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Sienna Sauce isn't accepting new investments

Sienna Sauce’s deadline was July 1, 2020

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Logo of Sienna Sauce

Sienna Sauce

A mouth-watering, healthy choice for all your sauce needs
Women Founders Black Founders Food B2C Condiments
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Featured image of Sienna Sauce
$197,372
Raised
1,418
Investors
Successfully funded and closed on July 1, 2020.
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Closed on July 1, 2020. Information may not be up-to-date. Campaign closed on July 1, 2020. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Tyla-Simone's Wings LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Sienna Sauce Crowd SAFE Sienna Sauce Form C.pdf
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Hear from some of the 1,418 investors in Sienna Sauce


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Highlights


$100K+ revenue
Company had over $100K in revenue in the past 12 months
Bootstrapped
High traction without any outside capital
Profitable
Company has been profitable for the past 6 months
  • Successfully founded by a 16-year-old entrepreneur
  • ~$190K in revenue to date; 25,000+ bottles sold in 50+ retail locations
  • Raised $35,000 in funding from pitch competitions
  • 2x award-winning sauce at Sauce-A-Holic 2018-2019.
  • Featured in Inside Edition, ABC Houston, NowThis, and other blogs
  • Featured in World Food Championship 2019
  • Use promo code "REPUBLIC" to get 10% off of your order (one time use)

Problem


Many condiments on the market today are unhealthy

Condiments are a great addition to any meal. But for those who are health-conscious, it can be difficult to find a sauce that aligns with their health goals. Many condiments on the market today contain ingredients like high fructose corn syrup, which can be detrimental to health. Sienna Sauce wants to break that trend. 45 million Americans are on a diet and this number increases annually by 20%. That's why it is important to have healthier sauces like Sienna Sauce on the market.


Solution


A healthier alternative that is so good you won't stop licking your fingers

Sienna Sauce was created with your health in mind. Made with just a touch of sugar, Sienna Sauce is a great choice for those looking for bold flavor without the high fructose corn syrup and other unhealthy additives. Sienna Sauce is universal; it can be used on meat, seafood, poultry, and vegetables. Perfect for chefs or people who just love to eat .

Product


"Everybody go home! That is amazing" — CEO of World Food Championships


Mike McCloud, President and CEO of World Food Championships, was blown away by our sauce! Each flavor of Sienna Sauce is a callback to the founder's Brooklyn roots. With just a dash of Sienna Sauce, you can make meat, seafood, poultry, and veggies more delicious. Whether you're grilling or sautéing, Sienna Sauce is the prefect marinade, glaze, or dip. It goes on everything. 

Traction


Over 25,000 bottles sold to date

In 2019, we sold over 25,000 bottles of Sienna Sauce. Our product is currently available in over 50 retail locations throughout Texas and Mississippi and it is shipped to customers across the country.

 

Since launching, Sienna Sauce has been recognized for its taste and quality. The brand won “Best Sauce” in the 2018 and 2019 Sauce-A-Holic Fest, competing against 15 competitive brands! In 2019, our founder, Tyla-Simone Crayton, was one of only five youth entrepreneurs selected nationwide to present at the World Food Championships. She was also recently named one of the Top 50 Black Professionals and Entrepreneurs in Texas.


Sienna Sauce is gaining popularity every day. Our product has been featured in prominent media outlets like Inside Edition and Now This! In addition, our social media base has over 20,000 followers, ensuring that our brand is constantly growing.

Founder Tyla-Simone Crayton and Sienna Sauce have been featured in: 


Customers


5 star reviews on Amazon

"The taste was phenomenal and versatile from hot wings to hamburger topping. The only thing I did not like is that it ran out so soon. I'll have to buy 3-4 bottles at a time."

– Tino, Amazon Reviewer


"Wonderful sauce, so tasty, and low in sugars too! Everyone loved it! 

– Catherine Pfister, Amazon Reviewer


"Its coating ability is perfect for chicken and chops. Also the flavor is unique in that it's so bam when you taste it. It's not too spicy. It is just full of flavor." 

-Jay Carson, Amazon Reviewer

Business model


Sold by 60+ retailers and Amazon

Sienna Sauce currently offers 3 flavors that are retailed for between $7.49 and $9.95. Our products are distributed by over 60 retailers in Texas and Mississippi. Our products can also be bought from online retailers like Amazon.

  • Customers can download our Sienna Wings App.
  • Subscription Program available 2020 Q2
  • Retail over 60 stores 
  • Wholesale options available 
  • Online at www.SiennaSauce.com

Market


Trending towards healthy and delicious 

Tapping into a $28B market

The sauces & condiments market is valued at $24B in the United States. By 2021, the valuation is estimated to reach $28B. With the public's increased focus on health and wellness, the market is expected to shift in favor products that are both delicious and healthy. Due to this trend, it has become increasingly important for condiments to market themselves as gluten-free and all-natural. With its gluten-free and HFCS-free formula, Sienna Sauce is primed for growth. 

