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Institutional
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Wallet Manage your digital assets Mobile app Available on iOS or Android Learning center Explore investor resources FAQ Get your questions answered
Growth capital solutions
Capital fundraising Raise on Republic Tokenized assets Design, launch, manage tokenized assets Sharedrops Gift equity as a reward Founder Academy A complete guide to raising funds
Web3 services
Advisory Access veteran web3 advisors Infrastructure Stake your digital assets
Tokenization Deploy your assets on-chain
Institutional services
Republic Capital In-house Venture Capital fund
Broker dealer Regulated capital services

The Cru isn't accepting new investments

The Cru’s deadline was April 19, 2023

Follow the company to stay updated on their progress, including future investment opportunities


Explore new investment opportunities:
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Logo of The Cru

The Cru

Helping women meet their life goals — and helping companies retain them
B2B Black Founders Women Founders Software SaaS Diversity & Inclusion
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Featured image of The Cru
$104,813
Raised
322
Investors
Successfully funded and closed on April 19, 2023.
Invest in The Cru

Open for investment

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Co-investors
Bloomberg Beta
Early-stage VC
Venture fund focused broadly on the future of work, and inspired by Bloomberg as a template for startups. Investors in Kaggle, Meetup, Slack, Codecademy, and Flexport.
Bloomberg Beta also invested in:
Companies
The Fund
The Fund is a first-of-its-kind early-stage venture fund created ​by founders for founders​ to support the next generation of entrepreneurs.
The Fund also invested in:
Companies
Precursor Ventures
VC firm based in San Francisco
Precursor Ventures is an early-stage venture firm focused on classic seed investing. Since its founding in 2015, they have invested in more than 200 companies across software, hardware, consumer and enterprise. Their focus is on entrepreneurs entering into new markets solving the toughest problems.
Pitch Updates Reviews 40
Invest Invest in The Cru
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Closed on April 19, 2023. Information may not be up-to-date. Campaign closed on April 19, 2023. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Vision and strategy Impact Funding Founder Summary
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by TheCru II, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
The Cru Crowd SAFE The Cru Form C.pdf
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Hear from some of the 322 people reserved or invested in The Cru


Show more

Highlights


$1M+ raised
Company has previously raised over $1M in capital
Leading VC-backed
Company is backed by a leading VC firm
Notable angel backing
Company is backed by a notable angel investor
  • Helping companies retain talent through community, data and insights
  • Recently acquired The Mentor Method founded by Janice Omadeke
  • $5M raised from VCs including Betaworks, Bloomberg Beta & Fearless Fund
  • Members employed by Venmo, AmEx, Nestlé, Sony, Gap, Coca Cola, Amazon +
  • $8M pipeline | $696K ARR | 91% retention
  • Founder: NYT bestselling author & one of Entrepreneur’s 100 Powerful Women

Problem


"Women in the middle" are looking for professional connections and support

Women “in the middle” who are managing change in their lives crave new meaningful relationships, but don’t have the bandwidth to figure out where to find them.

Companies struggle to retain this critical pipeline to senior leadership.


—
In a changing world, women need
connection more than ever:
—


Solution


We help women realize their intentions...

...and help companies skyrocket their potential.

To retain women in the middle, employers must provide talent with the meaning, growth and community that they need to thrive.

The Cru is an affordable and structured way to help women in the middle build meaningful relationships with like-minded peers, diversify their network and realize their life goals.

Product


Meet your Cru




The Cru engages high-level leaders to provide inspiration and advice for members.



Learning topics include:

  • How to negotiate
  • How to master sales
  • How to be an effective manager 
  • How to communicate digitally 
  • How to find and leverage a mentor


Traction


$8M pipeline, $696K ARR, with stellar leaders and customer base


—
Where our customers are employed
—

Our members are employed by the world’s largest corporations, most innovative startups, and groundbreaking non-profits.

Customers


We understand
"women in the middle"


—
...And we understand HR leaders,
while companies struggle to retain
this critical pipeline to senior leadership:
—


—


“My Cru has helped me to acknowledge that I needed to learn more about money, budget, secure a six-figure salary, and qualify for a home loan. I’m the first one in my family to be approved for a home loan. When I told my mom, she screamed.”

Business model


Our two-sided model helps us deliver unique insights

The Cru will become the largest
database of women’s goals.

We deliver aggregate engagement metrics and proprietary insights to inform a company’s Human Capital and Diversity, Equity & Inclusion strategies. Our data helps leaders to measure the acceleration of their talent to ensure ROI.


