79% of marketers struggle

to interpret and apply data
analytics to improve marketing ROAS.

This is due to specialized knowledge requirements and lack of analytical staff.*

As a result, advertisers either forego buying analytics tools or use biased platform data to evaluate ad spend effectiveness.

*emarketer study 2019

How it works

Mint Measure's tech is placed in each ad platform for a brand, and we monitor ad delivery and actions taken by users. 

This data is cleaned and transformed into easy-to-read charts. Insights give context, and recommendations are provided for the client to take action.

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Mint Measure’s unfair advantage

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We created a new way to process data to deliver 80% of the value of the enterprise solutions at 20% of the cost.

Our unique methodology quantifies what's working and where marketers should allocate ad budgets to drive growth with these proprietary metrics:

• Incremental reach
• iCPM - cost of incremental reach
• Incremental conversions
• iCPA - cost per incremental conversion

By the numbers

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Revenue 

• 2020 revenue - $47,500
• 2021 revenue - $321,000
• 2022 bookings - $506,000 (+53% YoY)
  • $149K ARR + $357K Pay-per-use

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Customers 

• 4 active clients
• Q4 2021 closed 2 new deals
• Q2 2022 forecast – 4 new deals ($10k MRR)
• 4 proposals out for approval; strong sales pipeline

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Customer segments

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Facts about attribution

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• 70% say cost justification is a challenge
• 78% of marketers plan to adapt of increase their use of cross channel attribution
• Only 39% of companies are carrying out attribution on ‘all or most’ of their marketing activities (Source: econsultancy)
• 70% of businesses are now struggling to act on the insights they gain from attribution (Source: AdRoll)
• 42% of marketers report attribution manually using spreadsheets (Source: econsultancy)
• 53.3% say a minimal understanding is the main challenge of effective marketing attribution (Source: Ruler Analytics)

Monthly fee and
pay-per-use options

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Option 1: Monthly Fee (SaaS)

• 3 tiers of product 
  • $699 ($500K ad spend)
  • $1,249 ($1M ad spend)
  • $2,499 ($2M+ ad spend)
• Currently our GTM for 2022

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Option 2: Pay-Per-Use

• For ad agencies only
• Rates range from $0.50-$1.00 CPM
• Yields 30% increased profit

Attribution companies intersect: 

Analytics + digital identity + data sales

• Nielsen – $6B Revenue
• Neustar – $575M Revenue
• LiveRamp – $443M Revenue

Companies that offer all 3 earn 20–50x higher revenues than single-service companies

• 18 month SOM* - $2M ARR
• 6 year SOM* - $92M ARR

*SOM is project growth

Competitive landscape

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What we'll achieve
with your investment

Core Analytics (SaaS) 

• Finalize product market fit; repeatable sales processes
• Add $750K ARR in 12 months
• Incorporate client feedback to improve platform usability 
• Continue automating workflows and scale prep

Data Sales & Identity 

• Build pipes & automate data workflows for data sales 
  • Create integrations into top 5 DSPs 
• Add $150k in data sales revenue

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Use of Funds

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Team Marketing

• Biz Dev & Account Executives (23%)
• Data engineer (22%)
• Data Analyst (11%)

Capx

• Databricks & Azure (7%)
• ID5 & Experian (4%)

Marketing

• SEO & paid search (7%)
• Content marketing (5%)
• Industry conferences (3%)

Other

• Legal (2%)
• Office supplies (1%)
• Discretionary (15%)

• Joe Zawadzki - Former CEO & Co-Founder at MediaMath, GP at Aperiam Ventures (https://www.linkedin.com/in/jzawadzki/)
• Erich Wasserman - Co-Founder at MediaMath & Rigor (https://www.linkedin.com/in/erichwasserman/)
• Andy Kemp - Managing Partner at KORTX (https://www.linkedin.com/in/kemperdrew/)
• Erik Stubenvoll - Managing Director at KORTX (https://www.linkedin.com/in/erik-stubenvoll/)