Competition


Sienna Sauce gives back to the community

Sienna Sauce is unlike its competitors in its commitment to the community it has grown from. We give back to the community by offering entrepreneurship opportunities to the youth. Unfortunately many youth do not have the access to educational opportunities that encourage them to grow their business acumen. Sienna Sauce provides them with the opportunity to learn how to make money for themselves. Participants can sell the sauce and make 40% of their profit, while learning more about sales, target marketing, the 5 P's and entrepreneurship. Sienna Sauce also donates sauce and the CEO volunteers her time by speaking to schools and organizations .

Vision and strategy


Get into 100 stores by 2021

We hope to be in over 100 stores by 2021 by expanding to 7 states on the West and East coasts. We are also in the process of expanding our brand with a kitchen apparel line that will include dishcloths, aprons and oven mitts. In addition,  we are coming up with new flavors, a spicy hot sauce, delicious new seasonings, and rubs.

Funding


Received $35,000 in funding from pitch competitions

In 2019, Sienna Sauce won the grand prize of $25,000 Side Hustle Showdown, a Strahan and Sara competition. In the same year, we received a $10,000 prize at the Revolt Pitch Competition. Prior to winning the pitch competition money, Monique Crayton, mother of the founder and CEO, left her job and used the $10,000 she had in her savings account to get the business started. After that was gone, there were many long nights of wondering how to keep the lights on. Year-to-date Sienna Sauce is a profitable company (with margins of 66-68%) and all of the money made has been put back into the business to continue funding new endeavors. 


Founders


Run by 16-year-old "Sauce Boss"

Tyla-Simone Crayton is the sixteen year old CEO of Sienna Sauce out of Houston, Texas. The young foodie relocated from Bedford-Stuyvesant, Brooklyn to the Sienna Plantation area of Texas, hence the brand name Sienna Sauce. In an effort to recreate a flavor of sauce she missed from back home, she experimented and stirred up some flavors that she found far superior! Tyla-Simone has always had a creative spirit and decided that selling sauce would be a great idea. In the spring of 2017, she launched Sienna Sauce from her home kitchen.

Tyla-Simone is an honor student at Texas Connections Academy (homeschooled) receiving awards in academic excellence and critical thinking.  Outside of the classroom, she speaks to the youth about entrepreneurship at least 3 times a month, works full time at her corporate office, serves as a board member of the Black History Club, a member of the American Sign Language club, and she is a community volunteer at the Sistership Foundation. 

Tyla-Simone has been interviewed on NowThis (1.4 million views), The Houston Black Pages - African America Business Directory (5 million views) Inside Edition (155k views), Pickler&Ben Show (1.3 million views), Good Morning America, ABC 13 Houston (3.2 million views), C-Span, KPRC-TV-Channel 2, Houston Chronicle, 97.9 The Box, 93.7 The Beat and by countless food bloggers and influencers. 

Tyla-Simone has received countless honors from many amazing organizations throughout Houston, including The Icon Awards, She is CEO, National Black MBA Association, and Top 50 Professionals & Entrepreneurs.

Tyla-Simone received a Pinnacle Award from the Greater Houston Black Chamber of Commerce as the first ever recipient to receive an award for Youth Entrepreneurship. 

Tyla-Simone has also received a Proclamation from the Fort Bend County Judge for her achievements and accomplishments in entrepreneurship. 

When she is not studying, filling orders, or promoting her brand Tyla-Simone, enjoys spending time with her mother, family, friends, and her dog Chloe.  

Her motto is “Live, Love, and Sauce it up!”

Deal terms


Valuation cap

$5,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Sienna Sauce occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$50

The smallest investment amount that Sienna Sauce is accepting.
Learn more

Funding goal

$1.07M

Sienna Sauce must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Sienna Sauce needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Tyla-Simone's Wings LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Sienna Sauce Crowd SAFE Sienna Sauce Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Sienna Sauce.
Invest
$250
Receive
  • Sienna Sauce Free 3 pack (shipped within the USA)
Invest
$1,000
Receive
  • New Product Sneak Peak Email
  • 10% off of Products for 1 year
Invest
$2,200
Receive
  • Inclusion in feedback group around new product launches
  • Sienna Sauce Proud investor T-Shirt
  • $50 Sienna Sauce Gift Card
Invest
$5,000
Receive
  • Sienna Sauce Proud investor T-Shirt
  • 15% off Friends and Family discount code for 1 year
  • New Product Sneak Peek Email
  • $100 Sienna Sauce Gift card
  • Limited (10 left of 10)
Invest
$10,000
Receive
  • Sienna Sauce Proud Investor T-Shirt
  • $200 Sienna Sauce Gift Card
  • 15% off Friends and Family discount code for 2 years
  • New Product Sneak Peek Email
  • Receive samples of new products
  • Limited (5 left of 5)
Invest
$25,000
Receive
  • Sienna Sauce Proud Investor T-Shirt
  • $200 Sienna Sauce Gift Card
  • 15% off Friends and Family discount code for 2 years
  • New Product Sneak Peek Email
  • Receive samples of new products
  • Help create a new sauce with the Sauce Boss under the Sienna Sauce Product Line
  • Limited (2 left of 2)
Invest
$50,000
Receive
  • Sienna Sauce Proud Investor T-Shirt
  • $200 Sienna Sauce Gift Card
  • 15% off Friends and Family discount code for 2 years
  • New Product Sneak Peek
  • Receive samples of new products
  • All travel expenses paid to have dinner and 1:1 strategy session with the founding team
  • Limited (2 left of 2)

Why others invested

See all reviews (0) See all (0)

Sienna Sauce was a runner up in my pitch competition and I really liked tracking this company. I invested in Sienna Sauce because I back startups that have domain expertise, resiliency, and a roadmap that I believe could potentially lead to success.

