• Vreo is changing how the gaming entertainment industry is monetized with embedded advertising
• The VREO Token grants access to developers to use Vreo products, and receive discounts and preferential treatment on in-game ads.
• Eliminating the $19B problem of advertising fraud through blockchain technology
• Gaming is the biggest entertainment industry at $122B
• Already have potential gamers reach and advertisement budget through signed partners
• Released plugin for top gaming development engines (Unreal and Unity) and will start a closed beta in Q1 of 2019
• Taking on advertising in the PC, VR,console, and mobile games markets
• Diverse, international and proficient team with a strong gaming background (brought LaserTag into the German market and running a company with up to EUR 500 million in yearly revenue)

Vreo is your in-game advertising solution

With Vreo, advertising can be embedded directly into the software to be part of the surroundings without interrupting the experience. Advertisers can present and deliver ads while the developer generates revenue.

Vreo’s cost-per-quality-view algorithm and use of blockchain technology allows a transparent, fair and secure monetization to cover the increased costs of developments.

Vreo means:

1. no increased financial strain for customers
2. more reach for advertisers
3. a new way for developers to monetize their projects continuously through non-interrupting, embedded ads, shifting revenues away from one-time sales and towards steady incomes

And most importantly, produced content will increase in quality and longevity, as happily returning customers provide more income than those who bail out.

Vreo is good for everyone

Vreo brings all 3 participants— the player, the advertiser, and the developer— of the gaming market together. Its marketplace approach enables easy access and demanded scalability. The PlugIn integration to graphical engines eliminates boundaries of devices, and lastly, blockchain technology provides substantial reduction of ad fraud.

 We have two different tokens. The one offered in this offering (VREO) can be exchanged publicly and represents what we call “Proof of merit”. The other is used by our platform's customers (VIT) to ensure our in-game advertising solution can be made as transparent as possible. The token mechanics are designed with velocity in mind, and incentivizes to hold the VREO long-term, reducing available market supply.We make each view of an advertisement a unique transaction, therefore anyone issuing, placing or actually viewing an advertisement will perform transactions. This ensures the utmost open and transparent level of economic interaction imaginable today.

MeritCoin (VREO) is like a membership access used to access certain benefits from the Vreo marketplace. For example, companies can get a discount on the fees they owe to Vreo if they hold at least a couple of thousands units of VREO. Holding VREO also grants access to more features like our market intelligence, preferential matching and the opportunity to advertise within our marketplace.

Developers and advertisers can also use VREO to promote a game to gamers registered with the Vreo marketplace. Each VREO grants the right to advertise to one Vreo gamer a month. Once used, the tokens are locked up for a month; after that, they can be used to create a new promotion.

Any tokens that are not sold will be burned.

The ViewToken (VIT) can only be attained by Vreo customers, and helps our unique embedded in-game advertising solution remain as transparent as possible. To achieve this goal, we break in-game impressions into fractions if the view is not as favorable as it could be for an advertiser. This solves a big challenge of in-game advertising: the grey area around impressions of doubtful quality.

Game developers and advertisers need to foresee their future expenses and income accurately. Therefore, ViewToken (VIT) will be used as a system token that represents a countable quality ad impression that will be stored immutably on a blockchain. The score represented by VIT will be the basis for the calculation of the price to be paid between the game developer and the advertiser.

Launch partners will help us reach gamers around the world 

Thanks to our vast network of Launch Partners we have already garnered a notable potential reach of gamers across the world and have built a growing advertisement budget.

Daniel Gäbler, Crenetic Publishing 
"This innovation and the easy-to-handle plugin convinced us to use the solution as soon as possible in our games. In times of a steadily growing freetoplay games market VREO has the potential to revolutionize the games advertising market and open up new ways to generate revenue."

Michael Reichert, Sviper 
"The biggest benefits we see are the embedded integration of ads as well as the trust&transparency the Vreo solution provides. We are looking forward to toying around with the possibilities Vreo provides and can’t wait to see where the journey takes us!"

Pedro Pereira, eBonus Token 
"Embedded in-game advertisement, a concept so simple yet so powerful - Vreo will greatly improve the way games are monetized!"

Playit Show, Xbox One 
"We welcome every initiative that benefits both gamers and advertisers. There’s a huge amount of potential still untapped in video games, but this solution helps to shrink the gap."

Virágh Márton, PROJECT029 
"We wholeheartedly support a solution that enhance gaming experience and help developers retain profitability at the same time."

Sergey Eremenko, O.S.A Game 
"The mobile games are full of pop-ups and we are no fans of it. However, a marketplace and a Plug-In from Vreo provides us developers finally a great alternative, which is also widely accepted by our community."

