Since we went live a month ago we've exceeded over $500,000 in commitments. Just amazing.

Also amazing? Our logistics and sales progress! In the past couple weeks we've had two shipments arrive in the US, having successfully navigated around the shipping challenges at California's ports. This means that things are as set as they can be for the coming holiday shopping season. 

Sales-wise, October is shaping up to be our biggest month ever. We're currently at over $615,000 in orders, and we're on track to exceed $650,000 in our US store by the time the month is out. Again, this has all been achieved without spending anything on paid advertising in the US. 

We have, though, begun to experiment with paid advertising in Europe, as I'm excited to be able to announce that we have launched our European store at eu.fluent.pet. We've paired this store with a Europe-based warehouse to allow us to reach customers who otherwise incur high fees, high shipping costs, and slower deliveries when ordering from the US. 

As for the FluentPet mobile app: so far, we're on track! It is functional and being tested by a small number of users, and we're in the process of ironing out any bugs that crop up.

Lastly, check out this great Design Week article that was published a few weeks ago -- we think it does a great job of describing the unique approach we've adopted. 

That's all for now—if you've got questions, feel free to chime in below!

-Leo and the FluentPet team