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Jane West isn't accepting new investments

Jane West’s deadline was April 21, 2020

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2nd campaign Funded
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Jane West

One-stop shopping for cannabis consumers
Women Founders Consumer B2C Cannabis
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Featured image of Jane West
$717,435
Total raised in 3 campaigns
3,430
Investors in 3 campaigns
Successfully funded and closed on April 21, 2020.
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Closed on April 21, 2020. Information may not be up-to-date. Campaign closed on April 21, 2020. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
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Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Pistil & Pollen, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Jane West Crowd SAFE
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Highlights


  • Brand globally acknowledged for their expertise in cannabis
  • Licensed cannabis partners secured in 10 US states, doubling in 2020
  • Full catalog of 30+ signature products available, online and in stores
  • Raised $1.3M+ in seed round
  • Diversely owned, 80% held by women and people of color
  • First CF Republic raise closed $189K from 550 investors in 17 countries
  • US legal cannabis market growing at 14% CAGR, expected $30B by 2025

Problem


Cannabis can be intimidating and there are few trusted brands in the market

Cannabis is legal in 11 states for adults over age 21 and legal for medical use in 33 states total.  According to the Pew Research Center, approximately nine-in-ten Americans favor legalization for recreational or medicinal purposes.  

Cannabis curious consumers, especially women and baby boomers, want high-quality products they identify with from locally grown companies that care. But forgettable branding, confusing cannabis strains and unsophisticated products still make consumption feel illicit and erode customer confidence.

Solution


Make cannabis simple: make life #betterwithjane

Our brand is built by cannabis lovers for an emerging market of mainstream consumers.

Thoughtfully designed accessories and home goods give customers a modern, sophisticated cannabis experience at home and on the go. Our team represents the 36% of consumers who use cannabis daily, and we are dedicated to creating and curating stylish signature products made for flower lovers like us.  

Our consumable product line is approachable and instantly understandable to new and existing cannabis consumers. Our CBD vertical features our founder's favorite products for daily use.

Product


One stop shopping

Our collections offer everything consumers need to experience the benefits of cannabis.

Signature Travel Collection

Designed and launched in 2016, we've sold through over 90% of our first 25K units and will use funds to meet distributor demand and bring new colorways to market.


Mini Joints in Legal Markets

Since 2017, we've launched mini joint partnerships with licensed producers in 10 states. We expect to double our footprint in 2020.


CBD Collection

We partner with the best CBD manufacturers to make quality hemp-derived products available to consumers everywhere at betterwithjane.com.


Glass Collaborations

Our first glassware collaboration was just the beginning and we are dreaming up new concepts for 2021.  

Traction


Our organic growth is unparalleled in the cannabis industry

We've spent less than $50K/year on marketing, advertising and promotion since founding.  

Our growth is global.  In Canada, our exclusive distributor humble+fume has placed our Travel Collection on 70+ shelves and imported 15K units. 

We are available online.  With Square’s E-Commerce CBD Beta program, our full CBD line is now sold at betterwithjane.com.  

We support our retail partners. We produced a product catalog, offer impactful in-store signage and have driven 10x wholesale growth.

We are synonymous with cannabis.  From dispensaries and smoke shops to stylish boutiques, we are establishing our brand in the cannabis retail space while breaking into mainstream markets.

Customers


Our products are made for and by cannabis enthusiasts

Our customers love taking pictures with our products and actively engage with our brand and each other on social media. We take feedback seriously and use reviews from customers to continually improve and create new product variants. We hold ourselves and our cannabis partners to stringent brand standards that protect our brand equity and reinforce our distinctive identity.

Business model


Product sales + branded packaging

Unlike most geographically restricted, state-regulated cannabis businesses, the Jane West brand generates revenue through proprietary product sales and branded packaging. This model monetizes cannabis without the high risks or market-based limitations associated with licensed marijuana production. We're able to partner with carefully vetted producers in any legal market to curate every batch. We are dialed in on our most scalable, highest margin vertical, and we project profitability in 2020. 

Market


We address a $8B market 

The legal cannabis market is currently valued at $8B and estimated to reach over $31.4B globally by 2021. The cannabis market has incredible potential as a major international economic force. 

Experts predict record spending on cannabis year over year.

The size of the market opportunity means that if we are successful, we are poised to become one of the world's most valuable and wide reaching cannabis brands.  Follow our growth at janewest.com

Vision and strategy


Elevating the cannabis experience

We're on a mission to bring quality cannabis products to millions of mainstream consumers. 

Trusted and product-centric, we are ideally positioned to expand into other verticals as consumer habits and wellness trends evolve.

Your investment enable us to build on continued success—growing brand awareness, expanding distribution, and bringing high-demand product variants and form factors to market.

