Foothill Ranch, Calif. - Podetize, one of the world's largest podcast production companies, will close out its crowdfundi...
Podcasts can be really profitable when done properly.
But the vast majority of podcasters are not able to effectively ‘Podetize®’ (read: monetize) their podcasts.
Companies like iHeartRadio & Spotify follow an archaic broadcast-based model, in which the vast majority of podcasts aren’t qualified to run ads because they don’t pass minimum downloads-per-episode averages.
This leaves 2M+ podcasters unable to monetize their show, and hosting platforms seeking ways to offload unprofitable podcasts that suck up resources like server bandwidth without generating ad revenue.
So where’s the good podcasting money at?
67% of podcast listeners don’t mind ads, compared to just 6% of TV and commercial radio listeners who don’t. It’s why brands are so eager to advertise on podcasts—listeners want to support their favorite hosts by supporting the brand advertisers.
Smarter marketing, production, syndication, and advertising for podcasts & videocasts.
The Podetize® platform empowers ALL podcasters to host, grow, and monetize their show by creating a win-win-win ecosystem for podcast monetization.
We use our proprietary patent pending SaaS and MaaS (Marketing as a Service) technologies to help:
- Podcasters be seen, heard, found, and monetized
- Advertising brands yield a higher conversion rate and ROI
- Listeners earn by doing what they want to do: listen & consume.
Whether podcaster or advertiser, Podetize® has a solution for better results.
And launching in 2023… the Podetize® Win-Win-Win Ecosystem Listener Marketplace App to incentivize and reward listeners.
It’s all a positive feedback loop.
As the Podetize® production and publishing platform grows through increasing and activating more profitable podcasters, the listener marketplace app becomes more vibrant—encouraging more brand advertisers, attracting more podcasters to the platform, and drawing even more listeners and consumers.
As the largest podcast production company with above-average referral and client growth rates, Podetize®’s success is self-evident:
- The majority of our clients refer their colleagues to us, leading to a 78% close rate (171 of 360 in 2020) for referrals.
- Recurring revenue generates a lifetime client value of $14,820.
- Average client lifespan is 34+ months with a 92.7% retention rate. (Industry standard is less than 38%.)
- Our clients see 54% organic keyword growth and 39% organic web traffic growth monthly to their core business website when they produce at least one episode weekly.
- With a higher-than-average advertising conversion rate of 37% combined with our patent pending ad-mixing technology, we immediately maximize the ad dollars earned by networks and independent show hosts.
5-year revenue projections
Podetize® has served over 500 subscribers and 1000 podcasters, and this number grows monthly. We’ve syndicated over 20,000 episodes, and as of Oct 2021, our network shows have a combined 27.2 million monthly listenership.
We have an established reputation in the podcasting industry. Our clients rave about our team and services, and the average client lifespan is 34+ months with a 92.7% retention rate, compared to the industry standard retention rate of less than 38%.
Our clients are experts in their fields: influencers, entrepreneurs, thought leaders, speakers, authors, coaches, celebrities, and professionals building or growing personal brand-based and/or service-based businesses. Our largest segments are in the health & wellness, real estate, financial investing, and personal development categories.
We combine attraction, organic, and guerrilla marketing strategies—modeling what our clients struggle with—using little paid marketing until tactics prove double digit conversion.
Podcasting is now the fastest-growing advertising medium. In 2021, the number of Americans listening to podcasts at least monthly passed 117M.
This has caused the podcast industry market value to swell to a staggering $1.6 billion in 2021—all because of podcasting’s value in effective direct response advertising. By 2023, podcasting is expected to surpass $2 billion in ad spending.
60% of podcast listeners have bought something because they heard it on a podcast and 81% pay attention to the ‘baked-in’ mid-roll ads.
The podcast industry is fractured across three verticals: Production, Hosting, and Advertising.
Podetize’s huge advantage? We’re one of the only companies that consolidates all three verticals in one, and our proprietary tech stack is easier to use and outperforms the competition to get our clients better results.
With record low attrition, ad conversion rates 2x the industry average, and staggering client referral rates, we’re proud to offer a clearly superior service. This means better results for our podcasters, advertisers, and listeners.
The Podetize® vision : >10x EBITDA and less than 3-year exit to Google, Amazon, or Spotify
The Podetize® plan: Significant expansion to position ourselves as a Google AdWords-style brand advertising marketplace for podcasts.
The Podetize® strategy: Launch value-building technology that brings high value results to podcasters, to advertisers, to networks, and to listeners and consumers. Consolidate the active independent podcaster market through our success-based technology and through acquisition to leverage ultimate value in selling digital advertising space.
We’re currently funded through personal investment of shareholders: Tracy Hazzard, Tom Hazzard, Alexandra Hazzard, and Eric ’ERock’ Christopher.
We’re proud to share that Podetize® clients have been willingly funding company growth by prepaying for services since 2018, allowing for significant YOY growth for clients, listeners, advertisers, and revenue.
To complete our vision, Podetize® is raising debt & equity investment capital in 2 phases.
CEO and Founder
As an Inc. Magazine innovation columnist, and an awarded brand strategist, Tracy has worked for leading brands like Herman Miller, Target, Martha Stewart Living, and Costco.
Tracy hosts The Binge Factor podcast, and the CIO top ranked, Feed Your Brand, as well as The New Trust Economy about blockchain technology. She has been featured in Wired, CNN Money, and on Larry King Now and Digital Trends. Tracy and Tom are an MBA IP Case Study in the Harvard Business Review.
CTO and Co-Founder
An award-winning product development expert, Tom is a forward-thinking entrepreneur with proven sales conversion skills and 68% close rate.
In addition to co-hosting the Forbes-featured fast growth WTFFF?! 3D Printing Podcast and the Feed Your Brand Podcast, he and Tracy have successfully launched over 250 consumer products creating wholesale value of over $2 Billion at e-commerce and mass-market retailers. They hold 42 issued and pending patents with an 86% commercialization rate.