Technology has become more important in beverage alcohol in recent years, for both on- and off-premise operators. But the...
Problem
People are not happy with takeout
COVID-19 has accelerated the problem!
Food takeout is a big business but despite the rapidly growing demand for off-premise dining options, most takeout experiences are dissatisfying, leaving customers frustrated by long wait times, expensive fees, and limited options.
Solution
SWIPEBY: Drive-thru comfort at your favorite restaurant
We turn your favorite restaurants into a virtual drive-thru
SWIPEBY gives customers direct access to their favorite local restaurants through easy mobile ordering and convenient curbside pickup. Our service is free for app users, with no onerous fees or hidden costs.
Restaurants can optimize their operations with our platform’s geofenced arrival notifications and easy menu upload and customizations software to provide an excellent takeout experience for their customers without onerous revenue sharing or paying high monthly fees.
SWIPEBY offers the best experience to both operators and their customers out of all the off-premise vendors.
Product
Turnkey curbside service platform for restaurants.
Free curbside pickup for eaters.
The SWIPEBY experience was created after careful study of the unique needs of on-the-go eaters and the growing challenges facing restaurant operators as they navigate growing demand for off-premise dining options. Our platform has leveraged these insights into valuable features that give guests a quality experience while helping operators optimize staff, overhead and off-premise operations.
Experience SwipeBy in 4 easy steps:
1. Download the app.
2. Choose your restaurant menu.
3. Select curbside pickup at checkout.
4. Arrive and they bring the food right to your car.
It's that easy!
Key SWIPEBY features:
- Easy online ordering and geo-fenced arrival for a smooth, contactless transaction
- Order batching: Our algorithm will auto adjust prep times based on kitchen capacity and demand
- Proprietary coupon and discount system for restaurants to drive traffic and increase orders during low volume times
- Real time, customizable menu adjustments and full-service merchant portal for restaurants
- Pre-order (order scheduling) capability for more flexibility
Future features (plan to rollout in August / September):
- Predictive traffic / arrival time - orders are updated in real time based on factors like weather and traffic - for maximum food quality and integrity
- Web ordering plug-in -> Restaurants can take online orders via their own website powered by SWIPEBY
- Virtual Kiosks-> Restaurants can offer 100% contact & touch free kiosk service inside their store, powered by SWIPEBY
- Advanced dashboards / analytics for participating merchants
Traction
In 25+ states and adding new restaurants every day
SWIPEBY has seen massive growth since our 2019 launch. We’ve expanded nationally and have a pilot program in Germany. Pre-COVID-19 we saw 17% MoM growth in orders. From Q1 2020 to Q2 2020 we have had a 1,380% growth in volume. In May we passed $20K+ in net-revenue, surpassed $100K weekly GMV, and acquired 10K+ new users.
Our footprint across the U.S. :
Just a few of our restaurant partners:
Strategic Partnerships:
SWIPEBY is working with strategic partners like Performance Food Group (PFG) to reach more restaurants. PFG is actively recommending SWIPEBY to their more than 125,000 customers.
In the news:
On the stage:
Presentations & Pitches
Customers
On-the-go eaters looking to simplify their takeout experience
The traditional takeout model no longer makes sense for on-the-go customers. It’s cumbersome and lacks consideration for accessibility needs, time crunches, child supervision or other factors that could make getting out of the car a non-option. Our platform was created to bridge this gap, allowing people on-the-go to order their favorite meals from their favorite restaurants without having to worry about leaving their vehicle.
Customers love the convenience
According to recent surveys, over 80% of SWIPEBY users receive their food in 3 minutes or less.
And over 90% of users surveyed rated the app 4 to 5 stars.
Seriously, our customers really, really love the app...
I LOVE this app. I have a baby, and it’s too much trouble to get him in and out of the car for just 30 seconds to pick up an order. I hope you expand to every single restaurant in Winston Salem and Clemmons. Brilliant idea! Two thumbs up! | |||
"It was so useful to be able to run and grab food from somewhere that didn’t have a drive-thru." | |||
“...I just signed up and used it for the first time. As I drove up, my order was bring brought out ahead of other cars in line waiting (who must of called in their orders). This was so good I will be tempted to use it more often than I should!” | |||
"Wish more places would use it. Preferred to UberEats." | |||
"Love the app! I can’t think of anything I would do to improve it, it’s great!" | |||
"LOVE this service, and recommend it to everyone." |
Our restaurant partners love us too!
“...I have to say overall, I like SWIPEBY’s menu editing THE BEST out of Postmates, Grubhub, and Door Dash. The ease of use of your menu creating makes it so simple and doesn’t send you all over the place when creating modifers..ect...It is so helpful.” ~ Leroy Fox Kitchen & Cocktails |
SWIPEBY and curbside pickup has allowed us to offer a low touch point takeout solution to our guests. We are seeing a strong uptake in orders and guest satisfaction” ~ Mike Targett Owner of the Loop |
“SWIPEBY has been an amazing corporate partner, both in terms of helping us grow our brand from an early stage restaurant concept to a multi-unit success, as well as working with our customers to make their dining experience as easy and enjoyable as possible. SWIPEBY has solved a problem that has plagued busy diners for years by connecting them to easy takeout from our restaurant while connecting us to revenue and a customer base that we might otherwise have missed.” ~ Nathan, CoFounder |
Business model
A profitable business model, while still being merchant friendly
We take 4.5% + $0.45 per transaction, which is one of the lowest fees in the off-premise market, and makes us a true partner to restaurants.
