The Problem
Small business owners providing professional services face business productivity challenges
Small business owners are stuck using 5–6 different apps just to run their daily operations: Stripe for payments, Calendly for bookings, Square for POS, QuickBooks for invoicing... it’s inefficient, expensive, and frustrating.
Multiple subscription based apps are needed totaling an overall higher annual charge to the business
Delays in fund settlement result cash‑flow problems
Multiple payment methods for customers are not available
Lack of additional software support & guidance provided to small business owners
The Solution
All-in-one mobile and web payment solutions for small business owners
Blueberry’s all-in-one payment solutions bundles essential business tools into a single, easy-to-use payment processing system.
Send Invoices: 24/7 email a pay link to your customers
Appointment Booking: Let customers easily schedule and make a payment
Point of sale: Manage inventory & take orders
Employee Time Tracking: Clock in and out; generate reports
Hardware Integration: Connect a POS card reader and collect payments in-store

Product



Mobile & Web App
✅ iOS, Android & Shopify Apps — Fast, smooth, and optimized for both Mobile and Web
✅ Low Monthly Fee - Just $29.99/mo — Fair pricing for growing businesses
✅ Simple Setup — Merchant onboarding form directly in app
✅ Developed for Small Teams — No complicated learning curve - easy for members to use
Blueberry operates on a subscription-based SaaS business model and a transaction-based revenue from payment processing for recurring revenue.
This structure provides recurring and predictable income streams while allowing flexibility and scalability for both the company and its merchants.
Competitive Value
One subscription lets business owners breathe

Blueberry successfully launched its MVP in 2022, followed by a mobile app soft launch. They achieved 1,000 app installs without any advertising spend. In 2023, they launched their enhanced mobile app and have since entered live beta with pilot merchants.
Vision and strategy

We provide mobile and web based payment solutions, merchant services and Point of Sale hardware globally with competitive pricing which allows us to scale into new markets and expand sales and operations globally which will develop market share and get acquired.
Acquisition
Most POS startups exits via acquisition by a payment processor or from a POS hardware company.
Payment processors
- Stripe, Adyen, Fiserv (Clover), Global Payments / TSYS, Nuvei, PaySafe, Shift4
Reason: They want more merchants, more payment volume, and control of the POS layer.
POS hardware companies
- PAX, Verifone, Vertical SaaS providers, MindBody (fitness), Toast (restaurants), Lightspeed (retail)
Reason: Add POS to expand product suite.
Business model
Business Model Overview
- Mobile App - $29.99 Monthly Fee - (Maintains Business)
- Payment processor passes us interchange. (Consistent Revenue)
- Opportunity to cross-sell with Point of Sale terminals for consistent revenue (approx 0.3% of processing volume per store per month) ex. $10K/mo processed = $100/mo per store, $30k/mo = $300/mo per store)
Market
- Have sticky operational needs
- Switch providers for better features, not just lower price
- Are willing to pay subscriptions, processing fees, and hardware costs
- Produce predictable recurring revenue
- Have higher LTV, often 5–10× that of a consumer
More than just another app company!
B2B business offering merchant services and Point of Sale hardware.
- We sell Clover, Pax, Ingenico and Verifone Terminals - our partners take care of shipping!
- Our Payment processor partner can enable merchant services globally!
- Merchants benefit with discounted card processing rates and terminals!
- Revenue from transactions are passed to us!
Leadership


Our leadership team brings together proven expertise in product management, mobile app development, software testing, marketing and sales development to drive innovation, accelerate growth and create impactful scalable solutions.
Impact
Our mission while running this campaign is to have Blueberry accessible to more businesses, especially those:
- Just starting out
- Operating in underserved communities
- Transitioning to direct-to-consumer or hybrid models
- In-need of ongoing IT support
Competition
| App | Pricing | Key Features |
|---|---|---|
| Booksy | $29.99 – $119.99 / month | Online booking, calendar, basic scheduling, client management, marketing tools. |
| Squire | $30 – $250 / month | Tailored for barbershops: solo to large shops, appointment booking, client management, POS, payment processing, marketing, multi-location support. |
| Invoice2go | $5.99 – $39.99 / month | Send professional invoices, estimates, recurring billing, expense tracking, mobile invoicing; payment processing ~3.0% per transaction. |
| Square POS | Free plan available; optional paid plans; in-person transactions 2.6% + 10–15¢, online 2.9% + $0.30 | POS, payments (in-person & online), inventory, client management, sales reporting; optional add-ons for restaurants, appointments, etc. |
Funding
Your support will help us to run marketing campaigns, exhibit at trade-shows, hire sales team and much more!
70% Marketing & Advertising (Search Ads/Tradeshows)
20% Product Enhancements
10% Staff & Sales Team Payroll
Founders
Ron Sagi - Co-Founder & CEOVP of Product experience and co-founder with a track record of launching and scaling web and mobile applications, driving product strategy, UX, and cross-functional execution to accelerate growth..

Edward Dillman - Co-Founder Product and Marketing professional with experience in leading cross functional IT teams and running social media and search advertising campaigns, creating high-performing campaigns through compelling visuals and persuasive copy.
Sachin Tiple - Co-FounderBusiness Development leader with 10+ years of experience sourcing high-value opportunities, building client relationships, negotiating deals, and driving sales growth

20+ years of PM and software testing experience
Summary
🌱 Let's Give All Small Businesses Better Sales Tools
Blueberry’s innovative solution comes from all of our co-founder’s prior self-employment businesses. From receiving and tracking payments to having individual business pain points led to develop an easy to use yet effective sales solution for business owners to accept payments.
Join us - and help shape the future of Point of Sale tools!!













