Hello fam, as we enter the final month of the campaign, keep your eyes peeled for some of Cortex's most exciting updates yet... like the one Cortex is sharing today:

The Cortex Team is proud to announce an annual contract renewal of one of Cortex's best customers - Myer. For those of you located in or with connections to Australia, you'll recognize Myer as the publicly-traded $1.9B (USD) revenue retail leader with over 50 stores nationwide across all Australian states with over 120 years of operating experience in Australia.



After an amazing first year leveraging Cortex across various product marketing categories like beauty, homewares, clothing, and more, Myer has decided to renew their contract for another year. Myer is on fire - having shared publicly that they expect online sales to grow 28% in fiscal year 2021.

As Myer operates in retail with focuses on several product categories, they are an excellent use case for using Cortex's AI-generated visual insights to optimize images and video across dozens of different product types and categories (see a list in the Myer description at the bottom of this post).  Whereas some companies are focused on one product category and use case, Myer's success with Cortex shows that Cortex works equally well across almost any product category out there.

Myer's renewal also shows how easy it is for large companies with multiple business units and product categories to collaborate with these new insights. We're thrilled and honored to have them among our growing list of happy customers.

Additionally, Myer's success with Cortex and renewed commitment to Cortex's insights could not come at a better time as Cortex continues to expand the reseller strategy globally. Having such a household name as a stalwart customer will help sway other Australian companies to adopt Cortex and make expansion easier into the country.

We've loved working with our friends at Myer and look forward to another banner year. Happy Australia Day!

More about Myer in their own words:

Myer operates 59 department stores across Australia, and with our team members, we are committed to being Australia’s favourite department store. Our merchandise offer includes core product categories: Womenswear; Menswear; Childrenswear; Beauty; Homewares; Electrical Goods; Toys and General Merchandise. The majority of Myer’s operations are in Australia and encompass Myer department stores, sass & bide and Marcs and David Lawrence (MDL). In addition to our Australian operations, we have sourcing offices located in China and Hong Kong. Myer’s online business is a significant asset that continues to deliver strong growth, now representing our largest store by sales.