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WealthTech100 - The world's most innovative WealthTech co...
Fintech
·
Apr 12, 2022
The WealthTech100 is an annual list of 100 of the world's most innovative WealthTech companies selected by a panel of ind...
Problem
Financial institutions lack personalized customer engagement
8 in 10 consumers would switch financial institutions for a better experience.
As Millennials and Generation Z come of age, they’re expecting a seamless user experience on par with all other technology they are used to. For financial institutions to truly keep up with the modern-day customer, they need to customize and personalize their customer experience – empowering the individuals to feel in charge of their finances.
Modern financial institutions have lean sales and marketing teams that need a customer engagement tool built on AI and data flow. For them...
- Leveraging data and insights are often squandered
Financial institutions' sales and marketing teams often don't have the tools and resources to leverage internal data for customer engagement. - Sourcing the right content
Sourcing engagement content and screening it for compliance is challenging and time-consuming. - Engineering cost
Building, testing, and analyzing AI models and customer engagement scenarios are expensive.
Solution
A no-code customer engagement platform built on data and AI
KapitalWise has built a platform that aims to help financial institutions' relationship managers and marketing teams elevate their work with new, relevant insights into their client’s financial life, and better help customers achieve their financial goals.
- Moments of truth
Data-driven approach to identify the moments of truth to engage with customers. - Engagement content
Customized and ready-to-use marketing content and customer-facing apps developed by experts. - Engagement builder
Build, pilot, and deploy new customer experiences without IT support.
Product
Kapitalwise: no-code customer engagement
Kapitalwise has created a way to extract behavioral insights from financial information on a massive scale. We believe that with the insights we can provide, financial institutions will be able to create the customer experience that everyone wants.
- Signalwise
Data aggregation and AI to detect "Moments of Truth" and predict "Next Best Action" to engage customers. - Contentwise
Apps, tools, and financial education content with pre-built engagement automation templates.
- Marketingwise
Email, SMS, Web Analytics, and Social Media marketing automation. - Saleswise
Lead management tools built to close more deals. Manage pipeline, tasks, notes, and meetings.
Traction
300% increase in managed customer accounts
From Q4 '21 to Q1 '22
Kapitalwise has graduated from the Barclays Techstars and Fintech Innovation Lab and received over $950K investments from investors and accelerators, including Techstars, Breega Capital, and the Independent Community Bankers of America (ICBA). We have dozens of customers using our platform ranging from global Tier-1 banks to B2C fintechs. We also have paid evaluation contracts signed with large Tier-1 banks like Bank of America and Barclays South Africa (ABSA).
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Booked ARR: $120K
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Financial Projections*
* Click here for important information regarding Financial Projections which are not guaranteed.
Customers
Serving an expanding roster of financial institutions
- Live Customers: Mid-market financial institutions, including regional banks, wealth management firms, and global Tier-1 banks.
- Pipeline: A total pipeline worth more than $10M in potential contract revenue.
Partners
Our proud partners work with us to make banking more accessible and innovate new ways to improve customers' financial life.
Appreciation from our customers
Business model
Average subscriptions starting at $750/month
With additional monetized features and content options
Kapitalwise is pursuing a B2B model for our distribution. Our monthly subscription pricing is based on the number of customer accounts managed on the Kapitalwise platform, starting at $750/month. In addition to the base platform, we offer additional features and content purchase options.
Our enterprise plans include features that require custom data integration. We charge an installation fee for onsite installations which range from $150K to $300K.
* Click here for important information regarding Financial Projections which are not guaranteed.
Market
The $1.5T finance and insurance industries are ripe for disruption
The FinTech industry is already a major contributor to the global financial sector. The $58B global CRM market will reach $129B by 2028.
- 16%
Two of the faster-growing categories of CRM are expected to be engagement automation and customer service, with 15.86% and 14.37% CAGR.
- 10%
The top four industries for CRM software use are services (32%), information technology (13%), manufacturing (13%), and finance (10%).
Market opportunity
- Serviceable Market: 90K Financial Institutions
- Obtainable Market: 9K Financial Institutions
Credit Unions and Banks are hyper-aware of the trend and how important these tech solutions have become to their businesses: 60% of credit unions and 49% of banks say they believe that a partnership with a FinTech firm is important.
Competition
Financial CRM landscape
Vision
Use of funds
- Expanding Sales & Marketing
Roles: VP of Marketing, two SRDs. - Product and Engineering
Extending the current engineering team from 10 to 15. Hiring the VP of engineering and Chief Product Officer. - Additional features
Adding embedded fintech (Card Issuing and Lending) to the current App Marketplace.
Investors
Backed by leading VC firms and accelerators
Kapitalwise has raised nearly $1M from top VC firms in the banking and fintech industry. We have been part of prestigious startup accelerators like Barclays TechStars, PlugandPlay, VentureCetner, and Fintech Innovation Lab.
Leadership
Diversified team
with the right mix
of technology, strategy, and operations backgrounds
