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Rhymella isn't accepting new investments

Rhymella’s deadline was May 1, 2018

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Rhymella

Original children’s stories created on-demand, using photos from real life
Women Founders Kids B2C Publishing & Literature Apps
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Featured image of Rhymella
$87,959
Raised
148
Investors
Successfully funded and closed on May 1, 2018.
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Pitch Updates 6 Reviews 45
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Closed on May 1, 2018. Information may not be up-to-date. Campaign closed on May 1, 2018. Information displayed may not be up-to-date.

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Rhymella, Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Rhymella Crowd SAFE
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Hear from some of the 148 investors in Rhymella


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 Deal highlights

  • Imaginative adventure stories, original to each child, based on real life experiences
  • Automates the process of writing an original story
  • $20m projected revenue from consumer books sales alone
  • Licensing of Rhymella technology targets a +$200bn market for automated, personalized storytelling
  • Sales of children’s books at an all-time high (+550% children’s book category vs. total book category growth)
  • Children acquire more words when reading personalized content

THE PROBLEM

Storytelling is an ancient art, and the platforms for telling stories are ancient too. Writing an original story takes days, months or even years. At the same time, feature content for stories is abundant and in need of a home.

Think of the number of photos that sit on any iPhone. Never before in history has there been so much digital personal content. Best case scenario these end up in a photobook or even more rarely, are printed and framed, which is an arduous task at best.

What if technology could turn ubiquitous content into fun, authentically original stories?


MEET RHYMELLA

Rhymella applies automation to write original stories using content from real life. User photos and specifics from a particular experience are weaved into an original, imaginative story that features each child as the main character.

Rhymella unlocks imaginative adventures from an everyday trip to the park, to a baseball game or afternoon at Disney (and everything in between).


THE STORY

Each Rhymella weaves content from a real-life experience into an imaginative adventure. See how photos and details from a regular trip to the park are transformed into an adventure with a tall-talking tree.

The possibilities for a Rhymella story are endless. An afternoon apple picking with grandma becomes a wild ride through an enchanted forest, complete with its many inhabitants. A summer afternoon at the beach is transformed into an aquatic adventure, where each star must team up with a gigantic crab to find treasure hidden in a sand castle.  Or even something as simple as a snowy day, turns into a magical game of tag with a singing snowman. New book release will coincide with the most popular kids’ seasonal activities. Each Rhymella unlocks imagination with real life.

LINKS TO SAMPLE BOOKSArtistic VersionClassic Version


How it works 

The Rhymella app walks users through a series of simple steps to collect content needed to make each storybook. The user interface is simple and easy. If the user has already taken photos, this can be done in less than 10 minutes. Alternatively, completing prompts on the app can be an experience in of itself, where kids embark on a Rhymella journey with parents/caregivers who walk them through each step.



MARKET POTENTIAL

We project $20M in revenue in 4 years from consumer book sales. Books will be sold digitally and via hard-copy.User retention and repeat purchases are inherent to the DNA of Rhymella — from the way books are released, to the simple fact that we’re capitalizing on actions people are already doing every single day — taking photos of people they care about most.

Brand Partnerships 

We will further monetize the Rhymella offering through partnerships, where brands sponsor new book releases and offer product in conjunction with live events and destinations (i.e. theme park, baseball game). 


Integrated Philanthropy

The mission of Rhymella is to tell each child's story. Our books organically promote individuality and foster self-esteem by featuring each unique and beautiful child in his or her own series of books.

We intend to serve all children, regardless of privilege. Our premium product and focus on accelerating profitability will afford us the means to invest in impactful partnerships with community-based literacy advocacy groups in the markets we serve. We pledge to give 1% of profits, product and time to such causes, and will increase this as our business expands.


USE OF FUNDS



Future:
Storytelling Algorithm

Rhymella technology will iterate towards our ultimate goal: a first-of-its kind algorithm that writes entirely original, personalized stories given a set of variables. The technology will consider a set of user inputs to output an entirely new storybook, whose narrative and design is unlike any other that exists. Illustrative inputs will include: user-provided visual content (photos), a designated subject (princesses or dinosaurs) and reading-level (pre-K).

In education, this technology serves needs of personalized reading programs. EdTech is a $250bn market. Advertisers and publishers would leverage this to tell custom stories to engage each individual, unique customer, and represent a similar sized market.

Assuming 0.1% market penetration of EdTech alone yields $250M in revenue; a reasonable 4-year target post-commercial product launch. As a licensable program, gross margins for this piece will be in-line with other SaaS businesses at above 90%.


Co-founders



The time is NOW for Rhymella. Join us in revolutionizing the way we commemorate the adventures of childhood.

“The End” is just the beginning...