Market


Our demographic represents $5T in buying power


Vision and strategy


We're building out product to launch The Cru into the stratosphere

Our secret scale weapon is the Cru Guide. Key product investments will allow Cru Guides to onboard and support members faster, unleashing our growth potential.

Impact


Helping women
unleash their potential

The mission of The Cru is to help women realize their personal and professional goals. Over 7,000 have been uploaded to our platform — from earning a promotion to paying off student loans and publishing books. 92% of members feel The Cru has helped them to be successful in achieving their goals. We're here to help women unleash their potential.

Funding


Backed by an elite group of VCs who believe in our success

And by angel investors from
LinkedIn, Meetup and more.


Founder


Summary


Hi, it's Tiffany. Thanks for your participation in this round. There are two final things I wanted to share:

First, my life's work is advancing women and girls. It's pretty much why I'm on the planet. So the world will get a return on any investment you make in me as a founder.

Second, The Cru was featured on the podcast, The Pitch. Listen until the very end. Three out of five investors committed on air. At the time, we were the only company who had that many investors commit on air and actually invest. In fact, all three of them — Charles Hudson(Precursor), Elizabeth Yin(Hustle Fund) and Jenny Fielding(The Fund) — have followed on in a subsequent round. They believe in this company. I hope you do, too.

Deal terms


Valuation cap

$8,750,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Minimum investment

$100

The smallest investment amount that The Cru is accepting.
Learn more

Maximum investment

$100,000

The largest investment amount that The Cru is accepting.
Learn more

Funding goal

$500K

The maximum amount the offering can raise is $500K.
Learn more

Deadline
The Cru needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

Nominee Lead

Chief Executive Officer of TheCru II, Inc. (currently Tiffany Dufu)

Will direct the Nominee on certain matters like voting, amendments and conversions affecting the security.
Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by TheCru II, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
The Cru Crowd SAFE The Cru Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in The Cru.
16 investors
Invest
$2,000
Receive
  • One membership to The Cru for you or someone you know. This is a unique opportunity as matching is now limited to current members and corporate customer employees.
  • Limited (9 left of 25)
Invest
$10,000
Receive
  • A virtual keynote by Tiffany Dufu at your company event based on her bestselling book, Drop the Ball: Achieving More by Doing Less. According to foreword contributor, Gloria Steinem, "Drop the Ball is important, pathbreaking, intimate and brave."
  • Limited (5 left of 5)

About The Cru

Legal Name
TheCru II, Inc.
Founded
Aug 2019
Form
Delaware Corporation
Employees
5
Website
thecru.com
Social Media
Headquarters
Google Map location of of The Cru
6 MT MORRIS PARK W , New York, NY
Headquarters
6 MT MORRIS PARK W, New York, NY, United States 10027

The Cru Team
Everyone helping build The Cru, not limited to employees

Profile picture of Cindy Sperling
Cindy Sperling
CFO
Profile picture of Nate Bourgoin
Nate Bourgoin
Advisor
Profile picture of Elisa Camahort Page
Elisa Camahort Page
Advisor
Profile picture of Evan Cohen
Evan Cohen
Adviser
Profile picture of Aisha Ishak
Aisha Ishak
Adviser
Profile picture of Scott Samios
Scott Samios
Adviser
Profile picture of Janice Omadeke
Janice Omadeke
Adviser
4 more team members
Cindy Sperling
CFO
Nate Bourgoin
Advisor
Elisa Camahort Page
Advisor
Evan Cohen
Adviser
Aisha Ishak
Adviser
Scott Samios
Adviser
Janice Omadeke
Adviser

Press

Fearless Fund And The Cru Team Up With Tory Burch Foundat...
Forbes

Fearless Fund, the first venture capital fund founded by women of color for women of color, has partnered with peer coach...

The Cru Wants Companies To Tackle Loneliness And Boost Yo...
Forbes

For women rising up the executive ladder, especially women of color, ambition can be a lonely pursuit. In a 2018 McKinsey...

Networking Got You Down? Try A Cru Instead
Forbes Forbes

Empathy can actually make us bad accountability partners. When we ask a person for advice they put themselves in our shoe...

Logo of The Cru

The Cru

The Cru successfully raised $104,813 from 322 investors on April 19, 2023
Profile picture of Joan Bajorek
Profile picture of Mike Malloy
Profile picture of Jennifer Glazer
Profile picture of Karen Rands
Profile picture of Elizabeth Medina
Joan, Mike, Jennifer, Karen, Elizabeth, and 317 others invested. 40 Reviews
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