Hey Cortex Fam, I've been talking a big game about big news coming up. Today, with less than three weeks left in the campaign, the Cortex Team is delivering on that promise, BIG TIME.

Today, the Cortex Team is proud to announce SONY as a Cortex customer.
If you need a reminder of who Sony is, check out their summary at the bottom of this post. This win is important for Cortex on several fronts beyond revenue:

• Sony is another MAJOR name to Cortex's growing list of Japanese customers. When making purchase decisions, Japanese software buyers often care who the biggest and best companies in Japan are using. With Toyota, KAO, and now, Sony, Cortex has quickly become one of those 'safe bets' that the leading Japanese companies use.
•  Sony comes to Cortex via a partner. This partnership represents yet another win in the reseller and agency partner channel. With this first deal via this partnership, the partnership has quickly become strong. It gives Cortex and the partner confidence that there is more success to be had here. We haven't announced this partner yet, but will share more in an update soon.
• Sony is a beyond-impressive name to share. Having leading brands relying on Cortex leads the way for other companies to make the same decision. When a potential Cortex customer is about to make a purchase decision, knowing one (or many) of the world's best brands has vetted, tested, and purchased Cortex gives them the confidence to move forward. 

Sony has multiple business units that are ripe opportunities for using Cortex. Consumer electronics, video games, movies, and music all use videos and photos in advertising, products, and packaging. Furthermore, as Sony operates globally, quickly being able to determine what content should be made in each geography can save months of time and hundreds of millions of dollars per year if fully deployed.

The Cortex Team's focus is now on delivering a smooth first experience and an expanding Cortex to every team in Sony that will benefit from our AI.


About SONY: Sony is a Japanese-based conglomerate with $76B in annual revenue. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional electronic products, the largest video game console company, and the largest video game publisher. Through Sony Entertainment Inc, it is one of the largest music companies (largest music publisher & second largest record label) and the third-largest film studio, making it one of the most comprehensive media companies. It is the largest technology and media conglomerate in Japan. It is also recognized as the most cash-rich Japanese company, with its net cash reserves of ¥2 trillion (~$17,500,000,000 USD)

The team is THRILLED to work with Sony, but there are more exciting announcements to come over the coming three weeks left in the campaign. Make sure you get your final investments in before time runs out!

If you like announcements like these — Stay tuned!