Banking is Stuck in the Past

Every major bank has an app—but these days, that’s the bare minimum. Most banking apps are built around limited ideas that are decades old, making them feel like an afterthought. Bank budgeting tools are extremely limited. They only report on past spending, and don't help you budget in real-time.

Specialized budgeting apps may be more flexible, but they require legwork, and aren’t connected directly to your bank accounts. They are inconvenient and slow to receive data & updates.

And forget cash back rewards, unless you want to get a credit card which charges interest and fees. 

People want more...

Say Hello to Jelli...

BUDGET | CONNECT | CASHBACK

Available in the App Store & Google Play

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Jelli provides an integrated, easy-to-use banking and budgeting app—with a lot of great perks! We make it easy to track different categories of spending and pro-actively stay on budget... Think "Digital Envelope System", but much, much more...

Budget

Budgeting with Jelli can be broken down into 2 simple concepts: segmenting your money (setting funds aside), and assigning your purchases (creating a pool).

Putting those concepts into action is even simpler:

• Load funds to your Jelli account through direct deposit, Venmo, or bank transfer. 
• Create your JelliJARS (as many as you need) for budgeting, saving and sharing funds.
• Set your monthly budgets for each Jar—Jelli remembers your budgeting preferences, and automatically distributes funds next time money is deposited.

But budgeting isn't Jelli's only jam...

Connect

• Share your JelliJARS with others on Jelli! Great for group-funding projects, events, and splitting expenses like rent. 
• Follow your friends’ jars to contribute, comment, and have fun!!! 

Cashback

• Receive instant JelliCASH Rewards— merchant-funded rewards on qualifying purchases made with your JelliCARD from hundreds of local and national brands (powered by DOSH).
• Redeem your rewards directly into your Jelli account.

Why so Sweet?

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With Jelli, you can:

• Get instant notifications, assign purchases, and make deposits to jars in real time.

• Use a virtual JelliCARD for online purchases and with ApplePay or GooglePay.

• Use ATMs surcharge-free at thousands of locations.

• Rest easy knowing Jelli account funds are FDIC insured and protected by Visa's Zero Liability Policy against fraud.

• Family Banking—parents can get secondary accounts for their kids.

• Pay friends without needing to set up a jar.

• Get “Social” with public jars, perfect for accepting donations to your charity fundraiser.

• Mail a check—set it up once and Jelli will send it each month.

• Customize your JelliJARS to match your unique personality.

The JelliCARD is issued by Metropolitan Commercial Bank, Member FDIC, pursuant to a license from Visa USA, Inc. "Metropolitan Commercial Bank" and "Metropolitan" are registered trademarks of Metropolitan Commercial Bank © 2014. Use of the JelliCARD is subject to the terms and conditions of the applicable Cardholder Agreement and fee schedule.

What's Coming

Jelli will introduce JelliCRYPTO, a feature which provides users the ability to access both their fiat and cryptocurrencies from the same account. Jelli is partnering with Unbanked to offer Jelli account holders the ability to store their cryptocurrencies in JelliJARs and instantly convert them to dollars to make purchases with their JelliCARD. Jelli users will be able to send fiat or cryptocurrency to other Jelli users. They can also add fiat or cryptocurrency to jars shared with them.

Above features are subject to bank approval.

Securing Vital Partnerships

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We’ve invested over $250K in development, technology, partnerships and integrations with leading digital and financial services.

Our agreements with our service providers are worth nearly $60M in incentives over the next 5 years based on our current projections.

Our JelliCASH program is made possible through our partnership with DOSH, and provides us with a share of the rewards as an auxiliary source of revenue.

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A New Generation of Banking Customers

Jelli is designed for banking in the social media age. Our “Brand Enthusiasts” include popular finance and lifestyle influencers.

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What Millennials and Gen Z want from banking & budgeting:

• Simplicity: 78% rarely or never make spreadsheets for budgeting.

• Integration: 2/3 want digital tools from their bank with real-time data.

• Fun: Gamification would get 65% to stay more engaged with finances.

• Cashback rewards: 70%+ will spend more if they know they will get cash back.

Source

Additional Market Segment - Jelli for Teens

There are more teenagers working now than there have been in over a decade. We are partnering with My Tech High to teach financial literacy and promote Jelli to 20K+ students and their parents—expected to double year-over-year.

• Parents can get secondary Jelli accounts for their kids.
• Jelli fits with teens while other banking apps for minors are designed for kids with heavy parental involvement and oversight.
• Jelli is the perfect solution for High Schoolers wanting a more grown-up way to independently manage their money.
• Upon turning 18 years old, teens will stay with Jelli rather than opting to sign up for a traditional bank account.

Two-Tiered Revenue Model

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Jelli benefits from two complementary revenue streams:

• Interchange and fees on card purchases.

• JelliCASH merchant rewards revenue share.

Revenue projections

We are implementing an aggressive marketing plan to meet our goal of 3M+ users in 5 years. We’re positioned to drive this growth through multiple channels:

• Influencers - leverage followers.

• Partnerships - distribution channels.

• Customer referrals - invite friends & family.

• Viral growth - instantly share Jars to social.

• Digital - promotions and awareness.

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$200B Projected Market by 2024

Based on the Nilson Report, card payments in the US are expected to reach $10.6T in 2024. At a conservative average interchange rate of 1.5%, that equates to $160B in Interchange Revenue alone.

Taking the Jelli model into account, there’s an additional $40B+ in potential fee revenue—pushing the projected market size in the US to over $200B in revenue by 2024.

Target demographics

Millennials (ages 24-40): 72M US

Key Prime Prospect

1. Hip, social, modern, aspirational

2. Salary $50k to $150k

3. Looking for a better way to bank and budget

Older Gen Zers (ages 14-24): 34M US

Feeder Prime Prospect

1. Seeking independence and uniqueness

2. Aspirational

3. Desire financial stability in their future 

Total Target: 108M US

No One Does What We Do

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• Jelli’s banking & budgeting is integrated, so Jelli has access to real-time transaction data for instant allocation of purchases.

• Users don’t have to transfer money between accounts—it’s all automated with Jelli.

• JelliJARS make budgeting easy—your paycheck can be automatically distributed to your various jars on payday.

• Jelli supports proactive budgeting that helps you control your spending, not just report on it after the fact.

• Jelli has the first ever social finance platform for staying connected with friends and family on money-sharing matters.

• Cashback with JelliCASH rewards makes Jelli that much sweeter.

Path to Profitability and Exit

We’ve analyzed comparable businesses to get a sense for the range of valuations in the debit card and digital finance industries.

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References for charts above: Chime - RushCard - Wells Fargo - Green Dot - Varo - Simple - Netspend - Dave

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Over the next 5 years we will continue to scale our customer base and leverage new and existing partnerships, with the goal of increased profitability and an eventual exit.

Jelli Financials

Jelli P&L - raising $2M

$258K raised

Jelli investors include:

• $13,250 friends & family
• $150,000 seed investment
• $95,000 service partners
  
  

Mission

At Jelli, we believe personal finance should connect people, not separate them. We believe in taking control of your money, and using it for whatever makes your life sweet!

We were founded on the mission to make banking sweet by offering easy-to-use real-time budgeting, cashback rewards, and a social platform for connecting on all money-sharing matters. 

Use Jelli to create personal budgets, share money with friends and family, and fund the causes and projects you believe in.