We asked ourselves:  'What's in these spiked seltzers?'

We learned 3 things that disturbed us.  First, the alcohol base for these seltzers is 'fermented cane sugar', yikes!

Second, after reading "The Dorito Effect", which exposes the murky world of 'natural flavors' in food, we realized every seltzer on the market was full of them.  In fact, 'flavors' are the 4th most common ingredient in our food and drinks behind sugar, salt, and water.  Each flavor can have over 100 ingredients, shocking!

Lastly, ingredients are not required to be listed on alcoholic products and if you choose to list your ingredients, you cannot list sugar content.  There is zero transparency into what people are consuming and we do not think this is okay.

Volley prides itself on transparency 

Our mission is to pioneer The Clean Drinking Movement™ by creating the first RTD made with only 3 real ingredients; and by leaving the outdoors better than we found them through our partnership with Leave No Trace.

We created Volley as the cleaner alternative for consumers, something we felt proud to drink — one that tastes real and is actually made with real ingredients.

"Volley actually tastes like it contains real
ingredients and that's not something I can say
about most spiked seltzers, which tend to have
an artificial aftertaste."  -Thrillist

Food for thought: many seltzers claim to use real juice. If that is the case, why are those drinks clear? We use real fruit with real color.

The clean tequila seltzer

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• The Cleanest Spirit

  Volley uses premium blanco tequila from the highlands of Jalisco. Dietitians recommend tequila vs. other spirits.
• The Cleanest Can
  The first spiked seltzer to use protective foil. Studies show high germ counts on unprotected cans on shelves, including mold. In a time of heightened sanitary concern, we see safety as paramount. We own this custom machine to apply the foil topper.  The foil Is a premium differentiator and opportunity for consumer engagement with below-foil messaging.
• Organic Juice
  Volley avoids mysterious additives known as 'natural flavors' which can have over 100 ingredients. We settled on one, organic juice.
• Can with a Cause
  Volley is a proud partner of the Leave No Trace Center for Outdoor Ethics, a nonprofit dedicated to protecting the outdoors.

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The 4-pack

Retail distribution through Whole Foods, Costco, & more

• #2 SKU in Whole Foods Market FL statewide behind High Noon (industry leader). Outperforming White Claw, Cutwater, Ranch Rider and Onda, according to Nielsen's.
• Included in Whole Foods core program + National Summer Program
• Notable chain customers: Whole Foods, Costco, Total Wine, Liquor Barn, Lukes Liquor
• Distribution partnership with Reyes Distributing and Breakthru Beverage
• Notable chains in review

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Our Community

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The Volley advocate community is strong and growing — comprised of passionate professionals and creators in the health, wellness ind fitness industry that together add up to over 1 million dedicated followers on social media. We are all on this mission together and are excited about growing this community with you.

Being a part of and giving back to our community is so important to us. Our team gathers to clean up spaces, practice yoga at our tasting room and kick some butt in the boxing ring, among others. Check out our events schedule here to join!

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Buzzing with press

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Volley's press since our launch in July 2020 has been non-stop. The brand continues to get attention in all trade and consumer press across online articles, magazine features, podcasts, and social media.

*See below for links to more press

"Best tequila
seltzer I've had."

"Actually tastes like what it says it is, cannot drink other seltzers now."
-Jeff M.

"Best tequila seltzer I've had."
-Leor B.

"I LOVE this tequila sparkling water infused with real flavors!  Deliciously refreshing. Hard to drink just 1!"
-Vicki S.

"Love the taste, love that it is a healthier choice as there are only 3 ingredients!"
-Ann B.

"Love Volley, especially the lime and ginger. So refreshing, and none of the aftertaste or too-strong fake flavors that other seltzers have. Just ordered more!"
-Emily N.

"If you love tequila, particularly palomas, and you want a light refreshing summer drink in the convenience of a can, there is nothing better than Volley Sharp Grapefruit! Zero artificial sweetness aftertaste that all other hard seltzers have"
-Doug L.

"Literally will never be without a case or two. It is delicious and clean drinking! No natural flavors!! No preservatives!! No chemicals or corn sugar!! I mix it with grapefruit Volley over ice with extra limes!"
-Tonya G.

"I gambled and ordered a case of this without having tasted it before, and I am so glad that I did. I have been very sensitive to any gluten for years and more recently during menopause I have found that I am also rather sensitive to cane sugar. I thought it was alcohol sensitivity too, but I dont feel so fuzzy headed and dragging the day after drinking this delicious tequila beverage. Most hard seltzer products are made from some weird sugar-based alcohol (not even a nice rum taste though). I found one product that was made from gluten free grains but then they sweetened it with stevia and it tastes excessively sweet like soda. Gluten free beers now taste heavy and yeasty to me so I dont drink beer anymore. If you prefer a dry, adult flavor this grapefruit Volley is worth a try. It is light, a tad tart, and crisp. I appreciate having a canned product that I can bring on a picnic or to a party. I will definitely order this again."
-Stacey K.

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The Volley demographic

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We skew heavily towards millennials, who are the largest adult generation, with tequila and spirit-based RTDs being top sellers among this demographic.

• 44% of US alcohol drinkers say they try to “select the healthiest alcohol option,” and 44% also like to review the nutritional information before drinking, jumping to a sizable 57% of 22 to 54-year-olds

Growing margins in 2023

Volley is focused on building a sustainable, profitable business. Margin increasing in 2023 to 60% with 2 month cash cycles. Case sales depletions follow industry trends with peaks in Q2 & Q3. 

Volley plays in the intersection of the highest growth categories in alcohol

2021 tequila category revenue growth. Forecast to surpass vodka as #1 spirit category by revenue in 2023.

2021 RTD category growth. Fastest growing spirit beverage category.

Tequila and spirit-based RTDs are the top sellers among millennials. Millennials are the largest adult generation (25-41).

"Today's consumer not only seeks out convenience but also quality...

...resulting in opportunities for trade-up alternatives for RTDs — something which is yet to be fully realized."

-Brandy Rand
COO, Americas IWSR

Pioneering The Clean Drinking Movement™

We're fully focused on building deeper distribution rather than spreading wider distribution at this stage. Our goal is to leverage proof of concept to onboard national chain partners to grow our state footprint through.

Up next:

• Multi-state openings through chain partnerships
• Product line expansion: flavor and pack sizes
  
  

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Use of funds

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A Can with a Cause

We believe a beverage brand can be more than momentary enjoyment. Volley is committed to leading the push for quality, transparency and corporate responsibility. That's why we partner with Leave No Trace.

Together with LNT, we will continue to fund outdoor educational events as well as clean-ups of public spaces, such as beaches and parks.

By working with the public and those managing public lands, LNT focuses on educating people — instead of costly restoration programs or access restrictions — as the most effective and least resource-intensive solution to land protection. 

Learn more here.

Camila Soriano
& Christopher Wirth

Camila Soriano, CFA
CFO, wife, mom
@camilamsoriano
Prior: American Cocktail
Co, Wells Fargo, Coca Cola's Business Development team.

Christopher Wirth
CEO, husband, dad
@cbwirth
Prior: Founder of American Cocktail
Co. a 7-figure cocktail mixer business with a private label and subscription box arm.

We as consumers
deserve so much better

Volley is about pioneering The Clean Drinking Movement™ through quality, transparency and fun.

If you believe food should be made from food, join us. 

If you believe alcoholic products should be required to list ingredients, join us. 

If you believe sugar should not be forbidden from alcoholic labels, join us.

This is a consumer-driven movement; sign up and write yourself into our story, and let’s make some noise.