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Wandering Barman isn't accepting new investments

Wandering Barman’s deadline was April 4, 2020

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Wandering Barman

Handcrafted cocktails in a bottle, made in Brooklyn
Women Founders B2C Drinks
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$169,281
Raised
531
Investors
Successfully funded and closed on April 4, 2020.
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Closed on April 4, 2020. Information may not be up-to-date. Campaign closed on April 4, 2020. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by The Wandering Barman LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Wandering Barman Crowd SAFE Wandering Barman Form C:A 02.28.2020.pdf Wandering Barman Form C.pdf
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Hear from some of the 531 investors in Wandering Barman


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Highlights


$250K+ revenue
Company had over $250K in revenue in the past 12 months
Bootstrapped
High traction without any outside capital
  • Bottled cocktails made for the service industry
  • Deliver a sustainable product with consistent quality and enhanced service
  • Available at 123 locations incl. The Met & Bareburger, w/ 82% re-order rate
  • $3B market potential
  • Industry-experienced founders opened the world’s 1st all-draft cocktail bar
  • Launching in 4 new states & opening a cocktail taproom in early 2020
  • 1% of profits will be donated to alcohol addiction support groups

Problem


Demand for craft cocktails is increasing globally, but the supply is limited

Craft cocktails pose a major challenge for the service industry. It’s practically impossible for non-specialist bars and venues to offer quality cocktail programs efficiently or cost effectively––a good cocktail takes time, expertise, and significant inventory and ingredient management. Some businesses choose to offer cocktails anyway, risking inconsistent quality and slow service, while others opt not to serve cocktails at all.

Solution


Quality cocktails for modern customers and bars

Wandering Barman provides top quality bottled cocktails that help bars move toward smarter, more sustainable cocktail programs. Our easy-to-serve, delicious, and interesting cocktails offer 100% consistency in taste and quality. By pre-bottling each cocktail, we cut service time dramatically, making customers happier and boosting bar sales. For example: 1-10 extra drinks sold per night for some venues can lead to an additional $25K+ of revenue over a year. Additionally, Wandering Barman can offer craft cocktails to untapped markets such as airlines, hotel mini-bars, and music venues.

Product


Handcrafted and bottled in Brooklyn

We combine our own bitters, syrups, and infusions with quality spirits to create original cocktails. Each bottle is crafted and bottled by hand. We use precise measurements, guaranteeing dimension, consistency, and scalability. Our recipes include twists on the classics as well as original concoctions, ensuring we have a favorite for any palate.

Our eye-catching aesthetic appeals to today’s discerning and experience-driven consumers. We pride ourselves on word-of-mouth diffusion driven by our thoughtful branding.

Traction


Incredible re-order rate

Since launching, Wandering Barman has maintained a re-order rate close to 82%. Our first run of the Miss Casanova cocktail sold out before the drink had even been batched and bottled. Popular Brooklyn establishments such as Elsewhere and Roberta’s have featured our cocktails. In total, Wandering Barman can be found at 123 different locations, including the Metropolitan Museum of Art, local restaurant chain Bareburger, and at major social events, like the Bronx Museum of the Arts Ball. In January 2019, we partnered with an established distributor, helping us to triple last year’s volume in the first six months of this year.

Customers


Serving bartenders so they can better serve customers

Our unique handcrafted cocktails help bartenders serve their customers more efficiently. By eliminating the time required to create recipes and source and purchase ingredients, Wandering Barman makes bartenders more mobile and social. Our cocktails satisfy consumers seeking new experiences, ensuring those consumers will never wait for a drink again. You can find our cocktails in a variety of venues: 

  • music venues (National Sawdust, Blue Note Jazz Club, Joe’s Pub)
  • clubs (Elsewhere)
  • restaurants and breweries (Blue Ribbon, Bierstrasse)
  • hotels (Dream, Cambria), Bars (Roberta’s, Broadway Dive, Three Diamond Door)
  • museums (The Metropolitan Museum of Art)
  • co-working spaces (Convene, Rock Z0 Rockefeller)
  • restaurant chains (Bareburger)
  • liquor stores

Business model


Serving bars so they can serve more people

Wandering Barman takes a new approach to selling cocktails, becoming the cocktail ‘producer’ for all types of venues. 

On-premise

Why do we target on-premise accounts? We have found that on-premise accounts sell considerably higher volumes than off-premise accounts. Over time, this approach drives off-premise sales, when customers wish to purchase cocktails for home consumption.

Built by bartenders for bartenders

Patrons trust their bartenders and servers. Through serving our cocktails and educating their customers, these bartenders become organic ambassadors for the Wandering Barman brand.

Word of mouth  

Once served, our cocktails speak for themselves. With fun, colorful branding and a delicious balance of ingredients, the brand’s growth and exposure can quickly become viral. 

Tap room bar & education

Our new state of the art production space will incorporate a 50 seat tap room. Think brew pub, but focused on cocktails. This first of its kind cocktail ‘capital’, of sorts, will be home base for our community of Wanderers. We’ll also use the space to host seminars on cocktail batching and sustainable bar practices for the service industry, thus reinforcing our position as pioneers in the field.

Market


$3B market potential

Wandering Barman appeals to nearly every channel of the service industry, particularly sectors in which craft cocktails have been too expensive and time costly to consider. 

Competition


Affordable, single-serving, handcrafted premium cocktails

A distinction must be made between RTD (ready-to-drink) alcoholic beverages and RTD craft cocktails. RTD alcoholic beverages include hard seltzers and other low abv high-sugar mixed drinks. They’re considered indirect competition, as are wine and beer, since they provide an alternative ‘type’ of alcoholic beverage option.

