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Problem
Launching online
courses is a mess
Spend a lot of time on set up
—
Extra money on several tools
For many creators running a knowledge business is overwhelming — costly, time-consuming & technically challenging.
Instead of focusing on launching a cohort-based course or a membership app, creators have to solve tech riddles, manage several tools, and hire freelancers.
We faced these problems when launching a mobile app for a cohort-based fitness program in 2019. The frustration of working with contracted developers, $50K spent, and eight months didn't lead to the desired product.
That's why we created Gurucan!
Solution
Bring knowledge business online without tech headache
Gurucan is an all-in-one platform for creating and selling online courses on web and mobile.
We provide easy-to-use software and help creators launch online courses in days, saving time and money on managing different tools.
It is a workspace to run knowledge businesses, work on digital products and provide an outstanding learning experience. No worries about which device students are using—it's automatically available on both web and mobile.
Product
One-stop-shop for creators
Simple and modern Gurucan dashboard provides:
- Courses and memberships builder
- Landing pages and full-color customization
- Payment gateways and checkout pages
- Emails and push-notifications
- Insightful analytics and CRM
All content is automatically available for the students on web and app.
Our data shows that 55%+ of students use Gurucan app to access courses. Mobile usage is growing!
To level up business, creators choose the White Label App feature — using their iOS and Android app under their developer's account, and Gurucan's dashboard to manage it.
Traction
We’re growing fast
—
Starting from the idea in August 2019 and graduating from 500 Startups in December, we faced the 2020 world lockdown with working MVP and first paying users.
In 2021, we grew our MRR by 450%.
Recognized at "Top 15 Products launched in 2021" after a successful AppSumo campaign, we got a lot of customer feedback, proved the roadmap, and gained 1K creators running their knowledge business on Gurucan!
Our creators' feedback says for itself – and we are just starting! 😉
Customers
Solo-entrepreneurs & SMBs all across the globe are loving Gurucan
Coaching, fitness, cooking, marketing, lifestyle, art, gardening, finance, parenting, science, copywriting, and many more topics that our creators are experts in!
Gurucan is a choice for solo creators, small and medium teams, corporate parties, non-commercial organizations. It's for anyone who is starting their path in digital business, switching from other platforms, or upgrading to mobile.
GMV 2021 — $2M
We love our creators and are always there to help. To be a part of our creators' success makes our hearts glow and motivates us to keep building a great product! We really enjoy receiving feedback from all different parts of the world!
Business model
Monthly /annual SAAS fee
—
One-time payment add-on — $2999 White Label App
Creator, Expert, and Guru pricing plans are available for monthly and annual subscriptions. As creators grow and develop their digital business, they will unlock new features on the following tiers.
White Label App add-on is available with the Guru plan. Fully brandable iOS and Android apps are the next steps to promoting the brand and reaching wider audiences.
Creators benefit from ASO, reviews, ads in other mobile apps, deep links promotion, and more marketing tools. Any knowledge business can start from a Creator plan and grow to its own White Label app.
Market
Creator economy is booming
The market of online learning platforms is forecasted to reach $3.7B by 2028 with CAGR of 19.77%.
Competition
Creators economy platform on both web and mobile, for both creators and students
With Gurucan, creators get 100% cross-platform online courses and memberships on both web and mobile, without tech headaches. Mobile app access for students is available on iOS and Android with full-color customization.
Content creation and editing are pretty much narrowed down to mobile devices. Gurucan provides a fully-functioning mobile dashboard.
Even being relatively new on the market, Gurucan proves to be on top of creators' needs and market trends.
Vision and strategy
Mobile-first workspace for creators to run knowledge business
We see Gurucan as a design-oriented creator economy platform going all the way, from accepting payments in crypto to selling any digital content from e-books to NFTs.
As we grow Gurucan, we plan to achieve 100K MRR by mid-2023 and move to Series A.
Gurucan already has core features, and the interface is available in multiple languages. It will be localized in major markets: providing support in several languages and addressing regulations.
The raised funds will help acquire new users, deliver more features to cover the creator's business needs in one workspace, and grow retention.
Funding
FFFs-money
We've received investments totaling $250K thus far, including personnel contribution. At the moment, we are at the Seed stage.
Founders
Dream team for life
Julia and Timur started an entrepreneurial adventure back in 2014 after several months of dating. Julia took over the flower delivery project, so Timur could focus on launching a taxi line. They founded 3 businesses together through the years; in 2019, they had the idea to create Gurucan.
Great at vision, great on execution
Julia has 8+ years of experience in business marketing strategy and project management. Since university graduation, Timur has been an entrepreneur — founded 5 businesses with 3 exits.
Their skills complement each other: Timur's superpower is that he can act fast and test ideas, while Julia is more organized and good at outlining structure.