Core team

Note, many of these individuals are solely employed by our German parent company and are not officers or employees of ShapingGames, Inc.

Andreas Schemm
Co-founder and CEO

Andreas is a co-founder and CEO. Andreas has a rich history in gaming. Andreas founded Gateway VR Studios in 2016, a disruptive solution for Virtual Reality, gaming and digital content in general. Andreas was also responsible for bringing laser tag to Germany with LaserTag GmbH.

Alfred Steiof

Co-founder and Managing Partner
Seasoned entrepreneur with strong focus on sales&acquisition and finance. Founded, managed and exited Ensys AG, a 500million+ revenue business in the energy sector. Alfred has years of experience which he is utilizing to enhance the Vreo experience.

Egor Malychev

Head of Partnerships
Egor is the mind behind the business partnerships, having incredible knowledge in the fields of sales and marketing. Egor has years experience in the line of business working for DHL and Asbis. This expertise is being used to excel Vreo into the future of game advertising. As a business developer, Egor looks forward to developing the future of video games through Vreo.

Ali Pasha Foroughi

CTO
Ali is the CTO, the chief technical officer. Ali has worked with projects like BlueChips and other successful startups, acquiring more than 18 years of experience in the fields of software architecture and development. Ali also has a vast variety of volunteer experience in event and community organizing.

Tino Kügler

Analysis and Algorithms
Tino takes on a significant role within the Vreo team. Tino is the head of accounting and in charge of market research. Tino’s role within Vreo is vital when trying to introduce gamers, advertisers, and developers to the best and newest means of excelling performance.

Advertisers

Lukasz is a co-founder and Portfolio Director at Iconiq Lab. He worked as an Investment Manager with years of experience in finance, private equity and venture capital after acquiring a BA in Economic Relations and an MS in Finance.

Sam launched his first project in 1999. Today he helps us understand all the aspects of distributed systems like the Blockchain, while his focus is on business models beyond coin speculation.

Head of the Frankfurt School Blockchain Center at the Frankfurt School of Finance & Management. The expertise of Prof. Dr. Sandner in particular includes blockchain technology, crypto currencies, digital transformation and entrepreneurship.

Volker Dressel, CEO of MediaPlier, is a real veteran of the gaming industry. He held various management positions in mobile- and online-gaming companies. With his vast knowledge of brand and performance marketing he helped many startups with their roll out.

Josef is a technology-driven multilingual business developer since 12 years, with vast experience in the Distributed Ledger Technology investment space and co-founder of 3 successful startups, including Cryptoinvest.es, the biggest Spanish speaking crypto-network.

Ralf Heim is a German Technology Entrepreneur and Founder of Fincite and Fincite Ventures, who create Asset Management for a connected, digital world. Before Fincite, Ralf lead the business development of a BI/big data company and built analytical systems for companies/central banks.

Fryd is the Director of Business development at Skillz, the leading mobile eSports platform. Prior to Skillz, Fryd lead business development for 8i and Omnivirt, two VR focused companies. Fryd also founded Instapray and was the US General Manager of Social Media Interactive.

Mr. Keyness Cheng is working as GM of Global Development in Merculet, focusing on bridging China and overseas, including mobile apps & blockchain projects. He has 8+ years experiences in global business and successfully brought several China products & apps to overseas as well as establishing a China office and building a local team for the US based platform Taboola, signing 100+ partners in 1 year.

Barış Özistek led the sale of two successful internet companies in the SHR Group, which he joined as CEO in early 2011, to foreign investors. Since 2013, he has been serving as the CEO at Netmarble EMEA. Mr. Özistek is one of the founders and a board member of “StartersHub”, the largest venture building program that supports startups in Turkey.

SICOS guides startups through the process of conceiving, planning, and implementing ICOs. SICOS is primarily responsible for connecting Vreo with relevant partners for developing a token sale platform and drafting a workable business model. The SICOS team helped Vreo in compiling token-sale whitepaper, framing the token economic model and other relevant communication documents, with the best practice in place.

Partners

Vreo is developing a one stop ecosystem for all 3 major participants to not only simplify and enhance the process of B2B aspects in these industries, but also to involve and reward the gaming community.

Game developers and advertisers should gain easier access and bring value to each other. We also believe that the largest entertainment and advertising industry should take the user base into consideration and let them participate through our unique ecosystem. This can only be achieved by combining the value and needs of all 3 sides to establish a system with mutual benefits for all parties.

Join us in shaping the games of the future!