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People First RH isn't accepting new investments

People First RH’s deadline was September 1, 2020

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People First RH

Creating safe, productive and inclusive work environments for all
Social Impact B2B HR tools Women Founders Software
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$98,672
Raised
256
Investors
Successfully funded and closed on September 1, 2020.
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Closed on September 1, 2020. Information may not be up-to-date. Campaign closed on September 1, 2020. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by People First RH. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
People First RH Crowd SAFE People First RH Form CA.pdf PeopleFirstRH Form C.pdf
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Hear from some of the 256 investors in People First RH


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Highlights


  • Resolution-based software platform for all types of workplace conflict
  • 100% resolution rate of all incidents in 18 days
  • 58 customers; 3,200+ users
  • $64B TAM within larger workplace compliance and HR software markets
  • Competitive edge with proprietary employee rights protection functionality
  • Bootstrapped by founders. Raised $355,000 from angel investors

Problem


65% of employees experience discrimination or harassment in the workplace. Only 10% report it to their employers.

The way organizations deal with workplace conflict is broken for both employees AND employers. 

Employees don't report workplace discrimination and harassment due to fear of retaliation and opaque internal processes.  Hotlines, anonymous reporting tools, and harassment prevention training do little to increase trust and resolve conflict.  As a result, employees end up working in toxic environments suffering from a loss of productivity and well-being.

The low reporting also hurts employers who lack visibility into key challenges facing their organization. In addition, due to disconnected internal processes, HR spends more time gathering information than resolving cases, leaving employees feeling even more frustrated and distrustful.  Poor work culture leads to costly talent turnover, high litigation fees, and can negatively impact a company's brand.

Solution


The People First Platform: A better way to resolve workplace conflict

Customers are seeing immediate improvements with the People First platform

People First’s resolution-based software platform works for both employees and the employer.  It’s designed under the premise that:  

transparency + accountability + closure = great workplace culture

Employees are guided through a safe and transparent reporting process that allows them to state their desired resolution. Employers have a central repository of all case data and customization capabilities that allow them to map cases to the right internal staff and quickly resolve cases. 

Product


Easy to use for EVERYONE. Because software shouldn’t complicate an already difficult problem.

An employee completes a report describing the incident (who, what, when, where), and the desired resolution.  This report can include identifying witnesses and uploading photos/files.  All the data is safely stored and the report only becomes visible to a pre-designated person in HR once the employee submits it.

Once submitted, the employee follows the progress of their report and marks it resolved after an agreement has been reached to close the case.  After a case is marked as resolved, the app checks in periodically for any potential retaliation. If no resolution is reached, the employee has the option to file the report with the EEOC, based on local laws.

Employers (HR, Senior Management, or whoever is designated in the escalation path)  work with all parties to resolve cases.  A dashboard shows all open and resolved cases with time left to resolution.  The workflow management functionality reduces processing time by up to 50%, helping companies achieve resolutions faster.  

Traction


Proprietary product with 58 clients and 3,200 users

In May 2019, we launched the product with 12 customers and have grown over 4x in the last year.  We are tracking to $450,000 in revenue for 2020.

Our customers are resolving workplace conflict across all categories including, unwanted sexual advances, interference with work performance, and insults or put-downs.  

Awards

Customers


For all levels of an organization: from C-level executives to HR to Legal to Compliance

C-level executives know the value in connecting their HR, Diversity & Inclusion, Legal and Compliance departments to resolve workplace conflict.


"We're committed to providing the best possible environment for our team.  I believe the transparency and accountability mechanisms People First leverages help us do that."

Paul Cristiano - CEO, Nexteligent




 

Business model


Subscription tiers allow for companies of all sizes to resolve workplace conflict

People First has two pricing tiers for companies to decide what best suits their company size and budget.  The premium product offers different escalation paths, anonymous reporting, and automated HR reports and analytics. 

Our enterprise version will launch in early 2021.

Market


$64 billion total addressable market by 2025

Our business strategy and model is supported by the evolving legal and cultural landscape around discrimination, harassment, and bullying.  Since 2017, 16 States have adopted workplace discrimination mandates that increased worker protections by one or more of the following elements: increased training, limited NDAs, expanded types of covered workers, and extended timelines to file claims. We expect more states to adopt and implement legislation creating greater urgency for secure and transparent reporting systems for workplace misconduct.

At the same time, US companies are spending more on HR tech. The global enterprise, governance, risk, and compliance software market is expected to be $64.2 billion by the year 2025. 

To note: We often think of workplace misconduct as being limited to physical space but much of it happens with no physical contact, e.g., exclusion from projects, reduced hours, poor performance reviews. With the increase in remote working, discrimination and harassment have migrated online - with a greater likelihood of the inappropriate behavior being recorded digitally (in messaging apps and email). 

Competition


Proprietary workflows for companies and employees 

Unlike existing products, which focus on automating reporting forms, People First addresses the core issues perpetuating the lack of reporting:

  1. Fear of retaliation
  2. Opaque internal processes

Our product allows employees and employers to continue through to resolution, thereby creating a better workplace for all.  We are the only company to provide both HR and compliance functionality for all types of workplace harassment and discrimination.

