Hey Jelli Fam — it’s Tom here, co-founder and creative lead of Jelli.

Since you were part of our original Republic raise, you probably remember the dream: to make budgeting SWEET - To turn guilt into goals. And to wrap the whole thing in a fun, visual, experience.

That dream never died — it grew up. And it got a little unhinged.

Let me show you what we’ve been building — and how you can help bring it to life.

→ From Jelli Jr. to JJ

Years ago, I designed a character named Jelli Jr. — a budgeting mascot for kids. Unfortunately we never got to launch him…

But this year, everything changed.

At Money 20/20, we met with a amazing dev team from Insart. They asked for a meeting to explore building a budgeting app for Gen Z. The current Jelli at the time was still geared towards Millennials (we were in Vegas seeking investors for the previous iteration - with the ability to connect to any bank, which was our biggest hurdle). We decided Gen Z was the way to go... We had 3 days...

So we locked in.

In just 72 hours, David, Ben, and I reimagined Jelli from the ground up:

• We leaned hard into a gamification "dopamine-friendly" experience.

• We repurposed Jelli Jr. as our new mascot

• And once we realized we could layer in AI… Jelli Jr. became JJ — the personality and brains behind a budgeting experience that’s smart, witty, and impossible to ignore.

That pivot — quick, focused, and fearless — landed us a partnership.
Insart believed in the new Jelli so much, they built our prototype and site on spec — betting on our team, our vision, and this moment.

What’s New in Jelli 2.0?

• JJ, our smart (and chaotic) AI budgeting assistant

• Gamified savings + rewards — unlock Beans, Badges, and Jar skins

• Works with any bank — no account switch required - Big Deal!

We kept what worked. Reinvented what didn’t. And built something Gen Z will actually want to use (and dare I say enjoy!).

What’s Next? A Big, Loud, Beautiful Launch.

We’re also working with Fixated, a top creator agency, to launch Jelli with real firepower out of the gate. They’ve lined up influencers in personal finance, lifestyle, and foodie spaces — with millions of combined followers — ready to shout Jelli from the rooftops.

Sampling of Creators

But to unlock our funding and go full speed, we need one small thing from you:

Help Us Hit 3,000 Waitlist Signups

The next chapter starts NOW. We’re building something special — and every name on the waitlist helps us unlock the full launch and bring Jelli to more people who need it... 

www.jelli.us

Use code FAMJELLI to get:
6 months free access
250 Jelli Beans (our in-app reward currency)
 Early Adopter Badge — with perks to come

We thank you in advance!!!

-Tom & the Jelli Team