There are only a handful of RTD craft cocktails that we consider direct competition. Our key areas of competitive advantage with respect to this competition are:

  • Business model: on-premise vs. off-premise

  • Quality: our cocktails are crafted to taste as good as or better than made to order cocktails.

  • Affordability: our cocktails are priced to deliver a 4x-5x profit margin without overcharging consumers.

  • Branding: our thoughtful, vivacious branding appeals to discerning consumers.

Your investment will help us overcome our current challenge: accessibility. By increasing production capacity, we can continue our expansion into new states and markets.

Vision and strategy


Leading brand in batched craft cocktails

Our goal is to continue creating handcrafted cocktails while expanding our offerings and our markets.

Your investment will be used to expand nationally, with immediate plans to launch in key states on the East & West Coasts and to move into the broader production and tap room space to sustain volume growth.

Travel will be a key new market. We recently hired a brand representative for all travel channels, and we are currently in negotiations with railroad lines and major airlines for May 2020 onboarding.

Funding


Bootstrapped for the first two years

We have bootstrapped our way through our first two years, with the three of us producing, distributing, promoting and selling. In 2018, we raised $50k investment through a SAFE agreement offering.

Founders


Brooklyn-bred, industry-proven

We’ve been bartenders, waiters, managers, and owners. We successfully opened the world’s first all-draft cocktail bar back in 2015, after two years of batching R&D, so we’re at the forefront when it comes to large-scale craft cocktail batching techniques. Our expertise has been sought out by industry professionals from all over the world. Most importantly, we've been working as a cohesive team for over five years.

Deal terms


Valuation cap

$5,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Wandering Barman occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Wandering Barman is accepting.
Learn more

Funding goal

$500K

The maximum amount the offering can raise is $500K.
Learn more

Deadline
Wandering Barman needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by The Wandering Barman LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Wandering Barman Crowd SAFE Wandering Barman Form C:A 02.28.2020.pdf Wandering Barman Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Wandering Barman.
Invest
$100
Receive
  • Become a partner Wanderer. Receive a membership card for discounts on drinks & merchandise at our Flagship Tap Room.
Invest
$250
Receive
  • Become a partner Wanderer. Receive a membership card for discounts on drinks & merchandise at our Flagship Tap Room.
  • 100% Cotton Tote bag branded with our Margarita La Nina’s design
Invest
$500
Receive
  • Become a partner Wanderer. Receive a membership card for discounts on drinks & merchandise at our Flagship Tap Room.
  • Branded 100% Cotton Tote bag with our Margarita La Nina’s design
  • Branded T-shirt with one of our label’s design
Invest
$1,000
Receive
  • Receive a membership card for discounts on drinks & merchandise at our Flagship Tap Room.
  • Branded 100% Cotton Tote bag with our Margarita La Nina’s design
  • Branded T-shirt with one of our label designs
  • Baseball cap or Beanie with Wandering Barman logo
Invest
$2,500
Receive
  • Receive a membership card for discounts on drinks & merchandise at our Flagship Tap Room.
  • Branded 100% Cotton Tote bag with our Margarita La Nina’s design
  • Baseball cap or Beanie with Wandering Barman logo
  • Branded Hoodie with logo
Invest
$5,000
Receive
  • All the above
  • Exclusive sampling of cocktails pre-launch
Invest
$10,000
Receive
  • All the above
  • Embroidered Bomber jacket with our logo
Invest
$25,000
Receive
  • All the above
  • Tour of our production facility with 5 of your friends including an open bar at the end of the visit.
Invest
$100,000
Receive
  • All the above
  • Be the next model inspiration for an upcoming label.

About Wandering Barman

Legal Name
The Wandering Barman LLC
Founded
Oct 2016
Form
New York LLC
Employees
1
Website
wanderingbarman.com
Social Media
Headquarters
Google Map location of of Wandering Barman
1080 Wyckoff Avenue , Queens, NY
Headquarters
1080 Wyckoff Avenue, Queens, NY, United States 11385

Wandering Barman Team
Everyone helping build Wandering Barman, not limited to employees

Profile picture of Roxane Mollicchi
Roxane Mollicchi
CEO & Founder
Corsican-American. Bringing quality goods and a high standard of excellence to more people has been a common denominator throughout her career, from Fashion to Hospitality.
Profile picture of Darren Grenia
Darren Grenia
Founder
Originally from Colorado, Darren has risen to the forefront of cocktail batching as a bar owner. His knowledge is sought by mixologists world over.
Profile picture of Julian Mohamed
Julian Mohamed
Founder
With over 12 years of experience managing and owning in the hospitality industry, Julian hails from the UK and has lived in New York since 2000.
Roxane Mollicchi
CEO & Founder
Darren Grenia
Founder
Julian Mohamed
Founder

Press

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This post originally appeared on October 2, 2019, in "Add to Cart" - the weekly newsletter for people who love shopping (...

10 Summer Must-Haves For All Day Drink Believers
Bust Bust
·
Jul 2, 2018

In our June/July magazine's "Booty Call" feature, associate editor Callie Watts shares sizzling summer accoutrements for ...

Wandering Barman Innovates with Bottled Cocktail Line for...
SevenFifty Daily SevenFifty Daily
·
Mar 7, 2018

Yours Sincerely , a bar in Brooklyn's Bushwick neighborhood, made its name by being the first bar to focus exclusively on...

Bushwick Entrepreneurs Tap an Open Market with Handcrafte...
Bushwick Daily Bushwick Daily
·
Jan 18, 2018

Hey Bushwick, would you like that cocktail shaken, stirred, or in a bottle? Bushwick-based entrepreneurs Julian Mohamed a...

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Wandering Barman

Wandering Barman successfully raised $169,282 from 531 investors on April 4, 2020
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Dimitry, John, Tom, George, Fabian, and 526 others invested. 165 Reviews
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