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Kangaroo isn't accepting new investments

Kangaroo’s deadline was September 16, 2020

Follow the company to stay updated on their progress, including future investment opportunities


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Kangaroo

Smart home security for everyone
Security & Defense Hardware B2C Apps IoT
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Featured image of Kangaroo
$172,800
Raised
863
Investors
Successfully funded and closed on September 16, 2020.
Invest in Kangaroo

Open for investment

Investors in Kangaroo also invested in these companies. View more
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Co-investors
Greycroft
VC Firm, New York
Greycroft is a seed-to-growth venture capital firm that partners with exceptional entrepreneurs to build the world’s most transformative companies like Bird, Acorns, Bumble, Venmo, Farfetch, Huffington Post, Dots, Boxed and many more.
Greycroft also invested in:
Companies
Lerer Hippeau
VC Firm, New York
Lerer Hippeau is a tier-1 venture capital firm in NYC that invested in category-defining companies like Casper, Venmo, Allbirds, Everlane, Giphy (Acq’d by Facebook), Pandora, Docsend, Everytable and many more.
Lerer Hippeau also invested in:
Companies
Pitch Updates 9 Reviews 300
Invest Invest in Kangaroo
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Closed on September 16, 2020. Information may not be up-to-date. Campaign closed on September 16, 2020. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Roo Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Kangaroo Crowd SAFE Roo Form C.pdf
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Hear from some of the 863 investors in Kangaroo


Show more

Highlights


$10M+ raised
Company has previously raised over $10M in capital
$500K+ revenue
Company had over $500K in revenue in the past 12 months
50-199 employees
Company has 50-199 employees on payroll
Power Founders
Founders previously exited or operated a large business
Tier-1 Venture backing
Company is backed by a tier-1 VC firm
  • Free $200 Security Kit Included with Investment
  • Affordable cloud-based, hubless home security
  • $18M raised from Greycroft and Lerer Hippeau
  • Targeting the 83% of homes in US that do not have security systems
  • Solving 2 main problems — price and complexity of installation
  • Introducing a new privacy camera that changes the home security landscape
  • 20K+ users since our launch and consistent 5-star reviews

Please note: The valuation cap of $80,000,000 does not apply to the Crowd SAFE until after the first anniversary and will not apply if the Crowd SAFE is converted or terminated before that date.

A message from The Kangaroo Team

We're excited to have Kangaroo users and customers as investors in our company — alongside our team and major VC firms like Lerer Hippeau and Greycroft. With your investment, you'll be offered a free 1-year subscription to Kangaroo and a full security system. After investing, you'll be asked to register for the subscription plan on our website. 

Kangaroo reserves the right to cancel the investment commitment for anyone who does not register for their free 1-year subscription plan before issuing the Crowd SAFEs offered. The campaign is open exclusively to U.S. investors 

Problem


Home security headaches

Despite surging consumer interest in home security, the solutions available — installed and DIY — remain too complex, and cost-prohibitive. As a result, the vast majority of U.S. homes remain unsecured, even as nearly 66% of American adults report high category awareness and safety considerations.

Solution


A cloud-based smart home infrastructure 

Kangaroo is redefining the security industry with a complete ecosystem of simple, affordable, hubless and privacy-focused products that seamlessly bring the physical and digital worlds together.

Product


Products with inherent demand

Our hub-less, app-based DIY security solutions are designed to be the most affordable, complete, and easy-to-use. We also offer 24/7 professionally-monitored service for just $10/month. We've addressed all the major pain points in the market so that our products have inherent demand. Total security made simple.

Introducing our newest products: 

The Privacy Camera

In 2018, 54M security cameras were sold and this number is expected to increase to reach 120M/yr by 2023. However, many consumers are cost-sensitive and concerns about maintaining privacy remain prevalent. Our new Privacy Camera solves those issues. It is active when armed and private when disarmed.
 

Photo Doorbell

Ring just spent big money educating the world on why doorbells are awesome. Too bad more than 80% of people can't afford it. An estimated 24M doorbells will be sold in 2020 and cost is a primary concern. Available for as little as $20, our product ditches the unnecessary excess and focuses on the essentials.


How it works: 

Traction


20K+ users since launch

From our initial testing phases to now, we've had over 20,000 users and we have over 1,500 Daily Active Users. 

Our products are currently available at major retailers like Office Depot, QVC, and Micro Center. We are also currently in conversations with Walmart and Home Depot. In addition, we have a partnership with insurance provider Hippo and have 27 more insurance partnerships in the pipeline.

Customers


"The best starter kit for a new homeowner" 

Our customers appreciate the ease of Kangaroo. Our smart home security systems give them peace of mind without breaking the bank. 

Hear what they have to say: 


Business model


Recurring revenue subscriptions

At Kangaroo, we like to say that we're in the DTS (direct-to-subscriber) business. We're building a recurring revenue subscription business using low-cost hardware as an acquisition tool. Our hybrid business model combines low-cost profitable hardware business and high margin subscription business.