Use of funds will:

  • Expand our highest-margin vertical, bringing more products to bigger markets
  • Launch branded topicals and tinctures
  • Deliver our CBD coffee in variants and price points that meet CPG broker needs
  • Manufacture promotional and merchandising solutions
  • Bring new colors and shapes of the glass line to market 

Funding


Jane West has raised over $1.3MM to date in a formal seed round

We believe that diversity is strength. The company is currently 80% minority held.

In 2018, our first Republic campaign raised $189K from 550 investors in 17 countries.  

Founders


From the desk of Jane West

I am a proud daily cannabis consumer. I love the plant’s smell and taste and the effect it has on me. I prefer smoking flower because it remains the fastest acting, most reliable method I’ve found.

In 2013, I founded Edible Events Company, hosting cannabis-friendly Friday night cocktail parties designed to normalize consumption. At these parties like-minded adults celebrated legalization in Denver art galleries with elegant food and live music. These events filled a previously empty niche and were immediately popular. They were soon co-sponsored by the Colorado Symphony Orchestra, and media attention followed quickly. Our collaboration - “Red Rocks on a High Note” - was featured on Nightline. After I made another appearance on CNBC promoting cannabis use, I was asked to resign from my “day job”— as a corporate event manager I had held for eight years.  

While my monthly events were selling out, they were pushing the limits of legal social consumption. The parties attracted the attention of the anti-cannabis contingent and the city of Denver. In 2014, a SWAT team shut down my 4/20 brunch event at a small private bakery. In addition to receiving criminal charges and a year’s probation, I was explicitly banned from hosting events with cannabis consumption.  

The constant media attention put me in the spotlight. Suddenly, women from all walks of life were reaching out to me to ask how to enter the cannabis industry. With a new criminal record and no actual job in the sector, I certainly didn’t think I had sage advice to give. But I am good at organizing people and getting a lot done in a short amount of time, so I pivoted and focused my time on organizing women-led initiatives within cannabis. 

I founded Women Grow and held the group’s first networking meeting in 2014. Since then over 100,000 people have attended Women Grow networking events. After two years dedicated to building Women Grow, I set off on my own in 2016 to start a first of its kind company making glassware and accessories for flower lovers like me.  

I had a vision of my own glassware line and a sophisticated set of dugouts and one hitters that fit my aesthetic. I also dreamed of building my company brick by brick in exactly the way I saw fit. I believe diversity is crucial to success and the culture of the companies I partner with matters. I raised capital from small investors and built a company that is 80% owned by women and people of color. Our equity crowdfunding campaign invited people from all around the world to be part of the Jane West brand. We closed with $189K from 550 investors across 17 countries.  

It took my growing team two and a half years to bring the glassware, travel, and CBD collections to market. In 2018, we decided to answer the question we heard from consumers most often: “What type of weed should I buy and where should I buy it?”  Today, we are answering this question through our packaging partnerships, our fastest growing, highest margin revenue stream. 

Thank you for taking the time to learn about what we are building and for considering investing in our future.

My best,

Jane West

Deal terms


Valuation cap

$15,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Minimum investment

$25

The smallest investment amount that Jane West is accepting.
Learn more

Funding goal

$535K

The maximum amount the offering can raise is $535K.
Learn more

Deadline
Jane West needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Pistil & Pollen, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Jane West Crowd SAFE

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Jane West.
Invest
$25
Receive
  • 20% off all purchases at betterwithjane.com through 2020
  • Quarterly investor update emails with insights on company status and progress
133 investors
Invest
$500
Receive
  • Three Jane West Travel Collection pieces*; The Classic, The Compact and The Solo valued at $125.00 MSRP
  • $50 gift card for use on betterwithjane.com
  • All previously listed perks
  • *Travel Collection pieces will be shipped to confirmed mailing addresses June 1st following the close of the campaign
  • Limited (117 left of 250)
Invest
$1,000
Receive
  • $100 gift card for use on betterwithjane.com
  • Three Jane West Travel Collection pieces*; The Classic, The Compact and The Solo valued at $125.00 MSRP
  • 20% off all purchases at betterwithjane.com through 2020
  • Quarterly investor update emails with insights on company status and progress
  • *Travel Collection pieces will be shipped to confirmed mailing addresses June 1st following the close of the campaign

About Jane West

Legal Name
Pistil & Pollen, LLC
Founded
Mar 2016
Form
Delaware LLC
Employees
2
Website
janewest.com
Social Media
Headquarters
Google Map location of of Jane West
5082 East Hampden Avenue , Denver, CO
Headquarters
5082 East Hampden Avenue, Denver, CO, United States 80222