Deal terms


Valuation cap

$4,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Rhymella occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$50

The smallest investment amount that Rhymella is accepting.
Learn more

Funding goal

$107K

Rhymella must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $107K.
Learn more

Deadline
Rhymella needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Rhymella, Inc. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Rhymella Crowd SAFE

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Rhymella.
Invest
$50
Receive
  • Our sincerest thanks
Invest
$100
Receive
  • Early access to beta launch
Invest
$250
Receive
  • 1 digital Rhymella + early access beta launch
Invest
$500
Receive
  • 3 month Rhymella digital subscription + early access beta launch
Invest
$1,000
Receive
  • 9 month Rhymella digital subscription + early access beta launch
Invest
$2,500
Receive
  • 12 month Rhymella digital subscription + early access beta launch
Invest
$5,000
Receive
  • 1 hard copy Rhymella + 12 month Rhymella digital subscription + early access beta launch
Invest
$10,000
Receive
  • 6 hard copy Rhymellas + 12 month Rhymella digital subscription + early access beta launch
Invest
$25,000
Receive
  • seat on advisory board + 6 hard copy Rhymella + 12 month Rhymella digital subscription + early access beta launch

Why others invested

See all reviews (0) See all (0)

I never saw a book with my name in it as a kid. This would have made little me very excited!

Profile picture of Ma'ayan Plaut
Ma'ayan Plaut
Investor
about 7 years ago

I'm inspired by the founders and and excited to eventually have access to this product!

Profile picture of Martha Maloney
Martha Maloney
Investor
about 7 years ago

I invested in Rhymella because i believe in this great idea! Go Kate Go!!!

Profile picture of Grayson Rueckert
Grayson Rueckert
Investor
about 7 years ago

About Rhymella

Legal Name
Rhymella, Inc
Founded
Jun 2016
Form
Delaware Corporation
Employees
0
Website
rhymella.com
Social Media
None
Headquarters
Google Map location of of Rhymella
PO Box 600511 , Newtonville, MA
Headquarters
PO Box 600511, Newtonville, MA, United States 02460

Rhymella Team
Everyone helping build Rhymella, not limited to employees

Profile picture of Megan McElroy Rzezutko
Megan McElroy Rzezutko
Co-Founder & CEO
Featured in Superheroes · Read
Megan spent 10+ years in investments, both public and private with Piper Jaffray Private Capital/North Sky Capital, Allen & Company, and UBS; 5+ years in tech and management consulting, and is an avid writer of books for 3-year old son Charlie.
Profile picture of Kate  Pentkowski
Kate Pentkowski
Co-Founder & VP of Product
Kate spent 15+ years in art/design, and 8+ years in tech startups including as Director of Development at Mulu and Shopfeed. She holds an MA in Special Education from NYU and can be found taking photos of her son George, all over NYC.
Profile picture of Nasim Eftekhari
Nasim Eftekhari
Technology Advisor
Nasim advises on technology strategy, with expertise in Artificial Intelligence and Innovation. Currently a Data Scientist with City of Hope cancer research center, Nasim previously co-founded AI company Aistra, which merged with Potentia Analytics.
Profile picture of Jon Casey
Jon Casey
Creative Director
Jon provides creative direction for the Rhymella brand and experience. Before co-founding Fair Folk, a design-driven creative agency, Jon worked at Hill Holiday, Arnold Worldwide, and SapientNitro (now SapientRazorfish).
Profile picture of Kevin Cimo
Kevin Cimo
Creative Director
Kevin provides creative direction for the Rhymella brand and experience. Before co-founding Fair Folk, a design-driven creative agency, Kevin worked at Hill Holiday, Vitro, Connelly Partners, Winsper and Nail Communications.
Profile picture of Amy  Cohn
Amy Cohn
Advisor
Amy was previously Exec Director for Apps & Emerging Platforms at Sony Pictures Entertainment, Head of Product at Oprah.com, Head of Product at Disney, ABC TV Networks. Mentor for Disney, Cedars-Sinai and Los Angeles Techstars Accelerators.
Profile picture of Richard Henkel
Richard Henkel
Board Member & Advisor
Richard established and ran the Arizona State Retirement System’s Private Equity Program. While at ASRS he was on many Private Equity Fund Advisory Boards. Prior to this, he was a key executive with Grumman Corp & Northrop Grumman Inc.
Profile picture of William B. Richards
William B. Richards
Advisor
Bill is a seasoned investment professional with 40+ years of experience in the global financial industry. He serves as a Director and/or Senior Advisor at the Jamestown Foundation, the Cerebral Palsy Americas Research Foundation and Rhymella.
5 more team members
Megan McElroy Rzezutko
Co-Founder & CEO
Kate Pentkowski
Co-Founder & VP of Product
Nasim Eftekhari
Technology Advisor
Jon Casey
Creative Director
Kevin Cimo
Creative Director
Amy Cohn
Advisor
Richard Henkel
Board Member & Advisor
William B. Richards
Advisor
Logo of Rhymella

Rhymella

Rhymella successfully raised $87,959 from 148 investors on May 1, 2018
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Profile picture of Avery Konda
Profile picture of Gerald Voie
Profile picture of Catherine Carrido
christian, Avery, Gerald, Catherine, and 144 others invested. 45 Reviews
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