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Kombucha Town isn't accepting new investments

Kombucha Town’s deadline was January 26, 2023

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Kombucha Town

Better live kombucha with the convenience of a can. Live happy, live healthy.
Social Impact B2C Green Power Drinks
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$62,500
Raised
91
Investors
Successfully funded and closed on January 26, 2023.
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Closed on January 26, 2023. Information may not be up-to-date. Campaign closed on January 26, 2023. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Real McCoy Tea Company. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Kombucha Town Crowd SAFE Kombucha Town Form C:A.pdf Kombucha Town Form C.pdf
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Hear from some of the 91 people reserved or invested in Kombucha Town


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Highlights


$1M+ raised
Company has previously raised over $1M in capital
$1M+ revenue
Company had over $1M in revenue in the past 12 months
Profitable
Company has been profitable for the past 6 months
  • Pioneer in the industry with live kombucha in a can
  • Selling at 1.2K+ stores across 20+ states, and internationally
  • Retailing with Whole Foods, Natural Grocers, Safeway, Sprouts & more
  • $555K+ in sales in 2021
  • $8B+ TAM in 2027
  • Specialty & wellness industry average growth of 81% -Oct '20
  • Partners with One Tree Planted Foundation

Problem


There are three big beverage pain points:          

  1. Sugary soda and energy drinks are causing epidemic-level diabetes and obesity.

  2. Plastic and glass bottles are a leading source of pollution.

  3. Artificial ingredients are causing cancer and autoimmune disorders even in healthy people.

The consumers of today are looking for a healthier, sustainable, and environmentally-friendly alternative to the sodas of yesterday. 

Solution


Real McCoy Tea Company, also known as Kombucha Town (KT), is a premier manufacturer and seller of fermented, ready-to-drink beverages. We are on a mission to replace soda with a healthy alternative. Brewed with a variety of fair-trade certified, non-GMO, and USDA Organic teas, sugar, and ingredients, our non-alcoholic kombucha blends are good for you and our planet. Our products are also sustainable, and actively give back to the community and environment. With each case of Kombucha Town purchased online, we plant a tree through the One Tree Planted Foundation.

Product


KT produces 3 unique and differentiated product lines. All of our products are made with proprietary cultivation, harvesting, and processing methodology that includes only the strongest and most vibrant cultures from each batch into the final product. We are firm believers in quality of culture over quantity of culture to create the healthiest and most delicious products possible. 

We also package exclusively in aluminum cans as they are by far the most environmentally-friendly option. They are also the most cost-effective and efficient to ship.

Traction


KT has grown from a small mom-and-pop farmer's market business in Bellingham, WA, to being sold overseas and in over 20 states in just a few years. In 2014, we were one of the first to release a live kombucha product in environmentally-friendly aluminum cans. Since then, we've continued to be an innovation leader in the category with proprietary formulas, novel methods, and a state-of-the-art brewery. We now retail with Whole Foods, Natural Grocers, Safeway, Sprouts, and Kroger, and are in progress with 7-Eleven, Costco and Walmart.

* Click here for important information regarding Financial Projections which are not guaranteed.

"Key figures – average turns" as of end the of July 2020

Customers


The primary demographic consuming kombucha is 65% female and 35% male, between 25-45 years old. As Gen Z comes of age and gains more buying power, they will become not only the largest generation of consumers in history, but also have grown up drinking kombucha and other functional beverages. This is an opportunity to cultivate a strong multigenerational customer base for leading beverage brands like KT over the next 10-20 years. Our customers today are conscious consumers who value mission-driven brands, specialty products, and an active lifestyle. They love us because we are built on environmentalism, which is a shared core value that will never fall out of fashion.

Business model


KT has a strong presence in natural and conventional retail across the US. We achieved $555K+ in sales in 2021, and are forecasted to return to pre-COVID numbers this year. We grew 400% in sales from 2016-2019, and reached $1.2M in sales in 2019. Year to date*, 2022 case sales are up 100% over 2021 case sales.

Exclusive packaging in cans also allows for strong compatibility with C-store and foodservice channels where bulky glass bottles don’t work. Cans are also optimal for D2C fulfillment through our website and online retailers. In 2022, we will be updating our formulation to reduce sugar content by over 50%. We'll also update our branding across all our products.

*YTD Jan 2022

Market


The kombucha market has been the shining star of functional beverage categories averaging 20-30% YoY growth for over a decade. The industry is also projected to continue to average 17% or more growth over the next five years and was a top trend in 2020. The current size of the global kombucha market is estimated at $1B with the United States making up 39.4% of sales. The global market is forecasted to grow to over $8B by 2027.

Competition


In recent years, the kombucha industry has seen many new entries, as well as the rise of several national brands. These are: GT Dave’s, KeVita, Health-Ade, and Brew Dr. Kombucha.

Most of these brands are seeing growth in sales but a decline in velocity (-3%), as growth is in new distribution and not sell-through in stores. This is indicative of poor product quality and branding, which doesn't inspire or motivate consumers to repeat purchases. 

Our velocity is over 13% growth, making it a faster-growing brand than many top national brands. Our shelf-stable products enable us to have a multi-channel growth strategy that maximizes our market depth and penetration. 