Jane West Team
Everyone helping build Jane West, not limited to employees

Profile picture of Jane West
Jane West
Founder
Featured in Superheroes · Read
Jane is the Founder and CEO. She is the voice of the brand, passionate about building a real company that changes the way the world sees cannabis. She has an eye for talented people, builds strong teams, and nurtures their success.
Profile picture of Kate Csillagi
Kate Csillagi
VP of Sales
Kate is a sales executive with a diverse background in leadership, strategic partnerships, and talent acquisition. Prior to joining forces with Jane West, she led a high performing team for over a decade at GRAV, a leading cannabis accessory brand.
Profile picture of Lennox Rees
Lennox Rees
Graphic & Web Designer
Lennox is a designer and art director with an eclectic background in marketing, brand design, and social media design & curation. She partners with clients to create visual identities, systems, and artwork that connects with the brand's fans.
Jane West
Founder
Kate Csillagi
VP of Sales
Lennox Rees
Graphic & Web Designer

Press

Cannabis Lifestyle Brand Jane West's Second Equity Crowdf...
·
Apr 16, 2020

With Limited Opportunities for Investment Available, Jane West's Campaign on Republic Allows Everyone to Take Part in the...

High Style Takes Cannabis-Inspired Culture to New Heights
Westword Westword
·
Mar 4, 2020

Westword was the first weekly publication in the country to hire a marijuana critic, and now it's about to host another f...

YCharts Market Watch: Scott's "bomb shelter" stocks | Sta...
WGN Radio 720 - Chicago's Very Own WGN Radio 720 - Chicago's Very Own
·
Feb 29, 2020

On the show, Scott kicks off the Startup Showcase by breaking down some of the top stocks this week per YCharts. Scott ta...

After Getting Fired for Vaping on TV, This Woman Built He...
InStyle.com InStyle.com
·
Jan 24, 2020

Starting a company from the bottom-up is no easy feat - and when that company just so happens to be in the cannabis indus...

Experts Agree: 2020 Is Going to Be a Great Year
InStyle.com InStyle.com
·
Dec 13, 2019

Getty Images, Courtesy Charlotte Tilbury Is 2020 going to be utopia? We've been waxing dystopian for so long now that, pe...

What's in Your Stash? Jane West, CEO of Jane West, Inc.
High Times High Times
·
Jul 24, 2019

Jane West came into the cannabis space in 2014, via her past company, Edible Events & Co., offering up a 420-friendly spa...

'The Apple Store of Weed': Marijuana marketing is often f...
The Mercury News The Mercury News
·
May 22, 2019

For people who represent an industry based on an extremely mellow product, the marketing masses behind the cannabis busin...

A look inside Tokyo Smoke's new cannabis store at Yonge a...
Toronto Life Toronto Life
·
May 15, 2019

Tokyo Smoke's newest Toronto location (and the only one that sells weed) has officially opened shop inside the former HMV...

For these 'marijuana moms,' working in cannabis lets thei...
MarketWatch MarketWatch
·
Apr 20, 2019

By Jane West has gotten high with Snoop Dogg, been busted by the SWAT team, and fired from her job for vaping. At first g...

The Growth Of Equity Crowdfunding In America - The Scope ...
The Scope Weekly™ magazine The Scope Weekly™ magazine
·
Mar 13, 2019

Another of the early platforms is Republic, which was spun out of the well-known startup website, AngelList. Republic was...

Headlining Event: The Future of Cannabis
Tom Tom Summit & Festival Tom Tom Summit & Festival
·
Feb 19, 2019

The conversation will feature some of the marijuana world’s leading voices: Jane West, known as “The Martha Stewart of Ca...

The Gear Our Fitness Editor Is Currently Obsessed With
Greatist Greatist
·
Feb 13, 2019

Not to go all Marie Kondo here, but I have zero time for "stuff." Between teaching cycling classes, a 9-5 hustle, and squ...

The Rise of Women in Cannabis
The National Law Review The National Law Review
·
Jan 17, 2019

In what may seem like a male-dominated industry, the legal cannabis market has attracted many female entrepreneurs and pa...

The Badass 50: Meet the Women Who Are Changing the World
InStyle.com InStyle.com
·
Jan 10, 2019

Welcome to InStyle's second Badass 50 Women list. After we launched our first Badass Women issue ( starring Serena Willia...

'Today, I'm not a criminal': Pot stores open to kudos, cr...
CBC CBC
·
Oct 17, 2018

For a product with a reputation for inducing tranquility, cannabis certainly caused a lot of buzz in Winnipeg on Wednesda...

