Award-winning beauty entrepreneur Shalini Vadhera has made a career in empowering women and is eager to make a difference...
Note: This deal is is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC's temporary regulatory COVID-19 relief.
Problem
Beauty consumers are changing and the industry isn’t meeting their needs
The needs of beauty consumers are changing, and most products aren’t evolving to meet their needs. As a result, women purchase multiple products for one targeted use and spend an average 55 minutes a day on their beauty routine. This is overwhelming and creates confusion for the consumer.
At the same time, shoppers are becoming more conscious of the products they use. They are seeking cosmetics with premium ingredients that benefit their skin.
COVID-19 has dramatically rewritten consumers' principles, driving interest in education, community, and value-aligned directives. Consumers want to support companies that make a difference in the world.
Solution
Innovative products that can change the world with beauty
Ready Set Jet provides women a simplified beauty routine with multi-use products powered by vegan skincare, saving them time, space, and money while also giving back to underserved communities.
We don’t just sell makeup. We provide a membership-driven community where women gain confidence and access to tools to thrive in their personal and professional lives. Our academy provides online beauty and lifestyle courses, and access to industry experts.
Product
Meet the Beauty Batons
Our brand is beauty built for women ‘on-the-go.’ We've formulated innovative products designed for modern lifestyles and global skin tones. With Ready Set Jet, customers can build their own beauty itinerary with customizable and interchangeable full size and travel-friendly products. As part of that, we've developed 35+ high-performing globally compliant formulations.
To start, we launched our Beauty Baton Collection: revolutionary packaging technology with hybrid, multi-functional products that are powered by vegan skincare. Our products are cruelty-free, recyclable, and universally appealing to all skin tones.
Part of our proceeds will go towards our mission of educating women to break the cycle of poverty.
Traction
Ready Set Jet is positioned for international success
Ready Set Jet has instantly become a customer favorite! Despite what category trends are saying about color cosmetics being down, our best selling products are color cosmetics (Lip & Cheek Add-Ons and Sculpt & Shine Baton), which speaks to the quality and uniqueness of our product line.
In addition to this:
- In late stage talks with two major industry players for distribution alongside a JV in the UK
- Signed Strategic Partnership with India's largest and most diverse startup incubator for female founded companies.
- Signed strategic partnerships with key distribution partners for accelerated growth and distribution in the US and India markets.
Customers
We listen to what customers actually want
Ready Set Jet is made for the woman who wants everything: products designed for her ‘on-the-go’ lifestyle, inclusive colors and formulas that cater to her unique skin tone, multi-purpose double duty beauty that is easy to use, and digital experiences and courses that allow her to gain new skills while also providing her the tools to thrive. Designed to be taken from the boardroom to the beach and everywhere in-between, we are on a mission to harness the power of beauty – changing the way women live their lives.
Business model
Ready Set Jet, where cosmetics meets community and change
Ready Set Jet has an omni-directional sales strategy. The first track is D2C e-commerce and B2B strategic retail partnerships, selling products either individually or as part of a curated routine. The second is through Ready Set Jet Academy memberships, starting at $19.99/mo. With the membership, customers have access to an active community of powerful women around the world, training sessions, free admission to digital events, and more. Finally, we also offer individual purchasing of courses for professional advancement from top experts around the world.
Market
Cross-Border Opportunity to bring the global skin tone targeted products while creating impact.
Ready Set Jet targets the $532B+ exploding beauty market.
Competition
The Ready Set Jet Academy edge
Unlike competitors in the beauty industry, our company differentiates itself through our educational outreach and social change. We deliver the highest quality, luxury beauty products and services at affordable prices, combined with world-class educational courses, and community-driven experiences.
To meet the needs of women worldwide, we've expanded our impact by launching the Ready Set Jet Online Academy to provide world class experiences and education from any mobile.
Because of this we have signed a strategic partnership with India's largest incubator for female founded companies.
Vision and strategy
We aim to change the face of beauty and create the next generation of beauty leaders
We believe confident women can change the world. Ready Set Jet is aiming to change the face of beauty by creating the next generation of beauty leaders. We know first-hand the power of education and skills development to transform women from all backgrounds to successful entrepreneurs and leaders. With your help, we can provide resources for their health and well-being, access to education and a global community to empower them along the way.
Funding
Ready Set Jet has raised its first round of funding from investors that believe in the global opportunity and the mission of empowering women. Alongside the Founder investment, key strategic angel investors, India's #1 Podcaster and global influencer - Ranveer Allahbadia, The Seed Lab, and Trishul Capital are proud investors.