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Genius Juice isn't accepting new investments

Genius Juice’s deadline was September 14, 2021

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Genius Juice

100% organic, plant-based & dairy-free whole coconut smoothies
Drinks B2B Plant-Based
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Featured image of Genius Juice
$1,075,856
Raised
2,055
Investors
Successfully funded and closed on September 14, 2021.
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Closed on September 14, 2021. Information may not be up-to-date. Campaign closed on September 14, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Genius Juice LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Genius Juice Crowd SAFE Genius Juice Form C-A 04.28.2021.pdf Genius Juice Form C-A 12.11.2020 .pdf Genius Juice Form C.pdf
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Hear from some of the 2,055 investors in Genius Juice


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Highlights


$1M+ raised
Company has previously raised over $1M in capital
$1M+ revenue
Company had over $1M in revenue in the past 12 months
  • Sold in 2.8k+ stores nationally such as Whole Foods, Target, Costco, & more
  • 242% revenue increase from 2019 to 2020, on track to break $2M this year
  • Featured on Shark Tank in 2020 w/ offers from Mark Cuban & Barbara Corcoran
  • $12M+ in projected revenue by end of year 2021
  • Raised $1.1M in last capital round

Problem


All smoothies are not created equal

Many store-bought smoothies are much higher in sugars and artificial ingredients than people realize. With traditional store-bought smoothies, customers are consuming juices and smoothies loaded with artificial sweeteners, natural flavorings, high amounts of sugar, and emulsifiers/stabilizers. While smoothies are generally healthy in theory, most competing plant-based juices/smoothies on the shelf today contain less than favorable ingredients.

Solution


100% organic coconut smoothies— it's pure genius!

Genius Juice has created a line of whole coconut smoothies to introduce a fresh, healthy and functional smoothie and make healthy plant-based smoothies accessible to all consumers in the market-place. We are one of the first beverage companies in the U.S. to use the entire coconut in our process, ensuring that all our products are zero waste.  All of our products are 100% organic, contain 40% less sugar than coconut water, are vegan and paleo friendly, and use no artificial ingredients—all without sacrificing that great smoothie texture and taste.

Product


Genius Juice uses the whole coconut, both inside and out, with zero waste

Genius Juice started not only as a mission to bring the healthiest and tastiest product to market, but also to be a zero-waste company.  Our goal was to utilize the entire coconut, inside and out. The coconut water and meat are blended into a delicious smoothie, while the husk is up-cycled and used to generate alternative energy. Plus, the coconut husk gets converted into coconut charcoal, which is a food supplement used for detoxification.

Genius Juice has created a line of 100% organic, whole coconut-based smoothies. Our coconut smoothies are made using the whole inside of the coconut, meaning we take the coconut water and the coconut meat and blend them together as the base. 

All of our products contain no added sugars, gums, emulsifiers, or preservatives. They are 100% organic, non-GMO, Certified Kosher, Certified Vegan, paleo friendly, and are rich in potassium, electrolytes, and MCTs (medium chain triglycerides). Our smoothies can be a delicious drink on the go, or can serve as a creamy, filling and delicious meal replacement with protein and fiber from the coconut meat.


Traction


In 2.8k+ stores across U.S. and featured on Shark Tank

Genius Juice has seen considerable growth since our launch in 2015. We're now partnered with Whole Foods, Albertsons/Vons, Costco, Whole Foods, Target, Walmart, Natural Grocers, Publix and others, offering our products in 2.8k+ stores across the country. 

We pitched our product on Shark Tank on January 19, 2020 and received offers on air for a $500k investment from Mark Cuban and Barbara Corcoran. After our appearance on the show, we achieved over $120k in online sales in under 24 hours and $250k in online sales within 2 weeks. 

As of November 2020, we have a $2.6M run rate and have grown at 242% YoY growth rate from 2019 to 2020.

Customers


Consumers looking for organic, clean, plant-based products

There has been a huge increase in consumer demand for organic, clean, plant-based products in the last couple of years. We offer all those things, along with a zero-waste mission, great flavor profile and functional ingredients. We’ve seen tremendous growth amongst our user base, and have amassed 5-star reviews across the board. 

Business model


Direct to consumer and wholesale: On track for $12M in 2021 and 242% growth YoY.

+resilient during COVID-19  

Genius Juice sells both D2C and B2B. Our smoothies retail in packages of 6, 12, or 18 when purchased through our e-commerce platform, and for around $4-$5/individual bottle in stores. We are posting enormous numbers in 2020, on track to break $2M in annual revenue, which is a 242%+ year over year increase.  This was driven by higher in-store sales and also a boost in online sales from Shark Tank. With our current traction, we project our revenue to surpass $12M by end of year 2021.

Even during the COVID-19 pandemic, Genius Juice continues to grow and be ultra resilient to any economic down-turn!  Our online sales (Shopify and Amazon) grew by over 2,500% in 2020 compared to 2019! We offer a better-for-you organic, plant-based product that is only increasing in demand nationally!

