs of our community of collectors. By launching care kits we are creating ways in which our audience can maintain their accessories and keep them in perfect condition, which feels well aligned with our goal. We plan to launch a watch cleaning kit which will create an enhanced gifting experience for the end user and will be a move into the consumable space. Product collaborationsWe are really excited about the potential of collaborations as they will broaden our audience while also creating unique and exciting products for us to showcase! We have plans in place to launch collab products with a creator and complimentary brand in early 2025!In addition to the above we have:<ul><li>8 x product ideas in ideation / validation stage</li><li>3 x limited edition collaborations  in the pipeline </li></ul>If you wish to have a significant impact on our product development journey and shape the direction of the brand, you can:<ul><li>Join our FB Group community</li><li>Take part in our product development surveys (one is being sent this week)</li></ul>Finally, we are just over 1 month away from the end of our equity crowdfunding campaign. If you’d like to help us build on the crazy growth we have already experienced, just get in touch!

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Jul 30

2024

Lifting the curtain on our product roadmap!

As we look forward to the remainder of 2024 and into 2025, we are working hard on multiple product ideas, all at different stages of the development process 🛠️

The focus of this update is how the business is strategically expanding its product range. We will provide a detailed update to our community on each product’s development via our private Facebook group.

For now though, here’s a quick update on the progress of the different products segments we’re working on.

New niches

The biggest lever we have as a business to grow top line revenue and our audience is to expand into new product niches. This brings new collectors into our community and increases our ability to cross sell products. The products we plan to launch over the next 6-9 months are:

Cigar Humidor
Pen Deck
Watch Winder

Product customizations

We are inundated with requests for ways to customize our products. This is great commercially as it provides ways to increase AOV and LTV of the customer, while providing them with an enhanced collecting experience. The products we plan to launch this year are:

Add-on knife pillars
Drawer inserts / pen tray
Stackable drawers
Product personalization
Armada / Coin Deck padding

Product extensions

Our community is always asking for larger versions of our existing products. This is a great way to increase brand AOV and also cater to the larger collectors. The upcoming products are:

The Chest
Larger versions of the new niche products!

Accessory care kits

Our goal is to serve the needs of our community of collectors. By launching care kits we are creating ways in which our audience can maintain their accessories and keep them in perfect condition, which feels well aligned with our goal. We plan to launch a watch cleaning kit which will create an enhanced gifting experience for the end user and will be a move into the consumable space.

Product collaborations

We are really excited about the potential of collaborations as they will broaden our audience while also creating unique and exciting products for us to showcase! We have plans in place to launch collab products with a creator and complimentary brand in early 2025!

In addition to the above we have:

8 x product ideas in ideation / validation stage
3 x limited edition collaborations in the pipeline

If you wish to have a significant impact on our product development journey and shape the direction of the brand, you can:

Join our FB Group community
Take part in our product development surveys (one is being sent this week)

Finally, we are just over 1 month away from the end of our equity crowdfunding campaign. If you’d like to help us build on the crazy growth we have already experienced, just get in touch!