Holme & Hadfield · Strong Sales and Growt...

Title

Entry must be under 140 characters.

<img src="https://uploads.republic.com/p/images/attachments/original/000/136/371/136371-1718376151-6cc88a9ff0c836766db1fefbd286c15cd3232e41.png" class="fr-fic fr-dib">As a brand, Holme & Hadfield consistently rides the wave of gifting periods year after year!Outside of Q4, June is our second biggest sales period of the year with a big lead-up to Father’s Day. It’s a warm-up for the big event in November and December where sales go crazy over BFCM and the Holiday run-in. It’s therefore a great indicator for us of how our Q4 period will go. So, with Father’s Day in 2 days, how are we doing?<ul><li>Tracking 37% ahead of our forecasted sales</li><li>We are 220% up on the same period in June last year</li><li>Our website sales are up 1,272% on last year</li></ul>The main drivers behind this:<ul><li>Diversification - last year Amazon US and Etsy US (our US Marketplaces) made up 90% of our sales in June, this year, due to growth of other channels, it’s only 42%</li><li>This year our US Marketplaces make up 49% of YTD revenue, our website sales account for 29%, International 16% and Retail 6%</li><li>By making this intentional decision, we spread our risk but, more importantly, we increase the opportunity to scale four verticals. Whereas for most of last year (and for a lot of ecomm brands), we were more heavily leveraged in one.</li></ul>This gives us a lot of confidence ahead of the Q4 period where we typically do more than 50% of our annual revenue in the final two months! This is without factoring in:<ul><li>3 x brand new product launches</li><li>3 x new product add-ons</li><li>The introduction of product personalization</li><li>Launching on Etsy and Shopify internationally</li></ul>Want to hear from the founders and find out more?We are running a live webinar where we outline the growth roadmap for the brand and how you can become a part of our journey. Click <a href="https://us06web.zoom.us/webinar/register/WN_XAxcwbaBRyGpfniXkDe7TA" target="_blank" rel="nofollow">here</a> to register. Thank you for your support!Ian & Phil

Cancel

Jun 14

2024

Strong Sales and Growth Update 📈

As a brand, Holme & Hadfield consistently rides the wave of gifting periods year after year!

Outside of Q4, June is our second biggest sales period of the year with a big lead-up to Father’s Day.

It’s a warm-up for the big event in November and December where sales go crazy over BFCM and the Holiday run-in. It’s therefore a great indicator for us of how our Q4 period will go.

So, with Father’s Day in 2 days, how are we doing?

Tracking 37% ahead of our forecasted sales
We are 220% up on the same period in June last year
Our website sales are up 1,272% on last year

The main drivers behind this:

Diversification - last year Amazon US and Etsy US (our US Marketplaces) made up 90% of our sales in June, this year, due to growth of other channels, it’s only 42%
This year our US Marketplaces make up 49% of YTD revenue, our website sales account for 29%, International 16% and Retail 6%
By making this intentional decision, we spread our risk but, more importantly, we increase the opportunity to scale four verticals. Whereas for most of last year (and for a lot of ecomm brands), we were more heavily leveraged in one.

This gives us a lot of confidence ahead of the Q4 period where we typically do more than 50% of our annual revenue in the final two months!

This is without factoring in: