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Live campaign timeline & investor updates
While your campaign is live, you'll be able to interact with investors on the platform. The discussion section and campaign updates are great ways to keep engaging with your audience.
Campaign updates: Why they matter!
Over time, campaign updates can help convert your followers to investors and may even help convince existing investors to increase their investments. We encourage all founders to post an update at least once a week.
Campaign updates are generally published within 1-2 business days of submission. If you would like to have an update published on the weekend, please reach out to your campaign manager to schedule this in advance.
Campaign updates should focus on business milestones. The rules for what can and cannot be said in an update are not always black and white, but our team does the best we can to flag potential compliance issues for you. Some topics that may require additional compliance review include: new executive hires, updates on additional fundraising, promissory language regarding investment returns.
New revenue figures cannot be used in campaign updates as these numbers were not included in the financials included in your Form C. However, you can discuss operational numbers (ex: 10,000 widgets last month).
The discussion board
Be responsive, forthright, and respectful. Answer questions on your discussion page with the same seriousness as you would with any angel investor.
You should typically answered questions within 24 hours. Unanswered questions are a red flag for investors (often they will cancel their investment if you're not being responsive in the Q&A)
- What if an investor reaches out to me directly via social media, email, etc.?
Once the offering is live, all communications should be happening on-platform. If a potential investor reaches out off-platform, you have two options:
(1) Direct them to the discussion section of the offering page and continue the conversation there.
(2) Answer their question, then transcribe the question and answer to your FAQ section.
- Can Republic delete posts on the discussion board?
Republic is limited in its ability to interfere with posts made on the discussion board. In general, we can only delete posts in which the user is posting spam or other vulgar, obscene or abusive content.
Official Policy:
1. The Portal and its employees are not allowed to participate in the communication other than to establish guidelines for communications, resolve questions regarding the Portal’s operations and remove abusive or potentially fraudulent communication.
2. The Portal reserves the right to remove posts that, in the exercise of its judgment, are repetitive (spam), misleading, abusive or offensive, such as by using derogatory language based on presumed race, sex, age or national origin or sexual preference or otherwise coarse or inappropriate language.
3. Care will need to be exercised by the team and the Designated Supervisor: e.g., the removal of a negative comment that is not abusive, etc., could be seen as the impermissible-provision of investment advice. Review and removal must be narrowly limited to the above.
Live campaign content calendar & marketing timeline
- Make sure your website banner is set up
- Add links to your campaign in your company’s social media bios
Now that your campaign is live, introduce yourself and express your excitement for the next 60 days. If you ran a reservation campaign, remind investors to commit.
Examples: AlpineX | North Carolina Beach Portfolio
Social post: Words from the CEO
This could be a sneak peek of an upcoming product, a behind the scenes look at how your product works, or a customer review. Highlight your product’s strongest points.
Examples: NextGen Biologics | ASX | Iris | Instafloss
Now that you’re a couple weeks into the campaign, it’s a great time to share your company’s story. Get personal and show investors that your founder and team leaders are dedicated to the business.
Examples: iRemedy and Ryse
Your Investment Campaign has been up for a month now. What’s been going on with the business since launch – is there anything that investors can get excited about? Some topics to consider include quarterly recaps, new partnerships, awards, media features, and other new product/business development updates.
Example: SnapDNA
Examples: SnackTBH | Akua
Example: Grit Bxng
Do you have any prominent investors on your cap table? See if any of them would be willing to share a few words on why they love your company. You can also choose to share a testimonial from an industry expert.
Examples: Aptera | AlphaFlow | Lambs
Choose a few team members and post quick clips or quotes from the team on why they love working for your company and what they are most excited for in the future. This is another opportunity to get personal with investors. You want them to feel just as invested in the business as you are! Alternatively, highlight an exciting new hire – if you go this route, keep in mind that in some cases the disclosure may be material if the new hire has a management level title.
Examples: Lambs
Write about another exciting company milestone.
Examples: SnapDNA
Share a post related to current events that are relevant to your company or industry. Alternatively, share recent press and media features.
Examples: Pure Green | SnapDNA
- If you’re working with a performance marketing agency, connect with them to ensure that you are optimizing efforts for the final 2 weeks of the campaign
Example: Skybound
Template 10
Email: Last Chance to Invest in {Company} Template 11
to you.
Example: Gumroad
Examples: Altwork | Linen
See sample copy here
Invest in the app