Vision and strategy


Launch Enterprise version of the platform

Our Republic fundraising goal will allow us to finish our enterprise software product and acquire enterprise customers reaching our goal of 150 customers and 100,000 users by mid-2021.

Short-term goals

  • Launch enterprise version of the platform
  • Hire regional sales managers

Long-term goals

  • Expand to global employee coverage (EU and Canada)
  • Create an AI-based resolution recommendation engine
  • Develop an organizational inclusion & equality score

Funding


Currently raising $2M Seed Round

Our platform launch was funded entirely by bootstrapping. Post-product launch, we raised $355,000 from angel investors.

Founders



Co-founder & CEOShantanu Rana:  Seasoned marketing executive with 20+ years of experience building award-winning comprehensive digital marketing solutions that leverage content and relationship marketing, social, e-commerce, merchandising, search, UX/UI, media, and loyalty programs.  Founded Louder Communications, a digital marketing consulting firm with over 40 employees, and prior to that worked with KBS, Rosetta, R/GA, and PwC.

 Co-founder & COOKamael Ann Sugrim:  Over 20 years of experience in software and social impact.  Launched operations, expanded globally, and developed new products at salesforce.com, SAP, and Impact Hub Network.  Board chair and advisor to global social impact and tech startups.  Frequent speaker and writer on culture, diversity, and inclusion in the workplace and beyond. 


Co-founder & CTO

Keath Chan:  Led large transformative initiatives with clients such as Verizon Wireless and held technical leadership roles at frog Design, R/GA, and Droga5.  An advisor to Fruit Street, VitalScore, and several healthcare startups.

Deal terms


Valuation cap

$6,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

10%

If a trigger event for People First RH occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that People First RH is accepting.
Learn more

Funding goal

$1.07M

People First RH must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
People First RH needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by People First RH. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
People First RH Crowd SAFE People First RH Form CA.pdf PeopleFirstRH Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in People First RH.
32 investors
Invest
$500
Receive
  • Investor mention on People First's Twitter page
  • Limited (468 left of 500)
22 investors
Invest
$1,000
Receive
  • 5% product discount for your organization for the first year
  • Limited (78 left of 100)
1 investor
Invest
$5,000
Receive
  • 10% product discount for your organization for the first year
  • Limited (74 left of 75)
1 investor
Invest
$10,000
Receive
  • 20% product discount for your organization for the first year
  • Limited (74 left of 75)
Invest
$20,000
Receive
  • 25% product discount for your organization for the first year
  • Limited (25 left of 25)

Why others invested

See all reviews (0) See all (0)

Fairness and equality is what everyone deserves in any place of business. This company has plans on scaling globally. Wide adoption of this platform is attainable and theres potential for exponential growth.

Profile picture of Titus Polichnia
Titus Polichnia
Active investor
almost 5 years ago

I invested in People First RH because of its differentiated product, founders & team, and the size of the TAM. Really excited to see People First RH take off!

Profile picture of Owen Phillips
Owen Phillips
Active investor
almost 5 years ago

This is a big improvement on existing systems when dealing with sensitive Human Resources issues. I believe when companies treat their employees fairly and value honest and fair reporting that the companies will thrive.

Profile picture of Karen Watanabe
Karen Watanabe
Active investor
almost 5 years ago

About People First RH

Legal Name
People First RH
Founded
Oct 2018
Form
Delaware Corporation
Employees
3
Website
peoplefirstrh.com
Social Media
Headquarters
Google Map location of of People First RH
99 Hudson Street 5th floor , New York, NY
Headquarters
99 Hudson Street, 5th floor, New York, NY, United States 10013

People First RH Team
Everyone helping build People First RH, not limited to employees

Profile picture of Shantanu  Rana
Shantanu Rana
CEO
Profile picture of Kamael Ann Sugrim
Kamael Ann Sugrim
COO
Featured in Superheroes · Read
Profile picture of Keath Chan
Keath Chan
CTO
Profile picture of Niren  Nazareth
Niren Nazareth
Head of Sales
Profile picture of Gabriella Dickens
Gabriella Dickens
Advisor
Profile picture of Lauren  Paxton
Lauren Paxton
Employment Law Advisor
3 more team members
Shantanu Rana
CEO
Kamael Ann Sugrim
COO
Keath Chan
CTO
Niren Nazareth
Head of Sales
Gabriella Dickens
Advisor
Lauren Paxton
Employment Law Advisor

Press

PeopleFirst updates app with new solutions as more work r...
NJBIZ NJBIZ
·
Mar 31, 2020

"Even before the push for social distancing, remote work in the U.S. had increased by 91 percent over the past 10 years b...

Tackling discrimination from the inside and the outside -...
Simplecast Simplecast
·
Jun 14, 2019

Kamael Sugrim has been at the intersection of business, technology, and social change. She has also had a front-row seat ...

"Don't waste time with people that have gone dark" With S...
Thriveglobal
·
May 27, 2019

Don't waste time with people that have gone dark. In the beginning, it's tempting to chase every lead, but when you're cr...

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People First RH

People First RH successfully raised $98,672 from 256 investors on September 1, 2020
Profile picture of Jeremiah Wiser
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Jeremiah, Raymond, Christina, Patrick, Brian, and 251 others invested. 53 Reviews
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