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Problem
Great skin should be in everyone's reach
In a sea of complicated skin care solutions and multi-step beauty regimens, consumers are overwhelmed when it comes to shopping for simple, easy to use beauty products that deliver results.
Solution
Face care reimagined
LOOPS launched in 2020, delivering face mask products that target specific skincare needs for Gen-Z and Millenials.
Our customers are focusing on key moments in their life through high-tech, Korean hydrogel masks that work in 10 minutes (aka a loop).
Life is a loop. Now so is your face care routine.
Product
Meet our Loops
We kept our formulations simple. Every mask has 4 key ingredients and 4 key benefits so you know exactly what’s in it and what it’s doing for you. All are dermatologist approved for all skin types.
Made in South Korea, our masks are effective because they’re made with high-quality, proven ingredients which are delivered to your skin by our high-tech hydrogel mask material.
And it matters to us that our masks are clean: no parabens, no sulfates, no phthalates, no synthetic fragrances, and cruelty free.
Most importantly, we’ve made skincare that fits in with your life. Each of our masks is formulated around a moment in your day — from waking up to cleansing after a workout, from getting ready for a date to getting ready for bed, your skin needs different things at different times.
And because of our no slip, no mess design, our masks won’t slow you down. You can put one on and get back to your life in less than 10 minutes.
New product development
Expanded portfolio: LAYERS and LOCKS
Traction
Q4 2022 run rate
of $2.0M in DTC
Q4 DTC Revenue is up 106% YoY
LOOPS has generated over $2.6 M in Revenue since Launch and is projected to achieve $5.6 M in 2023, serving over 30,000 customers to date.
We have current placement at over 2,000 US retail locations:
- Launched at 450 Ulta stores in 2022
- Nationwide launch at 1,595 Target stores in February 2023
Creative partnership with Camila Mendes
A dynamic and versatile performer with a dominant social media presence, Mendes is quickly emerging as one of the entertainment industry’s brightest young talents. Known for her role as Veronica Lodge on the hit CW series Riverdale, Mendes is now venturing out in starring film roles, including: Netflix’s #1 trending film Do Revenge; the soon-to-be-released film, Música, for Amazon Studios where Mendes also served as an executive producer; Upgraded; Fairfax, where she voiced the character of Melody in Amazon Studio’s adult animated comedy series.
Key Press Articles
Customers
Incredible social reach via celebrity endorsements
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Business model
We're expanding from DTC into thousands of stores
We are currently in 450 Ulta stores, and are launching nationwide at 1,595 Target stores in February 2023.
Ulta Nationwide Rollout
- 450 Retail Doors Nationwide (August 2022)
- Variety Loop & Weekly Reset Eye Mask
- Weekly sell thru — 300% growth during holiday period
Online — Full Assortment Dream Sleep - Ulta Exclusive
- LOOPS received additional instore shelf space with the launch of the new Dream Sleep mask
- Launch Timing: January 2023 - Online; March 2023 - InStore
Target Nationwide Rollout
- Fleetwide Launch in Target on February 5, 2023
- 1595 Retail Doors + "Spring Newness” Online (second most widely distributed face mask at Target. Top mask generates $24M at retail).
- Q4 Category Growth at Target is up YoY
- 4 Best-Selling Hydrogel Face Masks (Each mask was chosen to align strategically with the needs of the Target customer)
- 360 Degree Marketing Plan
Vision and strategy
Building a transformative skincare brand
Loops Beauty financial growth model:
Key Initiatives: 2023 & Beyond
Retail Expansion
Hospitality
Independent Spas, Airport Vending Machines, Airline First Class Amenity Kits, Hotel Spas and Mini BarsLuxury & Fashion-Adjacent Retail
Net-a-Porter, Sephora, Space NK, DermStore
Influencer & Engagement Growth
Robust TikTok Strategy
Top Influencer Priority for 2023, Commerce Shop-In-App OppsEngaged DTC Community
Prioritize growth and engagement across the LOOPS Community utilizing Gen Z activity
International Expansion
• Australia, Europe, Latin America, Asia
Founders
Meg Bedford
CEO
A creative and growth-oriented leader, Meg has 18+ years of proven success building world class businesses and brands across the digital, growth, and marketing ecosystems. Beginning her career at Vogue and later working at TOM FORD, LVMH Americas, Pat McGrath, and TUMI, Meg has consistently led and pioneered many of the state-of-the-art digital practices used by today’s leading brands. Customer focused, data driven and digital-first, Meg excels at leading and building teams in high- growth environments to drive strategic results.
Summary
Why Loops? Why now?
