Problem
That’s stuff like photos, videos, animations, graphics, and more.
And in an increasingly visual world, this content plays an outsized role in how consumers interact with brands and make purchasing decisions.
But advertisers only know what's working after they've spent weeks or months and millions of dollars creating content
If the content works, they don’t know why and can’t replicate the success
If content fails, they’ve wasted months and millions of dollars - and they still don’t know what to change
This makes advertising a very risky investment and failure is the most common outcome.
Careers are always on the line.
Solution
Cortex is the SaaS platform advertisers worldwide have been waiting for: clear guidance for what content will perform—and what won’t — before they've started making any content.
Cortex tells advertisers what content to make to achieve success in their campaigns.
Product
Cortex’s unique technology is the only platform that can accurately predict how an audience will react to content, resulting in campaigns that perform over 50% better.
A.I. Breakthrough:
Insights delivered before time or money is spent
A Totally New Scale:
Cortex analyzes more visual content every 12 hours than an advertiser will in their entire career
AI makes superior content at scale possible. Quality no longer needs to be sacrificed just because there’s a demand for quantity.
How Customers Use Cortex
Traction
85 new users in the first six weeks
10% weekly user growth
Scalable user acquisition—
less than $400 to acquire a new user
$300,000 run rate Q3 2021
$3,000,000 projected run rate Q4 2022
5000+ users
projected in the next 12 months
Customers
Advertisers around the globe use Cortex to improve their creative content and create more successful campaigns for some of the worlds most iconic brands.
Business model
Our team has developed a robust business model to scale effectively year over year:
True SaaS self sign-up model
with prices that fit every advertiser
Premium add ons for video + custom data;
also increases stickiness
Multiple teams mean multiple subscriptions
per company
Prices validated by global brands and agencies
Market
Until Cortex, there has been no technology focused on improving visuals, which are the backbone of so much of today's advertising, marketing, and packaging.
This is why Cortex is poised to dominate by bringing a much-needed solution to a $600B (and growing) market.
Vision and strategy
We have a clear vision of both the market's needs and how our solution can be deployed at advertisers of all sizes. This funding empowers us to achieve the following and position Cortex for a successful Series A in 18 months.
Use of Funds
Fund advertising, marketing, and
growth operations to scale
Expand team capacity for future growth
Accelerate the rate of data capture to sustain our moat
Secure patents on novel video-focused tech
Funding
We’re proud that Cortex is a clear investor favorite, with millions previously raised from over a thousand individual investors. Cortex’s first equity crowdfunding campaign ended in February 2021 with massive success and an oversubscribed investor list.
Founders
Cortex founders Brennan and Matt are marketers-turned-entrepreneurs who started a successful content marketing agency for Fortune 500 brands. With $10MM in annual revenue, the agency was an Inc 5000 company multiple years running.
Brennan White
CEO
A startup guy since college, Brennan started in sales at other people’s startups before starting two of his own. His first startup created content for the world’s best brands and grew fast enough to be a member of the Inc 5000.
Matt Peters
CCO
Subject matter expert. 15 years as a Creative Director working with marketing leaders at brands like Marriott, Dunkin' Donuts, Sonic, & Puma. Built a successful content agency with two years on the INC 5000. Angel investor.
