The modern parent needs options... starting with infant formula

Many mothers cannot breastfeed or choose not to;  83% of new parents in the US will turn to infant formula at some point in the first year; they feel guilty, embarrassed and lost. And the options available to them are undesirable.... And it's only getting worse.

Bobbie: A next-generation organic infant formula company

We are a company that stands for the modern parent and bringing a product to be proud of to market. It's not enough to just provide a better product, the solution is to evolve the entire ecosystem surrounding the product. 

Sourced with purpose, designed to nourish 

We designed the product around what we would feed our own babies. Science-backed recipe and purposefully chosen ingredients.

A European Style formula that meets FDA requirements. 

EU Style = Clean Ingredients & Simple Recipe

The NO's:  no corn syrup, palm oil, gluten, pesticides, or antibiotics.

The Good Stuff: Pasture-raised organic milk from (Organic Valley), 100% Lactose & DHA levels that mirror that of EU Nutritional Standards.

The Science'y' Gist

Hundreds of thousands of bottles have been consumed

After only launching in Jan 2021, we recently celebrated hitting our $1M revenue mark. 

The journey here started over 3 years ago. Money raised and milestones hit had Bobbie launch in Jan 2021 and today Bobbie serves thousands of babies in all 50 states.

Loved and trusted by families

Nothing beats the love letters we receive every day --- validation that we are not just feeding babies but supporting parents on one of the toughest journeys, becoming a parent.

Direct to Consumer subscription model

Bobbie is sold directly to consumers through our online retail store and offers a monthly subscription so parents don't ever have to worry about running out of formula.

U.S. formula market projected to reach $8B by 2026

The infant formula market has seen few changes in the last few decades. Bobbie is poised to disrupt this traditional market and provide an option to those that are turning to a sometimes unsafe and illegal black market.  

Evolving the conversation beyond formula

We will advocate and push for a better industry surrounding formula. When we look back we want Bobbie to be known for the radical and systemic change it had on this market and conversation.  

The impact we can have:

• Moms who’ve gotten mastectomies can get a free breast pump but no coverage for the cost of formula. We want to change this policy. 
• There is no set level of minimum DHA required in infant formula in the US. We want to create new national standards. 
• There are no minimums for corn syrup as a carb source in US infant formula. We want to advocate for guardrails.  

Meet some of our investors

Visionaries and change-makers back Bobbie. Bobbie is backed by venture capital and guided by veteran industry advisors guiding them forward. 

We strongly believe that the best investors are those that connect with purpose and often times that means you're a customer. It's only the start and we want more women to play a role in enjoying the value that you're supporting to create.

Pull up a seat, this could be you.

Founded by moms inspired to develop better options

A mom-founded and female-led company, Bobbie was created from personal experience. Our founders are not afraid to shake things up. After a decade at Airbnb, they’re right to take on this stagnant industry. 

What to Expect After