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CopperSmith offers everything and the kitchen sink-now in 3D
Businessofhome
·
Nov 23, 2021
The new year may still be a few weeks away, but CopperSmith, the Minneapolis-based custom metalwork company, isn't wastin...
Problem
Metal fabricators are scattered throughout the US
and communication with overseas fabricators is difficult.
Ordering custom metalwork is burdensome and frustrating
for the everyday consumer.
Solution
A technology-driven platform disrupting the custom metalworking space
Coppersmith provides convenient access to manufacturers from across the US and around the world. We combine strategic in-house and proprietary capabilities to connect consumers with the ideal solution for any custom metalwork project.
CopperSmith is a proven platform providing tailored design solutions with a streamlined ordering process. It enables home delivery of custom-made metalwork products, and gives customers the ability to fully customize each product exactly to their specifications.
Product
Unlocking custom
metal designs
CopperSmith gives customers unlimited metalwork combinations for premium custom hoods, sinks, tubs, fire pits, tables, and more —designed realtime on screen and shipped to your door in weeks.
Sustainability
Landfills are overflowing with products built from unsustainable materials.
We are continually committed to provide products that are constructed of sustainable and recyclable materials, and to seek out manufacturing partnerships in close proximity to the end consumer.
Through our state-of-the-art digital showroom, it’s our mission to further improve our sustainability and minimize our carbon footprint.
Traction
Bootstrapped to over $30M in orders since launch
Financial performance
Online conversions*
Growth metrics
Trade Partners
Our trade program is expanding rapidly, with over 80% growth in the past year alone.
*Projected conversion rate based on issuer's market research
Customers
Customer metrics
Our eCommerce ecosystem drives rapid scalability,
attracting 609k new users in 2021 alone.
70
% of CopperSmith customers spend over $50,000 on their kitchen remodeling project.
85% of CopperSmith customers agreed that design & custom options were the most important factor for choosing CopperSmith.
97% of CopperSmith customers would purchase 
another product from CopperSmith.
Reviews and feedback
“The quality of their work is unsurpassed! Totally exceeded our expectations. Customer service was phenomenal! I would highly recommend to anyone and everyone!”
— by Julie
“Everything about this company is top notch. From design to delivery. It was a seamless transaction. The product is even more beautiful in person than it is online. Everyone I worked with was knowledgeable, kind, considerate and as excited about this project as I was. I couldn’t be happier. Thank you so much.”
— by Eric
“What a wonderful experience I had! Extremely knowledgeable sales team, they explained all the details, sent out finish samples, and even helped save my clients money!
I would definitely use them again.”
— by Diana
Business model
Direct-to-Consumer
CopperSmith generates revenue selling direct-to-consumer (DTC) through purchases originating on the platform to several different customer groups including: Retail Customers, Trade Partners and Showrooms.
Our platform provides a superior experience for the end consumer. They avoid the difficulty of dealing with middlemen, and instead can work directly with us. DTC provides enhanced benefits such as:
- Higher overall margins
- Scalability through CAD automation
- Enhanced and quicker feedback loop provides insight into the latest consumer trends and demands
Revenue by product category
Product margin by category
Market
Massive opportunity size
Competition
How we stack up
The market for custom home goods and metalwork is highly fragmented and rapidly changing, with consumers continuing to demand increased personalization and customization of goods.
Our technology-focused platform, DTC business model, and operational expertise allow us to provide customers with a vast array of customizations, visually inspiring configurations, ease of platform use, and superior customer service. The combination of these capabilities is what provides CopperSmith with a sustainable competitive advantage.
Vision and strategy
Building the world's leading
custom metalwork platform
Disrupting the status quo is not always popular, but it is necessary.
Our innovative product-development cycle leverages manufacturers from around the world with the power of our platform.
Products to market
Strategic Roadmap
Founders
Ryan M. Grambart
Founder & President
Ryan is the Founder and President at CopperSmith. Ryan’s idea for founding the platform came through direct interactions with early patrons. While manufacturing and installing products, he realized the demand for a website platform that serves the custom metalwork industry in a more modern, consumer-focused way. Ryan’s passion for business, design and technology continues motivate him to grow and scale the organization to new heights.
Prior to founding CopperSmith, Ryan worked for various organizations: primarily in construction and manufacturing positions in the custom homes industry. Ryan earned a Bachelor of Science degree in Entrepreneurship.
Nick Wurm
Co-Founder & Vice President
Nick is the Vice President of Production at CopperSmith. Nick joined the company in its early stages, helping scale the start-up through heading a wide range of growth initiatives, implementing customer service and sales systems and procedures, scaling digital marketing and product sourcing. As the team and customer base grew, he incorporated continuous improvement processes within design and production, resulting in improved product quality, reduced lead times, and higher overall customer satisfaction. Nick’s passion for technology, service, and craftsmanship is on full display as CopperSmith’s platform connects designers with creators, delivering exceptional quality handmade custom metalwork.
Before joining CopperSmith, Nick worked as a digital marketing product manager for a multi-billion dollar public utility holding company. Nick earned a Bachelor of Science degree in Business Administration.
Brandon Jorgensen
Co-Founder & Vice President
Brandon is the Vice President of Operations at CopperSmith. Brandon joined the CopperSmith team to focus on the entity’s operations and to create internal processes and systems aimed at maximizing consumer, employee, and shareholder value. He brings a passion for driving dynamic and explosive company growth through championing and facilitating value creation from the onset—which begins with the initial consumer interaction. He believes that accurate and efficient tracking and monitoring reveals insights which allow for better and more well-informed business decision-making.
Prior to joining CopperSmith, Brandon managed the business valuation practice at a regional CPA firm. In that capacity he advised and consulted businesses across a spectrum of industries with entity values ranging from $50,000 to $1 billion. Ryan earned a Bachelor of Science degree in Accounting.
Ben Goldstein
Co-Founder & Vice President
Ben is the Vice President of Design at CopperSmith. He is responsible for the development of CopperSmith’s end-to-end design process and its integration into a multi-channel e-commerce platform. He leads the growing teams behind CAD and CGI that manage the design, engineering, and visualization of new and existing CopperSmith products.
Ben applies his expertise in advanced computer modeling, process automation, and customized fabrication to provide not only a one-of-a-kind end product, but an elevated customer experience.
Prior to CopperSmith, Ben was a design engineer working on award-winning projects for a national high-rise construction firm. Ben earned a Bachelor of Science degree in Architecture.