With more and more consumers ordering ONLINE and staying home during this pandemic, our e-commerce sales have sky-rocketed through Shopify, Amazon.Com, Instacart, and Amazon Prime Now

We are on track to break over $600k+ in 2020 online sales only!

Market


U.S. coconut water market is growing at a CAGR of 18%

Consumers are quickly turning to healthier, organic plant-based products. In recent years, coconut water, dairy-free beverages, and meal replacements have grown immensely popular. We have a total addressable market of $13B, and our product has seen market success indicators such as strong online sales, coronavirus recovery and account activations with stores such as Whole Food, Albertson's/Vons, Target, Walmart, Costco, and many more. We're also outpacing the market by 4X in velocity movement in the refrigerated functional beverage section! 

Competition


Disrupting the coconut water and smoothie market

Genius Juice is one of the first beverage company in the U.S. to use the WHOLE COCONUT in our product, creating a truly unique selling proposition. Our closest competitors are coconut waters, along with other functional, healthy, plant-based juices and smoothies. Our highly differentiated product offers a beverage offers benefits such as hydration as well as meal replacement value at the same time and check all the nutrition boxes such as 100 % organic, clean label, and simple ingredients.

Vision and strategy


A successful exit of $150M+ and 10-15x ROI

In less than 3 years from now, we want to be at $40M-$50M in revenue and then have a successful exit for $150M or more. We're on track to exceed $2M in 2020 and are on our way to $10M or above next year with our retail partners' commitments going into 2021. In the immediate future, we're launching several exciting new products, including an expanded line of whole coconut smoothies with added plant-based protein and adaptogens in early 2021!

Funding


$1.1M raised to date and continuing to scale & expand

Our last round of funding was successfully completed in mid 2020 and brought in a $1.1M raise. This new round of funding will go towards production, sales and marketing, and furthering our expansion both in retail stores and online.  We are expecting to break $10M in top-line revenue in 2021 and with your help we can get there together!  Invest in Genius Juice now!

Founders


Deal terms


Valuation cap

$14,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Genius Juice occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Genius Juice is accepting.
Learn more

Funding goal

$5M

Genius Juice must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $5M.
Learn more

Deadline
Genius Juice needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Genius Juice LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Genius Juice Crowd SAFE Genius Juice Form C-A 04.28.2021.pdf Genius Juice Form C-A 12.11.2020 .pdf Genius Juice Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Genius Juice.
Invest
$100
Receive
  • 6 Free Bottle Coupons For Genius, and Buy 1 Get 1 Free Deal Online on GeniusJuice.com
Invest
$250
Receive
  • 12 Free Bottle Coupons For Genius, and Buy 1 Get 1 Free Deal Online on GeniusJuice.Com
Invest
$500
Receive
  • One Free 6 Pack of any flavor you want delivered to your house FREE and Buy 1 Get 1 Free Deal on GeniusJuice.Com
Invest
$1,000
Receive
  • One Free 12 Pack of any flavor you want delivered to your house FREE and Buy 1 Get 1 Free Deal on GeniusJuice.Com
Invest
$2,500
Receive
  • One Free 18 Pack of any flavor or variety pack delivered to your house FREE and Buy 1 Get 1 Free Deal on GeniusJuice.Com, and on-going 30 % off for 6 months on Geniusjuice.Com
Invest
$5,000
Receive
  • 3 Month Supply of Genius Juice (Max 2 - 18 Packs Per Month for 3 Months) and on-going 30 % off for 6 months on Geniusjuice.Com thereafter
Invest
$10,000
Receive
  • 6 Month Supply of Genius Juice (Max 2 - 18 Packs Per Month for 3 Months) and on-going 30 % off for 6 months on Geniusjuice.Com thereafter and 1 custom Genius varsity hoodie with embroidered logo.
Invest
$25,000
Receive
  • 12 Month Supply of Genius Juice (Max 2 - 18 Packs Per Month for 12 Months) and on-going 30 % off for 6 months on Geniusjuice.Com thereafter and custom Genius varsity hoodie with embroidered logo and your name.
3 investors
Invest
$50,000
Receive
  • 24 Month Supply of Genius Juice (Max 2 - 18 Packs Per Month for 24 Months) and on-going 40 % off for 12 months on Geniusjuice.Com thereafter and 2 custom Genius varsity hoodie with embroidered logo and your name.
  • Limited (1 left of 4)
2 investors
Invest
$100,000
Receive
  • 36 Month Supply of Genius Juice (Max 2 - 18 Packs Per Month for 36 Months) and on-going 40 % off for 12 months on Geniusjuice.Com thereafter and 5 custom Genius varsity hoodie with embroidered logo and your name. In addition, Founder Alex Bayer will personally fly you out to Los Angeles for lunch/dinner and 2 night stay at a hotel in Los Angeles
  • Sold out (0 left of 2)

Why others invested

See all reviews (0) See all (0)

I believe we are undergoing a food revolution. Mass food production based on a poor understanding of biology has led to large health problems for everyone on earth. New thinking around food will be transformative for the next 50 years.