Profile picture of Chamillionaire
Chamillionaire
Active investor
about 5 years ago

I believe in nutrition and I believe we should learn about the food we eat and create self-awareness of our health in order to help the world.

Profile picture of Kris Janvier
Kris Janvier
Active investor
about 5 years ago

I believe in supporting those who seem to have a true passion behind what they are doing. I cried watching the videos on the investment page and wanted to support you on your journey and as and investor, ride the wave with you as well. 😁

Profile picture of Bernard Reed
Bernard Reed
Investor
about 5 years ago

About Sienna Sauce

Legal Name
Tyla-Simone's Wings LLC
Founded
Nov 2017
Form
Texas LLC
Employees
0
Website
siennasauce.com
Social Media
Headquarters
Google Map location of of Sienna Sauce
7322 Southwest Freeway , Houston, TX
Headquarters
7322 Southwest Freeway, Houston, TX, United States 77036

Sienna Sauce Team
Everyone helping build Sienna Sauce, not limited to employees

Profile picture of Tyla-Simone Crayton
Tyla-Simone Crayton
Founder and CEO
Featured in Superheroes · Read
Profile picture of Monique Crayton
Monique Crayton
COO
Tyla-Simone Crayton
Founder and CEO
Monique Crayton
COO

Press

16-Year-Old Teen Proves She's the 'Sauce Boss' at World F...
Inside Edition Inside Edition
·
Feb 1, 2020

In a room full of powerful food executives, Tyla-Simone Crayton was in her element. Without an ounce of nerves to be seen...

16-Year-Old Houston Entrepreneur Aspires To Be The Queen ...
Houston Public Media Houston Public Media
·
Jan 17, 2020

Tyla-Simone Crayton sold more than 50,000 'Sienna Sauce' bottles last year. Tyla-Simone Crayton was eight years old and l...

Meet the 46 most fascinating Houstonians of 2019
Houston Chronicle Houston Chronicle
·
Dec 4, 2019

Here are the athletes, restaurateurs, business owners and philanthropists who dominated Houston headlines this year What ...

REVOLT Pitch Competition winner Tyla-Simone Crayton talks...
REVOLT REVOLT
·
Dec 3, 2019

The REVOLT Summit in Los Angeles went down on Oct. 25 - Oct. 27 and it was definitely the place to be for aspiring entrep...

Press Release - GHBC Honors Tyla-Simone Crayton at 2019 P...
Greater Houston Black Chamber Greater Houston Black Chamber
·
Sep 27, 2019

GHBC honors teen CEO and co-founder of Sienna Sauce Tyla-Simone Crayton as the inaugural honoree of the Pinnacle Young En...

15-year-old 'sauce boss' talks about award-winning Sienna...
CW39 Houston CW39 Houston
·
Sep 10, 2019

Tyla-Simone Crayton is only 15 years old, and she's already a boss- a "sauce boss" at that! The proud owner of Sienna Sau...

15-year-old Missouri City teen wins $25K for wing sauce b...
ABC13 Houston ABC13 Houston
·
Sep 10, 2019

MISSOURI CITY, Texas (KTRK) -- While most teens are focusing on the new school year, one high school student is focusing ...

Missouri city teen wins $25K for her self-made business o...
HoustonChronicle.com HoustonChronicle.com
·
Aug 20, 2019

"It just made me have an ah-ha moment of how far that we have actually come as a business, as a company, just moving from...

This 15-Year-Old "CEO Sauce Boss" and Her Mom Went From H...
YouTube YouTube
·
May 6, 2019

This business-savvy mother-daughter team is finger-lickin' fabulous! Tyla-Simone Crayton is the 15-year-old CEO of Sienna...

Teen making $8,000 A MONTH after cooking up her own hot s...
The London Economic The London Economic
·
Jan 31, 2019

The London Economic | Teen making $8,000 A MONTH after cooking up her own hot sauce business from scratch | Good News

This 15-year-old "Sauce Boss" from Missouri City is her o...
Houston Chronicle Houston Chronicle
·
Jan 24, 2019

Every time someone asks 15-year-old and self-made businesswoman Tyla-Simone Crayton if she likes to cook, her answer is a...

Some Of Our Favorite Feel-Good Stories From 2019
NowThis News NowThis News

Happy New Year! As we take on 2020, we're sharing some of our favorite feel-good stories that we're sure will help kick o...

Show all
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Sienna Sauce

Sienna Sauce successfully raised $197,372 from 1418 investors on July 1, 2020
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Profile picture of Algernon Quattlebaum
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Chamillionaire, Algernon, Jacob, Gregory, Ivory, and 1413 others invested. 525 Reviews
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