SWIPEBY uses a new formula within the delivery/take out revenue model. We have a 4.5% revenue share with partnering restaurants in place of high fees and onerous monthly subscriptions. This lowers our partners overall costs and increases our transactions.
The curbside fund
SWIPEBY does not charge convenience or service fees to the eater but we do give them the opportunity to support the restaurant industry through the Curbside Fund.
Users have the option to contribute 6.5% of subtotal or $3.50, whichever is lower, during checkout. It's that simple.
All contributions to the Curbside Fund are reinvested back into our partner restaurants in the form of technology and marketing resources as they focus on digital transformation to better serve their customers.
Contributing to the fund is 100% voluntary yet over 50% of our app users are participating!
We empower restaurants
Because our system is built on hyper scalable technology that empowers restaurants to provide off-premise service, we never "touch the food" or deal with delivery, removing any costs for insurance, driver pay or other high overhead factors.
SWIPEBY
Delivery
Sources: Quartz , in app information, restaurant interviews –based on UberEats
Market
Tapping into three multi-billion dollar markets
SWIPEBY occupies a unique niche within three huge markets:
1) The restaurant industry, 2) off-premise restaurant sales, and 3) online food delivery. With our current traction, we believe we will exceed over $2M+ in total revenue by the end of 2020.
Perfect timing: 4 reasons timing is on SWIPEBY's side.
1. Restaurants rely on 3rd party platforms:
Delivery has invested billions of dollars into educating restaurants to adopt 3rd party platforms as a revenue channel.
2. Off-premise demand is constantly increasing:
Demand for takeout is growing rapidly.
3. Curbside pickup has become mainstream:
Retailers and mega-chains have educated customers on the value of curbside pickup / click & collect. -> eg. Walmart Super Bowl tv ads
4. Onerous fees fatigue as price sensitivity increases:
Restaurants are pushing back on high delivery revenue shares and eaters are pushing back on onerous service fees.
Competition
First to market competitive edge
Curbside service is a proven model and in need of an aggregator that offers fully automated curbside pickup, without onerous fees.
Delivery and traditional takeout do not offer their customers fully automated curbside pickup as an aggregator. We fill that void, making SWIPEBY a first to market product that occupies an unforeseen niche within the proven curbside pickup model.
For operators, SWIPEBY is one of the only turnkey solutions available, allowing restaurants to begin onboarding in minutes. The majority of the competition requires extensive integration and taxing development investments, making the onboarding process slow and expensive.
Vision and strategy
$22M in gross volume by the end of the year
By EOY 2020 we plan to have accrued $22M in gross volume, 90K+ monthly eaters across 35+ states and 2K+ restaurants. As our brand continues to grow and more restaurants partner with us, we plan to break even by Q4 of 2020.
Funding
$1M+ raised to date
Last seed round closed in February 2020
SWIPEBY is proud to not only be founded by private capital but to also be a past recipient of the highly competitive North Carolina NCIdea Seed Grant ($50,000) and part of the inaugural cohort member of Winston Starts, a competitive incubator.
In total SWIPEBY has been raising $1m+ in funds:
- Initial founder investment
- NC Idea Seed Grant
- Outside investment with convertible notes
- A seed round
We plan to use this money, along with our current seed round, to fund our expansion strategy.
Founders
Our team
Carl Turner
Carl founded SWIPEBY during his final semester at Wake Forest University where he graduated with Bachelors in Finance and Computer Science. He was born and lived most of his life in Berlin, Germany and had the honor to gain experience before SWIPEBY working with Google (Hamburg), A.T. Kearney (Dubai) and The Boston Consulting Group (Kuala Lumpur) and co-founding SEON, a startup democratizing access to fast security response.
The Board of Directors
Barbara Daliri Freyduni
Barbara is a European marketing and sales executive, with 29 years of experience. She is the Global SVP Marketing & Sales at Zalando, Europe's largest online platform for fashion with 33 million consumers in 17 countries. Prior, Barbara served as the CMO Western Europe at Microsoft, and as Director of Marketing at Netflix for Central Europe.
Doug Young
Doug Young is a serial entrepreneur and Angel investor, specializing in the design, development, and application of disruptive technologies. His technology companies were all acquired by Fortune 100 / 500 companies.
Tony DiBianca
Tony DiBianca is an accomplished developer, holding multiple patents, and passionate about entrepreneurship. He worked for Xerox and DuPont- Xerox Imaging before founding Phone Tree at age thirty, which led to his assistance in the creation of both School Messenger and Call Pointe
Rich Noll
As Chairman of the Board from 2009-19 and CEO from 2006 to 2016, Mr.Noll increased Hanes Brands (NYSE:HBI) market cap from 2 to 10 billion. Mr. Noll has also served as a member of the Business Roundtable as well as Lead Director of The Fresh Market.
SWIPEBY TEAM
Corey Paul - Sales
Corey comes from an entrepreneurial background, bringing a passion for sales and marketing. Prior to joining SWIPEBY, Corey co-founded an early dot com, guiding it to over 100k unique local users; built a successful auto wholesale business; and completed a life long passion project Writing, Directing and Producing an award-winning feature film titled "Life Changes Everything".
Nathan Pieratt - Marketing
Nathan is an award-winning creative director with 15 years of experience developing marketing strategy for major brands like AT&T, Frito-Lays and Walmart. Nathan holds an MFA in design from Savannah College of Art and Design and an M.S. in integrated marketing from the University of West Virginia.