Market


A market on the verge of explosion

We are cracking into a $3B unaddressed market. 1.6B homes are unprotected globally. Over 480M of these homes have smartphones and WiFi but don't have a compatible home security system. In the United States, this figure is a whopping 49M homes. That's where we come in. With our innovative, cloud-based solution to home security, we will be able to drastically improve access to smart home security. With our new suite of products, we will be ready to take on this expanding market opportunity. 

Competition


Existing solutions only address 17% of U.S. households

Competing home security systems are expensive ($500+ on average), use old technology, require professional installation and have a poor user interface. Kangaroo is affordable and its mobile first design makes security seamless. 

Key Differentiators:

  • Simple: We make sophisticated products easy to use and love. 
  • Affordable: We provide the best value in home security  products and services, which includes professional monitoring for just $99/year.
  • Secure: We protect users' homes, and safeguard their data with products like Privacy Camera, which adds an extra layer of personal security. 

We've engineered our organization to enable Kangaroo to put security within reach for everyone. 

Vision and strategy


A year of growth 

Over our first two years, we built the infrastructure and team to enable our strong and widely-accessible market position, but we are constantly pushing ourselves forward. We have now built our complete introductory product suite and core ops/marketing/sales infrastructure. We've tested go to market via various programs and now understand where the market is and what channels best work for us. Now, we are planning to raise capital to go to market and grow tremendously in the next 12 months. 

Our Goals


Funding


$18M raised to date

Greycroft and Lerer Hippeau are our current lead investment partners.

Founders


Deal terms


Valuation cap

$80,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Kangaroo occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$150

The smallest investment amount that Kangaroo is accepting.
Learn more

Maximum investment

$300

The largest investment amount that Kangaroo is accepting.
Learn more

Funding goal

$1.07M

Kangaroo must achieve its minimum goal of $50K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Kangaroo needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Roo Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Kangaroo Crowd SAFE Roo Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Kangaroo.
Invest
$150
Receive
  • A 7-piece home security kit including: 1 Privacy Camera, 1 Doorbell Camera, 2 Motion + Entry Sensors, 1 Siren + Keypad, 2 Roo Tags, & 1 year free Kangaroo Complete premium service, which includes Professional Monitoring (note: credit card required at activation only for second year, if you choose to continue premium service beyond first free year). PLEASE NOTE: All product will be shipped at the end of the campaign in September, at which point the free year of service will officially begin.
Invest
$300
Receive
  • Two 7-piece home security kits, each including: 1 Privacy Camera, 1 Doorbell Camera, 2 Motion + Entry Sensors, 1 Siren + Keypad, 2 Roo Tags, & 2 years free Kangaroo Complete premium service, which includes Professional Monitoring (note: credit card required at activation only for third year, if you choose to continue premium service beyond two free years). PLEASE NOTE: All product will be shipped at the end of the campaign in September, at which point the free year of service will begin.

Why others invested

See all reviews (0) See all (0)

I invested in Kangaroo because on Shark Tank, all of the Sharks passed on Ring, and now this is my shot to take a piece of this industry. This is always a strong industry, with innovation constantly coming out, and customers always in need of this service. Also the fact that they have raised funds from some other large investment firms helps to understand the potential scale of this opportunity.

Profile picture of Brian Harrington
Brian Harrington
Active investor
almost 5 years ago

I recently researched this company prior to knowing they were on Republic. I had purchased their security system.

Profile picture of Mike Cozzocrea
Mike Cozzocrea
Active investor
almost 5 years ago

I love rooting for the underdog. I feel Kangaroo is a good product that can compete with Ring and Google Nest. I use both Alexa and Google Assistant so it's really convenient that they are integrated. I like that the doorbell stitches together pictures, forming a gif. Kangaroo is something similar yet unique. It's less expensive, easy to install, and is a great option for so many people that have considered buying the Ring doorbell.

Profile picture of Aswan Harris
Aswan Harris
Investor
almost 5 years ago

About Kangaroo

Legal Name
Roo Inc.
Founded
Feb 2018
Form
Delaware LLC
Employees
50
Website
heykangaroo.com
Social Media
Headquarters
Google Map location of of Kangaroo
6 West 18th Street 11th Floor , New York, NY
Headquarters
6 West 18th Street, 11th Floor, New York, NY, United States 10011

Kangaroo Team
Everyone helping build Kangaroo, not limited to employees

Profile picture of Erez Simha
Erez Simha
CFO & COO
Profile picture of Maximus  Yaney
Maximus Yaney
CEO & Co-Founder
Profile picture of Dhruv Garg
Dhruv Garg
President & Co-Founder
Profile picture of James Xu
James Xu
CTO & Co-Founder
Profile picture of Victor Meng
Victor Meng
GM, China & Co-Founder
Profile picture of Bob Stohrer
Bob Stohrer
CMO
3 more team members
Erez Simha
CFO & COO
Maximus Yaney
CEO & Co-Founder
Dhruv Garg
President & Co-Founder
James Xu
CTO & Co-Founder
Victor Meng
GM, China & Co-Founder
Bob Stohrer
CMO
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Kangaroo

Kangaroo successfully raised $172,800 from 863 investors on September 16, 2020
Profile picture of Brian Harrington
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Brian, Gregory, Martin, Pepito, abdul karim, and 858 others invested. 300 Reviews
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