Profile picture of Michael Dugas
Michael Dugas
Value-add investor
about 4 years ago

I am from India and we have coconut water and we eat the coconut after drinking the coconut water. Genius juice figured out to combine both and resulting in non wastage in the entire coconut and they have been able to spread so quickly across multiple retail partner which is impressive. Want to part of their journey

Profile picture of Venkata S Alladi
Venkata S Alladi
Value-add investor
about 4 years ago

I first invested in Genius Juice back in Mar 2020 on another crowdfunding platform. Since then, I've met the founder Alex Bayer in person for coffee in NYC and saw firsthand the passion and conviction that he has for Genius Juice. Now, I'm excited to make a "follow-on" investment in Genius Juice and double down on this great story. Glad to be a part of it and can't wait to see what the future holds!

Profile picture of Jeff Lazcano
Jeff Lazcano
Active investor
over 4 years ago

About Genius Juice

Legal Name
Genius Juice LLC
Founded
Jan 2014
Form
California LLC
Employees
11
Website
geniusjuice.com
Social Media
Headquarters
Google Map location of of Genius Juice
21143 Hawthorne Boulevard 295 , Torrance, CA
Headquarters
21143 Hawthorne Boulevard, 295, Torrance, CA, United States 90503

Genius Juice Team
Everyone helping build Genius Juice, not limited to employees

Profile picture of Alex Bayer
Alex Bayer
Founder/CEO
Featured in Superheroes · Read
Alex has always following a clean, plant-based lifestyle. Studied Business Administration, Marketing, and Graphic Communication at Cal Poly. He became Marketing Director for a food company in Los Angeles for just under a year before Genius Juice.
Profile picture of Ramon Canek
Ramon Canek
COO
Ramon hails from a background of 23 years in operations and manufacturing. He has worked with 2 of the top kombucha companies in the world bringing them to over half a billion in sales
Profile picture of Amanda Canek
Amanda Canek
Director of Operations
Profile picture of Gavin  Linde
Gavin Linde
National Sales Director
Profile picture of Clint  Melchor
Clint Melchor
Territory Sales Manager - LA
Profile picture of Bruce  Nierenberg
Bruce Nierenberg
Advisory Board Member
Profile picture of Tom Malengo
Tom Malengo
Advisory Board Member/Investor
Profile picture of Jim Tonkin
Jim Tonkin
Chairman of Advisory Board (Emeritus)
5 more team members
Alex Bayer
Founder/CEO
Ramon Canek
COO
Amanda Canek
Director of Operations
Gavin Linde
National Sales Director
Clint Melchor
Territory Sales Manager - LA
Bruce Nierenberg
Advisory Board Member
Tom Malengo
Advisory Board Member/Investor
Jim Tonkin
Chairman of Advisory Board (Emeritus)

Press

These 100-calorie coconut smoothies are filling and delic...
Business Insider Business Insider
·
Oct 27, 2020

Insider Picks writes about products and services to help you navigate when shopping online. Insider, Inc. receives a comm...

Genius Juice Expands Retail Presence Nationally - BevNET.com
BevNET.com BevNET.com
·
Sep 8, 2020

Genius Juice, the whole coconut smoothie beverage company, is beginning to put the pedal to the metal and expand in key r...

Genius Juice on 'Shark Tank': 5 Fast Facts You Need to Know
Heavy.com Heavy.com
·
Jan 20, 2020

Genius Juice will be appearing on on Sunday, January 19 at 9 p.m. ET. The company founder and his companions will pitch t...

Genius Juice
Shark Tank Blog Shark Tank Blog
·
Jan 13, 2020

Alex Bayer hopes the Sharks drink up Genius Juice, the world's first all organic coconut smoothie, in Shark Tank episode ...

Genius Juice - A Mark Cuban & Barbara Corcoran Deal
Stats For Sharks Stats For Sharks

When people dress up as "sexy" Albert Einstein's and sing about coconuts... you're never quite sure what is coming your w...

Genius Juice Raises $1.1 Million To Expand Whole Coconut ...
Forbes Forbes

The first beverage company in the U. S. that uses whole coconut as its main ingredient, Genius Juice, has closed a $1.1 m...

Logo of Genius Juice

Genius Juice

Genius Juice successfully raised $1,075,856 from 2055 investors on September 14, 2021
Profile picture of Aldrien Crisologo
Profile picture of Dilprit Danny Takhar
Profile picture of Jeremiah Wiser
Profile picture of Michael McILwain
Profile picture of Guillermo Escala
Aldrien, Dilprit Danny, Jeremiah, Michael, Guillermo, and 2050 others invested. 424 Reviews
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