Problem
Early learners are not becoming early readers
Millions of kids and teens think that traditional reading is boring because they need more visual and interactive experience. With the rise of online educational games and activities, readers are turning towards more interactive, digital platforms for content. Yet reading is a critical part of the learning process, allowing children to learn about different cultures and communities, expand their creativity and imagination, and improve their language skills.
Solution
Pathbooks App: The first interactive storytelling platform for kids
Pathbooks is reinventing the concept of reading. Our app engages young readers through a unique, immersive experience that combines technology with reading. We make the reader a part of the story, immersing them into the plot and inviting them to make decisions that impact the conclusion. This helps children develop key emotions, decision-making skills, and a love of reading at an early age.
Product
A story for everyone
We make reading accessible, interactive, and fun. Users can directly download our app and gain access to a library of hundreds of interactive books. Readers can browse titles and storylines and as they read, determine the course of the narrative.
We source our books from authors all over the world and currently offer options in both English in Spanish. We also encourage aspiring writers to submit pieces to our app through regular writing competitions.
Traction
1M downloads in 5 continents
Pathbooks Apps has been downloaded over 1M times in 5 continents. We've achieved this growth through partnerships and word of mouth; to date, we have spent zero dollars on marketing.
The results also speak for themselves. We've seen children using Pathbooks show 45% more engagement in reading, and users are returning to their favorite stories to experiment with different decisions and endings. On average, each book in our library has been read at least 2.4 times.
Customers
Nurturing creativity and a love for reading
Pathbooks serves two customer groups: our readers and our writers. Our targeted readers are predominantly children 8 and up, but we have also seen some adults use Pathbooks to spark their love for reading.
We currently have exclusive author deals with writers in over 12 countries, all of whom are providing a diverse selection of titles, both in terms of genre and language. We also encourage people to submit their works to Pathbooks, as well as hold competitions both in Spanish and English to foster budding young writers and give them new opportunities.
Business model
A new kind of library
Downloading the app is free and we offer unlimited access to our books for a flat subscription fee of $4.99 per month. There are three different plans - monthly, quarterly and annually. All of our authors make royalties off of our readers, and we offer direct in-app purchases as well.
Market
Targeting 5M users in 3 major industries
We reach 3 major industries: e-books, mobile games and physical books. Together, these account for a $89B+ addressable market. Within this, we've identified 5M potential customers across three continents in the next 2 years.
Competition
The only interactive app for visual storytelling
There are a lot of great story-telling apps on the market, but Pathbook is the only one where the stories aren’t created by the users themselves. Instead we want to present a fully-formed narrative that encourages reading. Unlike other platforms, we don't rely on our users to upload their own photos and story ideas; we provide all that and more on one simple app.
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Vision and strategy
More subscribers, more authors, more sales
With your investment, Pathbooks plans to attract branded authors, which will drive us towards our 12 month goal of 40K+ paid subscribers. We want to broader our reader base and provide more stories and opportunities for people of all ages to fall in love with reading.