Vision and strategy


KT is planning on scaling our growth through current retail partnerships and distribution at 2K+ stores across America*. We will continue to grow online sales through Amazon and our website at the same time. We are currently in negotiations with a strategic e-commerce growth partner that will help optimize and proliferate our online presence, driving online sales to 10-15% of our total revenue.

As part of our growth mission, we will continue to promote and bolster our environmental mission with the One Tree Planted Foundation. We will use the environmental appeal to sell into environmentally conscientious retailers to increase pull-through and brand loyalty from consumers.

* Click here for important information regarding Financial Projections which are not guaranteed.

Funding


Kombucha Town has raised $1.5M to date, and is raising new funds to support our expansion. With your investment, we will be able to increase manufacturing capacity from 12K to over 20K cases per month.

Founders


Deal terms


Valuation cap

$5,500,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Kombucha Town occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$250

The smallest investment amount that Kombucha Town is accepting.
Learn more

Maximum investment

$50,000

The largest investment amount that Kombucha Town is accepting.
Learn more

Funding goal

$535K

Kombucha Town must achieve its minimum goal of $25K before the deadline. The maximum amount the offering can raise is $535K.
Learn more

Deadline
Kombucha Town needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

Nominee Lead

Chief Executive Officer of Real McCoy Tea Company (currently Chris McCoy)

Will direct the Nominee on certain matters like voting, amendments and conversions affecting the security.
Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Real McCoy Tea Company. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Kombucha Town Crowd SAFE Kombucha Town Form C:A.pdf Kombucha Town Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Kombucha Town.
Invest
$250
Receive
  • Can growler
  • 10 trees
Invest
$500
Receive
  • Cooler backpack ($25/$30)
  • 20 trees
Invest
$1,000
Receive
  • 3 months' worth of products
  • 50 trees
  • Access to the brewers’ reserve flavor
Invest
$2,500
Receive
  • 10% off for life!
  • 150 trees
  • Access to Brewers’ reserve flavor
  • Inclusion in a Quarterly call with feedback
Invest
$5,000
Receive
  • Private Cocktail Experience/Mixologist
  • 250 trees
  • Access to brewers' reserve flavor
  • Annual Investor Party
Invest
$10,000
Receive
  • VIP Experience
  • 500 trees
  • Access to brewers' reserve flavor
Invest
$50,000
Receive
  • VIP Experience
  • 500 trees
  • Access to brewers' reserve flavor
Invest
$100,000
Receive
  • VIP Experience
  • 500 trees
  • Access to brewers' reserve flavor

About Kombucha Town

Legal Name
Real McCoy Tea Company
Founded
Jul 2020
Form
Delaware Corporation
Employees
8
Website
KombuchaTown.com
Social Media
Headquarters
Google Map location of of Kombucha Town
210 East Chestnut Street , Bellingham, WA
Headquarters
210 East Chestnut Street, Bellingham, WA, United States 98225

Kombucha Town Team
Everyone helping build Kombucha Town, not limited to employees

Profile picture of Chris McCoy
Chris McCoy
Founder & CEO
Caring for my Mom, inspired me to start a business that would empower people to live happy, healthy lives. Since then, KT has been brewing delicious beverages and innovating, with sustainability and social responsibility in mind every step of the way
Profile picture of Rae Gay
Rae Gay
Executive Director
Rae learned about brewing Kombucha and fermenting vegetables while living at an EcoVillage. She brings her passion for microbes and community together at Kombucha Town through media creation and marketing.
Profile picture of Aaron Murphy
Aaron Murphy
Creative Director
After a many years of traveling as a crew person on TV shows for Discovery, History, Bravo and more , I've chosen to use my wide range of technical skills to help tell the stories of businesses and organizations doing good in the world.
Profile picture of Jesse Shumway
Jesse Shumway
Production Director
Beginning his Brewing and canning career with Reverend Nat's Hard Cider in Portland, Jesse was enticed by Bellinghams' sustainable reputation and outdoor adventurous lifestyle. Now he ensures high quality 'Adventure Beverages' for Kombucha Town!
Profile picture of Ben Esget
Ben Esget
Advisors
Ben has been the financial advisor to Kombucha town since 2016. He is the Founder/CEO of Wealth mark financial services. One of the top performing asset management and hedge funds in the country for several years running.
Profile picture of Joseph Bisacca
Joseph Bisacca
Advisors
He has been Kombucha Town’s top advisor since 2017, bringing decades of operational experience to the table from craft micro brewing to large international macro brewing operations.
Profile picture of Stephanie Lind
Stephanie Lind
Advisors
Stephanie Lind and her firm EloHI strategic partners have formally engaged with Kombucha Town adding their extensive experience and network of resources to assist in growing the organization.
4 more team members
Chris McCoy
Founder & CEO
Rae Gay
Executive Director
Aaron Murphy
Creative Director
Jesse Shumway
Production Director
Ben Esget
Advisors
Joseph Bisacca
Advisors
Stephanie Lind
Advisors

Press

Live Healthy, Live Happy - Kombucha Town
Go Solo Go Solo
·
Mar 30, 2022

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on o...

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Kombucha Town

Kombucha Town successfully raised $62,500 from 91 investors on January 26, 2023
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