How Hard Should We Lean into This Whole CBD Coffee Trend?
Marie Claire Marie Claire
·
Aug 16, 2018

Like many of my fellow New York City residents, I've recently grown aware of the presence of CBD in my surroundings. In p...

Glass by GRAV feature The Jane West Collection
GRAV GRAV
·
Jul 27, 2018

GRAV is turning heads again with the Jane West Cloud Collection. Following the success of her Cobalt Collection, GRAV rel...

CULTURE: Hand Made Films: Jane West
GRAV® Wholesale GRAV® Wholesale
·
Jul 26, 2018

In depth interview with Woman Grow Founder Jane West regarding her new designer pipe collection, her brand, and women eme...

How Crowdfunding Has Catapulted Cannabis Lifestyle Pionee...
Forbes Forbes
·
Jun 28, 2018

Long before there was a barrage of boutique cannabis lifestyle companies, there was Jane West. Best known as the "Martha ...

Les Marie-Jeanne du Colorado - Newsweed
Newsweed Newsweed
·
Jun 15, 2018

Aux Etats-Unis, où le cannabis est légal dans plusieurs Etats, les femmes sont nombreuses à avoir créé leur petite entrep...

5 Best Steamroller Pipes: Your Buyer's Guide (2020)
Heavy.com Heavy.com
·
May 3, 2018

In the authoritative guide above, we've included glass steamrollers for as cheap as around twenty bucks. You might be abl...

Weedsday Playlist: The "Martha Stewart of Cannabis" Jane ...
Magnetic Magazine Magnetic Magazine
·
Apr 25, 2018

Ever since she was fired from her job in 2014 for consuming cannabis on CNBC and subsequently dove headfirst into the can...

Jane West is giving free game to cannabis entrepreneurs r...
Kulture Hub Kulture Hub
·
Apr 16, 2018

Jane West has been moving mountains in the cannabis industry for a minute now. First, she co-founded Women Grow in 2014, ...

Entrepreneur Jane West Talks Leading the Shift in Cannabi...
See Girl Work See Girl Work
·
Apr 16, 2018

I interviewed Jane West, CEO of the eponymous cannabis lifestyle brand, to talk all things weed, Crate & Barrel and her c...

The Bumpy Road to Becoming the Martha Stewart of Cannabis
GreenEntrepreneur GreenEntrepreneur
·
Apr 4, 2018

Opinions expressed by Entrepreneur contributors are their own. The following is an extended excerpt of Javier Hasse 's bo...

Jane West - Co-Founder and CEO of Cannabis Lifestyle Bran...
Greenrushpodcast Greenrushpodcast
·
Mar 28, 2018

Podcast: Play in new window | Download Subscribe: Android | RSS Jane West, Co-Founder and CEO of the cannabis lifestyle b...

Women 'Weed Warriors' Leading the Way in US Pot Revolution
VOA VOA
·
Mar 18, 2018

Voice of America is an international news and broadcast organization serving Central and Eastern Europe, the Caucasus, Ce...

Jane West: Luxury Cannabis Accoutrements
Forbes Forbes
·
Dec 19, 2017

The Classic: Elevate your experience, elevate your life couldn't be more befitting to this ultra-luxe product.

Jane West - Wikipedia
Wikipedia Wikipedia
·
Nov 5, 2017

Jane West is an American cannabis activist and entrepreneur. She is best known as the co-founder of cannabis networking o...

5 Women Who Could Be Crowned Queens of the Cannabis Industry
POPSUGAR News POPSUGAR News
·
Jul 24, 2017

Jane West will become your best friend within five minutes of speaking with her. She's also one of the most influential w...

How This Female Marijuana Entrepreneur Is Sparking a Move...
Inc.com Inc.com
·
Mar 18, 2016

Jane West is a non-stop entrepreneur committed to changing the face of women in cannabis - both as consumers and as leaders.

Women in Weed: How Legal Marijuana Could Be the First Bil...
Newsweek Newsweek
·
Aug 20, 2015

Updated | It seems fitting that a plant called Mary Jane could smash the patriarchy. After all, only female marijuana flo...

Jane West: Wife, mother and 'potrepreneur'
CNBC CNBC
·
Feb 25, 2014

Meet Jane West, a married, 37-year-old mother of two living in an affluent Denver suburb. By day she drops her oldest son...

Opinion | Now Playing in Denver: Reefer Gladness
Nytimes Nytimes
·
Jan 25, 2014

Maureen Dowd DENVER - SO you want to get high in a high-end way in the Mile High City. You could call Dale Dyke and his w...

Show all
Logo of Jane West

Jane West

Jane West successfully raised $329,183 from 1999 investors on April 21, 2020
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Christina, Fabian, Robert, Paul and Soraya, Joan, and 1994 others invested. 524 Reviews
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