As we hit the halfway mark of 2025, the pieces are clicking into place for our strongest chapter yet: turning traction into profitability.

Quick Reminder: Breshna.io is a no-code platform that creates bite-sized, branded video games with no code and at lightning speed, think Canva for games. (Example games)

TLDR: 

• Sports Ramp Up: We are now a part of the first cohort of PSG Labs and have also been shortlisted for the Australian Open Startup Program!! Additionally, we are in active partnership conversations with Steelers & Visit Pittsburgh, San Antonio Spurs, YJFL Australia and Techonomy (sports marketing agency). 
• 6-month surge in organic traction: Without any marketing spend, game plays, signups, and creator activity more than doubled, driven purely by word of mouth. 
• Financials: $0.9m; Monthly burn: $42k; Runway: 21 months

Details:Key Partnerships - We have found an exciting niche with sports and are expanding rapidly; 

• PSG LAbs: All systems go for PSG’s first cohort. We’ve submitted a dynamic lineup of pilot initiatives, from in-stadium activations to fan-driven game jams, a handful of these will be implemented with PSG over the next 6 months;
• Australian Open: We have been shortlisted for AO STARTUPS by TENNIS AUSTRALIA, an accelerator program providing priority access to the AO and professional and community sport;
• YJFL Australia: We are exploring a partnership with YJFL for a 'Grand Final Dash', a youth sprint race across 34 clubs, with sponsor funding to build games and drive engagement;
• Walmart's Rewired on the Road: We created a game for asian foods brand, Tai Pei, which will be showcased at their food truck during the festival;
• Pakistan Partnerships: Ministry of IT Pakistan is interested in integrating Breshna across a number of nation-wide digital initiatives (financial literacy, education etc.);
• Jazz - Simosa app:  Won the Gamification Award in the nationwide Pakistan Digital Awards for its Breshna-powered game library;

Organic User Growth: Continued Organic User Growth Since Jan 1, 2025 (6-Month Growth)

• Game Plays: 423k (up from 138k in Jan/Feb: +206%)
• Games Created: 5,406 (up from 2,390: +126%)
• New Game Maker Sign Ups: 1,244 (up from 560: +122%)
• Active Game Makers: 1,356 (up from 637: +113%)

Asks:
Sports Intros:  Please use the blurb below for sports intros (from pro teams to junior leagues).
Breshna.io is a no-code game creation platform that empowers sports teams, brands and sponsors to launch bite-sized, fully branded video games that supercharge fan engagement, enhance awareness, unlock new revenue channels, and enable real-time data capture.

Key highlights:

• Games are fully customized with team/brand IP including mascots, players, logos, stadiums, sponsors, and collectible merch
• Instantly playable via URL, optimized for mobile and desktop, and easily embedded in QR codes, merchandise, social posts, websites and apps
• Teams and sponsors can offer rewards tied to gameplay, for example, “Score 100 to win a discount or VIP upgrade”
• Breshna team is backed by strategic investors including Paris Hilton's 11:11 Media, Randi Zuckerberg, and Table Management (Bill Ackman's Family Office)
• In under 3 years: 180K+ registered game makers, 160K+ games published, and over 2M gameplays
• Led by Founder and CEO Mariam Nusrat, a Forbes Next 1K Entrepreneur, Clinton Global Honoree, and winner of the Entrepreneur Elevator Pitch Show
• Details and example games: https://updates.breshna.io/sports

As always, huge gratitude for your support! I share our journey regularly on LinkedIn, follow along for all the big moves. Until next time, onward and upward!

Thanks so much for being game,

Mariam, Rizwan and Matt